ApproveThis manages your Blastable Integration approvals.

When Approvals Meet Email Muscle

Let's cut through the corporate fluff: most companies handle email campaigns and approvals like separate fiefdoms. Marketing does their thing, operations does theirs, and everyone pretends the delays and miscommunications are just "how business works." That's bullshit. Here's where combining ApproveThis' approval automation with Blastable's email deliverability chops changes the game.

ApproveThis acts like the bouncer for your business decisions - routing requests, enforcing rules, and making sure nobody skips steps. Blastable's the messenger that actually gets your emails into inboxes instead of spam folders. Together through Zapier? You're looking at a system where every email list change, campaign adjustment, or subscriber action gets the right eyeballs before anything goes live.

Why This Combo Hits Different

Mid-sized companies waste 23 hours/month on manual approval-back-and-forth for marketing ops alone (actual stat from our customer data). This integration kills three birds with one stone:

• No more approval black holes: Track exactly where requests stall
• Zero license bloat: Approvers don't need Blastable seats
• Audit trails that don't suck: Full visibility from "should we email this list?" to actual send

Take customer onboarding. Marketing wants to blast welcome emails, Legal needs compliance checks, Sales wants upsell opportunities. Normally this becomes a game of forwarded emails and Slack pings. With our setup? Automated routing where each team approves their piece before anything hits Blastable's send button.

Real-World Use Cases That Don't Feel Like Corporate BS

1. The Subscriber Vetting Guardrail

Problem: Your sales team keeps dumping unqualified leads into nurture campaigns, tanking open rates.

Fix: New Blastable subscribers trigger ApproveThis requests to Sales Ops. They check lead quality before emails start flowing.

Who cares: B2B companies with tight ICPs. Imagine a SaaS vendor preventing free trial users from getting enterprise-tier content - keeps metrics clean.

2. The Compliance Double-Check

Problem: Legal needs to approve GDPR-sensitive campaigns but hates being cc'd on 50 threads.

Fix: Any email list change in Blastable pings ApproveThis. Legal gets one-click approve/deny right from their inbox.

Who cares: Healthcare and fintech companies. Picture a health insurer automatically requiring compliance approval before sending policy renewal emails.

3. The Budget Firewall

Problem: Marketing keeps blowing their email spend budget on unplanned campaigns.

Fix: Set ApproveThis thresholds - any Blastable campaign over $5k requires CFO approval before it can be scheduled.

Who cares: Any company where finance wants to prevent "oops we spent 30% of Q4's budget in September" moments.

Setup That Doesn't Require an IT Degree

1. Connect via Zapier - ApproveThis and Blastable play nice here

2. Pick your trigger: New subscriber? Status change? Campaign draft?

3. Map fields once - ApproveThis pulls Blastable data automatically

4. Set approval rules: Who needs to sign off, in what order, with what criteria

Pro tip: Use ApproveThis' calculated fields to auto-approve low-risk items. $100 email spend? Auto-okay. $10k? Route to CFO.

Department-Specific Wins

Marketing Teams

Stop being the approval middleman between Sales and Legal. Set up parallel approval paths in ApproveThis - Sales approves messaging, Legal checks compliance, Marketing handles timing. All sync to Blastable automatically when greenlit.

Operations

Kill the spreadsheet trackers. ApproveThis dashboard shows every pending/approved/denied email request with Blastable statuses. SLA reports write themselves.

Finance

Threshold approvals mean no surprises. Set hard caps on email campaign budgets with auto-escalation. Plus, all approvals feed into your audit logs automatically.

Features You'll Actually Use

Email approvals: Approvers don't login anywhere - they click approve/reject in their inbox. Even your least techy exec can handle this.

Vacation coverage: Legal lead out? Automatically reroute approvals without missing SLAs.

Real-time dashboards: See which email initiatives are stuck and why. No more "I thought Bob approved that?"

The Bottom Line

This isn't about fancy tech - it's about removing the bullshit from your email operations. Less chasing people down, fewer compliance fires, more actual work getting done.

If you're managing email campaigns across teams (or with external clients), the ApproveThis-Blastable combo through Zapier is your ticket to:

• Cut approval delays by 60-80% (based on customer data)
• Reduce email-related compliance risks
• Stop being the human router between departments

Next Steps

1. Grab an ApproveThis trial - takes 10 minutes

2. Connect your Blastable account via Zapier

3. Build one workflow - start with your biggest email-related bottleneck

Or book a 15-minute demo and we'll show you how other companies in your industry are using this setup.

Important note: Blastable remains your email workhorse - we just make sure the right people greenlight the reins. No need to buy extra seats or licenses for approvers.