
ApproveThis manages your HeroTofu Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
When Form Meets Function
Let’s cut to the chase: if your team’s still manually routing form submissions through Slack threads or CC’ing execs on email chains for approvals, you’re leaving money and sanity on the table. HeroTofu captures leads like a champ, but here’s the dirty secret nobody tells you – forms are just the starting pistol. The real race begins when you need six people to sign off on that new client proposal or budget request.
That’s where ApproveThis comes in. We’re not another app that “plays nice” with your stack – we’re the pit crew that keeps your approval processes from blowing up mid-race. Connect HeroTofu to ApproveThis via Zapier, and suddenly those “urgent” approval requests stop being everyone’s problem.
Why This Combo Doesn’t Suck
Most integrations promise efficiency but deliver extra steps. Here’s why this one’s different:
- No license headaches: Approvers only need ApproveThis access – perfect when your client’s CMO needs to greenlight a campaign but shouldn’t see your whole HeroTofu backend
- Zero blind spots: Track every form-driven request from “submitted” to “signed off” without switching tabs
Real example: A mid-sized ad agency used to lose 12 hours/week chasing down creative directors for project approvals. Now HeroTofu form submissions auto-create ApproveThis requests that escalate after 24 hours. Their ops lead literally cried when payroll costs dropped 18%.
Use Cases That Don’t Make Us Want to Yawn
1. Marketing Teams: Stop Letting Leads Rot
Scenario: Your HeroTofu form captures a enterprise lead wanting a $250k website redesign. Great – except your sales team can’t move until legal approves the NDAs and finance verifies payment terms.
Fix: Auto-create parallel approval paths in ApproveThis the second that form hits HeroTofu. Legal gets the contract terms, finance sees the payment schedule, and the sales rep gets notified only when both greenlight. No more “I thought you were handling this” emails.
2. Operations: Kill the Spreadsheet Zombies
Scenario: Field teams submit equipment requests via HeroTofu. Your ops manager tracks them in a Google Sheet, manually pinging department heads for approvals. Spoiler: Things get missed.
Fix: ApproveThis automatically routes requests based on cost thresholds. $5k tent rental? Auto-approved. $50k crane rental? Triggers sequential approvals from safety, finance, and the VP. All while updating the original HeroTofu submission status.
3. Client Services: No More Proposal Purgatory
Scenario: Your consulting firm uses HeroTofu for project intake. But getting 3 partners to review and approve a scope of work takes longer than the actual client work.
Fix: New HeroTofu submissions create ApproveThis requests with calculated fields showing project margin. Approvers get email summaries – they can reject or approve directly from Outlook. Bonus: Vacation delegation means approvals don’t stall when someone’s skiing in Aspen.
Setting This Up Without Losing Your Mind
If you can make toast, you can connect these tools:
- Create Zapier account (takes 2 minutes)
- Choose HeroTofu’s “New Form Submission” trigger
- Map key fields to an ApproveThis template (budget, contact info, etc.)
- Set escalation rules and approval paths in ApproveThis
Pro tip: Use ApproveThis’ calculated fields to auto-flag submissions that need extra scrutiny. Example: If a HeroTofu form entry shows a project timeline under 30 days, require C-level approval.
Why Your CFO Will High-Five You
Approval thresholds aren’t just about control – they’re profit protectors. Say your HeroTofu forms handle vendor onboarding. Set ApproveThis to auto-approve contracts under $10k but require 3 signatures over that amount. Suddenly, your procurement team isn’t babysitting every office supply order.
Bonus perk: Every approved/denied action in ApproveThis can ping HeroTofu to update records. Audit trails happen automatically – no more frantic searches before quarterly reviews.
For the Skeptics in the Back
“But we already use [Generic Approval Tool]!” Cool. Does it:
- Let external clients approve without buying seats? (ApproveThis does.)
- Auto-reassign approvals when your art director’s at Burning Man? (We’ve got vacation delegation.)
- Show real-time calculations in approval requests? (Dynamic fields. Look it up.)
Exactly. This isn’t about adding tools – it’s about removing bottlenecks you didn’t even realize were tanking your throughput.
Bottom Line: Approval Sausage Gets Made Faster
HeroTofu’s great at capturing the raw ingredients. ApproveThis handles the messy grinding process so you can ship the damn sausage. Together via Zapier, they turn form submissions into closed deals without the endless follow-ups.
Ready to stop being your team’s human reminder app? Book a 15-minute demo or start a free trial. Worst case? You save 6 hours a week. Best case? You finally take that PTO without your phone blowing up.
Integrate with HeroTofu Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for HeroTofu
Suggested workflows (and their Zapier components) for HeroTofu
Create approval requests for new form submissions
When a form is submitted in HeroTofu, this automation creates a new approval request in ApproveThis for review. It streamlines decision-making by capturing client input and initiating structured approval workflows. *Note: Ensure your ApproveThis template is configured with all required fields.*
Zapier Components

Trigger
Form Submission
Triggers when a new form submission is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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