ApproveThis manages your GrowSurf Integration approvals.

Why This Integration Isn’t Just Another “Nice to Have”

Let’s cut through the noise: referral campaigns live or die by speed. Every hour spent waiting for someone to approve a reward payout or greenlight campaign changes is money left on the table. GrowSurf helps you run referral programs, but ApproveThis makes sure those programs don’t get stuck in approval purgatory.

Here’s the play: Connect GrowSurf to ApproveThis via Zapier, and you’re essentially giving your marketing team a self-service lane for getting shit done. Campaign ends? Automatic approval request. Participant hits a goal? Instant reward verification. No more Slack pings, forwarded emails, or Excel sheets that “someone definitely saw.”

Three Ways This Combo Actually Solves Real Problems

1. When Campaigns End – Make Decisions, Not Small Talk

GrowSurf tells you when a campaign wraps up. ApproveThis makes sure someone actually does something about it. Example: A SaaS company runs a 30-day referral blitz. When it ends, Zapier automatically:

• Creates an approval request in ApproveThis
• Attaches key metrics (conversion rates, top referrers)
• Routes to the CMO, CFO, and legal for post-campaign review

No more “I thought you were handling the budget analysis?” emails. Everyone sees the same data, approves next steps (like doubling down on top performers), and it’s logged for next quarter’s planning.

2. New Participants? Stop Ghosting Your Best Advocates

GrowSurf detects when someone new joins your referral program. With ApproveThis, you can auto-trigger:

• Compliance checks (Is this participant in a restricted region?)
• Budget approvals (Do we have margin to pay out their potential rewards?)
• Team assignments (Which account manager should own this relationship?)

E-commerce teams use this to instantly flag high-value participants for VIP treatment. No more losing a whale customer because approvals took three days to assign a dedicated rep.

3. Reward Verification That Doesn’t Feel Like an IRS Audit

When a participant unlocks a reward, GrowSurf fires the trigger. ApproveThis handles the messy part:

Example: A fintech company uses approval thresholds to auto-approve rewards under $50 but escalates bigger payouts to managers. Combined with calculated fields, they automatically:

• Check lifetime referral value against the requested payout
• Verify against fraud detection tools (via other Zaps)
• Route to finance if tax forms are needed

Result? Participants get instant gratification on small wins, finance only deals with exceptions, and nobody has to manually cross-reference spreadsheets.

Who Actually Benefits? (Spoiler: More Than Just Marketing)

Marketing Teams: Kill Campaign Bottlenecks

Your head of growth doesn’t need to chase down legal every time a campaign needs tweaking. Set up parallel approvals where:

• Legal reviews compliance
• Finance confirms budget
• Marketing ops handles tech setup

All happening simultaneously via approval groups, with automatic reminders if someone’s dragging their feet.

Finance Teams: No More Surprise Payouts

Use calculated fields to auto-flag rewards that exceed department budgets or require tax documentation. Better yet – set approval thresholds so anything under $X gets auto-approved, keeping finance out of the weeds.

Customer Success: Turn Referrals Into Relationships

When high-value participants hit goals, auto-trigger approvals to assign dedicated CS reps or release custom rewards. Example: A participant refers 10+ companies? Instant approval to send them a personalized demo of your enterprise tier.

How to Set This Up Without Hiring a Zapier Expert

Pre-requisites: You need ApproveThis and GrowSurf accounts, plus a Zapier login. Total setup time? 15 minutes if you’re slow at clicking.

Basic Integration Steps

1. Connect GrowSurf to Zapier: Use the GrowSurf Zapier integration
2. Choose Your Trigger: “Campaign Ended,” “New Participant,” or “Participant Unlocked Reward”
3. Connect ApproveThis: Select “Create Request” action
4. Map Fields: Pull GrowSurf data (participant email, reward amount) into your approval request
5. Set Approvers: Assign individuals, groups, or use conditional logic

Pro tip: Use vacation delegation so campaigns don’t stall because someone’s at Burning Man. ApproveThis automatically reroutes requests to backups.

The Silent Killer Feature Your Finance Team Will Love

ApproveThis approvers don’t need a GrowSurf license. When your legal team reviews campaign terms, they’re not eating up your GrowSurf seat count. External partners? Add them as approvers without worrying about SaaS sprawl.

Real-World Wins (Without Making Up Testimonials)

We’ve seen:

• B2B SaaS companies cut reward processing time from 5 days to 2 hours
• E-commerce brands auto-approve 78% of routine rewards, freeing up 11hrs/week
• Fintech startups reduce referral fraud by routing high-risk payouts through compliance checks

Common thread? They stopped treating approvals as an afterthought and made them part of the workflow.

Ready to Stop Being a Human Routing Bot?

If your referral program’s approval process involves more back-and-forth than a tennis match, it’s time to automate. ApproveThis + GrowSurf via Zapier isn’t about flashy features – it’s about removing the crap that slows down growth.

Register for ApproveThis or book a demo to see how approval automation actually works when it’s not built by people who love bureaucracy.