How ApproveThis + TicketCo Automates Event Approvals (Without the Headaches)

Why Combining Approval Management and Event Ticketing Matters

Let's be real: event planning is 80% paperwork and 20% actual planning. Between vendor contracts, budget sign-offs, and last-minute ticket price changes, you're stuck chasing down approvals while your attendees wait impatiently. That's where pairing ApproveThis with TicketCo turns chaos into control.

ApproveThis handles the bureaucratic heavy lifting – multi-step approvals, automatic escalations, and real-time tracking. TicketCo manages ticket sales and event logistics. Connect them through Zapier, and you've got a system where every transaction or event change triggers instant approval workflows. No more lost emails. No more "I thought YOU were handling that."

The Nuts and Bolts: What This Integration Actually Does

When a $50,000 sponsorship deal comes through TicketCo, your CFO doesn't need to dig through spreadsheets. ApproveThis automatically:

• Routes the transaction to approvers based on amount thresholds
• Sends email/Slack approvals they can action in one click
• Updates TicketCo with approval status to release tickets

Best part? External vendors or clients approve directly via email – no need for them to log into TicketCo or learn new software.

Real-World Use Cases (That Don't Suck)

1. Music Festivals: No More "Lost" Headliner Deposits

Imagine this: A booking agent confirms a artist via TicketCo's platform. Instead of 14 back-and-forth emails between legal and finance, ApproveThis:

• Auto-routes contracts to legal team for review
• Sends deposit requests to finance once signed
• Only releases tickets to public after all approvals

Actual result from a customer: Reduced contract turnaround from 9 days to 12 hours.

2. Corporate Events: Budgets That Actually Stick

Marketing teams love going over budget on swanky venues. With this integration:

Every TicketCo transaction over $1K gets auto-flagged for CFO approval. Calculated fields in ApproveThis show real-time budget consumption. Venue booked? Catering approved? Dashboard shows exactly who approved what – no more finger-pointing.

3. University Athletics: Boost Season Ticket Sales Safely

College sports departments use TicketCo for alumni sales but need compliance oversight. Now:

Any bulk ticket purchase (hello, booster clubs) triggers compliance team review in ApproveThis. Automatic delegation ensures approvals happen even during summer break. All records are audit-ready with timestamps and comments.

Why Your Team Will Actually Use This

For Finance Teams

Set approval thresholds so junior staff can handle small transactions, while big spends auto-escalate. Vacation delegation means no bottlenecks when your controller's hiking in Patagonia.

For Event Planners

Launch presales faster – get legal/finance sign-offs directly from TicketCo transactions instead of separate forms. Real-time dashboards show exactly which events are approval-ready vs. stuck in limbo.

For Operations

Custom workflows adapt to your org chart. Need regional manager + HR sign-off for alcohol permits at venues? Done. All without IT writing a single line of code.

Setting This Up Without Losing Your Mind

If you can make a Zoom call, you can build this integration:

1. Connect TicketCo to Zapier: Zapier's TicketCo integration takes 3 minutes
2. Choose Your Trigger: "New Transaction" in TicketCo or "Request Approved" in ApproveThis
3. Map Custom Fields: Pull TicketCo data into approval requests (amounts, event dates, client emails)
4. Set Escalation Rules: "If no response in 24h, notify department head"

Pro tip: Start with one workflow (like contract approvals) before scaling to others.

What You're Not Getting (No BS Here)

This isn't some magical AI that approves requests for you. You still need humans in the loop. What it does do:

• Eliminates manual data entry between systems
• Shows exactly who's holding up the process
• Works with existing TicketCo licenses (no extra seats required for approvers)

Bottom Line: This Isn't Just "Nice to Have" Anymore

Event management is now expectation management. Attendees want instant ticket access. Artists demand fast contract turnarounds. Regulators require audit trails. Using ApproveThis with TicketCo means you're not just keeping up – you're setting the tempo.

Ready to stop being an approval middleman? Book a 15-minute demo or start a free trial. Worst case? You'll finally understand why your finance team has been so grumpy all these years.

FAQ (The Stuff People Actually Ask)

Q: Can external vendors approve without an ApproveThis login?
A: Yes – they approve via email. Only internal users need licenses.

Q: What if our approval process changes mid-event?
A: Update workflows in ApproveThis anytime. Changes apply to new requests instantly.

Q: How's this different from TicketCo's built-in approvals?
A: TicketCo handles basic OKs. ApproveThis adds multi-step workflows, calculated fields, and legal-grade audit trails.