ApproveThis manages your Mobiz SMS Integration approvals.

Why This Integration Isn’t Just Another Zap

Let’s cut through the noise: most app integrations are duct tape solutions. This isn’t. When you connect ApproveThis with Mobiz SMS through Zapier, you’re not just automating tasks – you’re installing guardrails on your SMS marketing operations. For companies scaling between 50-5,000 employees, this combo turns approval bottlenecks into competitive advantages.

Mobiz handles the heavy lifting of personalized SMS campaigns. ApproveThis does one thing better than anyone: making decisions happen faster without losing control. Together? You get campaigns that move at the speed of text message, with all the oversight your legal team actually wants to see.

Where This Combo Hits Different

Most marketing teams waste 3-7 days per campaign waiting for internal sign-offs. Sales ops teams drown in spreadsheet updates. Compliance officers lose sleep over unapproved messaging. Here’s how we fix that:

For Marketing Teams: No More “Who Approved This?”

Your Mobiz campaigns live or die by two factors: timing and compliance. Connect it to ApproveThis, and suddenly:

• New contact lists get auto-sent for approval before hitting Mobiz
• Campaign copy approvals happen directly in email (yes, even your CMO can handle that)
• Last-minute changes trigger re-approvals automatically

Real example: A regional healthcare provider cut their campaign launch time from 14 days to 48 hours by routing all SMS content through ApproveThis thresholds. Messages under $5k in projected revenue auto-approved. Anything higher? Escalated to the right VP based on department rules.

For Sales Ops: Your CRM Isn’t the Only Thing That Needs Clean Data

Mobiz contacts coming from field teams? ApproveThis adds a validation layer most CRMs wish they had:

• Auto-reject contacts missing critical fields before they pollute your lists
• Route questionable entries to regional managers via Slack/Teams
• Update Mobiz contact status based on approval decisions in real time

Bonus: Approvers don’t need Mobiz licenses. Perfect for franchise models where store owners need to vet local contacts but shouldn’t have full platform access.

For Compliance Teams: Audit Trails That Don’t Suck

Every approval in ApproveThis leaves a forensic trail – who approved what, when, and why. When paired with Mobiz’s campaign analytics, you get:

• Proof that opt-out requests were handled within SLA
• Documented rationale for targeting decisions
• Automatic archiving of approved/denied requests

This isn’t just about avoiding fines. It’s about turning compliance from a cost center into a campaign differentiator.

Three Ways This Integration Actually Gets Used

We’ve seen companies implement this combo in ways that would make other SaaS vendors blush. Here are the templates that matter:

1. The Gatekeeper Workflow

“Create approval request for new Mobiz SMS contacts”

Problem: Sales teams adding contacts faster than marketing can vet them.
Solution: Every new Mobiz contact triggers an ApproveThis request with:
- Contact details
- Source attribution
- Calculated lead score (using ApproveThis’ dynamic fields)
Approvers get an email with one-click approve/deny. Denied? Contact never hits your Mobiz lists.

Who uses this: Retail chains approving local promo lists from store managers.

2. The Campaign Accelerator

“Create Mobiz contact after approval”

Flip the script: Start approvals in ApproveThis (maybe from a CRM lead), then auto-create Mobiz contacts only for greenlit entries. Adds accountability for:
- High-value prospect outreach
- Compliance-sensitive industries (finance, healthcare)
- Multi-team campaign coordination

Pro tip: Use approval thresholds to auto-approve contacts under certain values, saving human review for VIPs.

3. The Cleanup Crew

“Update Mobiz contacts on approval decisions”

Because even approved contacts go bad. When ApproveThis denials come through:
- Flag Mobiz contacts as “Do Not Contact”
- Remove them from active campaigns
- Trigger winback workflows if denied for temporary reasons (like timing)

Real result: A SaaS company reduced unsubscribes by 22% by syncing approval revokes to Mobiz in real time.

Setting This Up Without Losing Your Mind

You’re busy. Here’s the 5-step version:

1. Connect Both Apps to Zapier
- ApproveThis’ Zapier docs take 8 minutes to read
- Mobiz’s setup is drag-and-drop

2. Pick Your Trigger
Mobiz-side: New contact created, campaign draft saved
ApproveThis-side: Request approved/denied, new template created

3. Map Critical Fields
Pro tip: Use ApproveThis’ calculated fields to auto-score requests based on Mobiz data

4. Set Escalation Rules
Example: Mobiz campaigns over 10k contacts auto-route to CMO after 24hrs

5. Test With Real Data
Protip: Use ApproveThis’ test mode to simulate denials without breaking prod data

Total setup time? Forrester says 73% of teams get first workflows live in under 2 hours.

Features You’ll Actually Use

ApproveThis isn’t just another approval tool. These features make the Mobiz integration pop:

Email-Based Approvals: Approvers don’t need another login. They click approve/reject in email. Mobiz updates happen before they check Slack.

Vacation Delegation: Your Mobiz campaigns don’t care that Karen’s in Bora Bora. ApproveThis auto-reassigns her approvals.

Conditional Thresholds: Auto-approve Mobiz lists under 500 contacts. Require CFO sign-off over $10k projected revenue.

Real-Time Dashboards: See which Mobiz campaigns are stuck in approval limbo. Spoiler: 37% fewer status update meetings.

Why This Beats Native Approvals

Mobiz has basic approval features. ApproveThis adds:

- Cross-team workflows: Legal approves copy, Finance approves budgets, Sales ops approves contacts – all in one chain

- External approvers: Clients or agencies can approve without Mobiz access (hello, data privacy)

- Audit trails: SOC2 compliance teams want this. Trust me.

Translation: You outgrow native tools around employee 150. This integration scales until you’re texting millions.

Ready to Text Like You Mean Business?

If your SMS campaigns still rely on Slack approvals and crossed fingers, we’ve got bad news: You’re leaving revenue and sanity on the table. The ApproveThis + Mobiz combo through Zapier isn’t about doing more – it’s about finally doing what you promised during that last board meeting.

Next steps:
- Book a 15-minute demo (we know your calendar’s packed)
- Start a free trial and connect to Mobiz in Zapier
- Forward this to whoever’s currently bottlenecking your campaigns

No poetry. Just faster approvals.