ApproveThis manages your Xperience by Kentico Integration approvals.

When Content Meets Compliance

Let's be real - most marketing teams using Xperience by Kentico aren't short on creativity. You're pumping out campaigns, managing 15 variations of landing pages, and trying to keep up with content requests from every department. But somewhere between "first draft" and "go live," everything gets stuck in approval purgatory. Legal needs to vet it, finance needs to budget it, and Karen from compliance won't stop redlining your CTAs.

That's where ApproveThis comes in. We're not another project management tool. We're the missing layer that turns Xperience's content engine into a decision-making machine. Connect the two via Zapier, and suddenly those bottlenecks become checkpoints that actually move at the speed of business.

Why This Combo Works for Teams That Hate Meetings

Xperience by Kentico handles the "what" - creating, versioning, and deploying digital experiences. ApproveThis handles the "who" - making sure the right people sign off on every piece, price tag, and permission. Together, they solve three universal problems:

• No more approval black holes: Track exactly where requests are stuck in real time
• Fewer license headaches: External partners approve via email without needing Xperience logins

Take a 400-person healthcare company we work with. Their compliance team reviews 80+ content pieces weekly. Before integrating ApproveThis with Xperience, approvals took 4.7 days average. Now? 11 hours. Because the system auto-routes requests based on content type and risk level - no manual tagging required.

Real-World Use Cases That Don't Suck

1. Form Submissions That Actually Get Reviewed

Every marketing ops manager knows the drill: Someone submits a campaign request form in Xperience. It sits. And sits. Three weeks later, Sales is screaming about missing leads.

Connect the "New Form Submission" trigger in Xperience to ApproveThis' "Create Request" action via Zapier. Now when the CMO's assistant submits that $250K webinar budget request:

• Auto-calculate total costs using ApproveThis' calculated fields
• Route first to local budget owner, then escalate over $100K to CFO
• Push approved budgets back to Xperience as a tracked record

Ideal for: Retail chains approving local store promotions, universities processing program launch requests

2. Content Workflows That Respect the Chain of Command

Xperience's content workflows are great until you need parallel approvals. Legal wants to review privacy disclosures while Product checks technical accuracy? Prepare for version control nightmares.

Set up a Zap that triggers when content moves to the "Legal Review" step in Xperience. ApproveThis then:

• Creates a parallel approval track with consensus-based groups
• Applies conditional logic (e.g., auto-approve updates under 2% copy changes)
• Locks the Xperience item until all stakeholders sign off

Ideal for: Pharma companies managing regulatory content, manufacturers updating product specs

3. Client Approvals Without the Login Dance

Agencies love Xperience for client portals. Clients? Not so much when they need to approve 30-page wireframes on a tiny mobile screen.

With ApproveThis' email-based approvals:

• Clients review and approve directly from Gmail
• Approved assets auto-update in Xperience
• Missed deadlines trigger escalations to agency PMs

Bonus: Vacation delegation means no more "Out of Office" approval delays. When your client's CMO is at Burning Man, requests automatically reroute to their CTO.

Setup That Won't Make You Hate Zapier

If you can set up a Slack channel, you can connect Xperience and ApproveThis. Here's the 3-step process even your least technical marketer can handle:

1. In Zapier, choose Xperience by Kentico as your trigger app
2. Pick an event (form submit, content move, etc.)
3. Select ApproveThis as your action app and map fields

Pro tip: Use ApproveThis' calculated fields to auto-flag high-risk requests. For example, if a Xperience form submission includes "sweepstakes" in the campaign type field, require legal approval regardless of dollar amount.

Department-Specific Wins

Marketing Teams

Stop playing approval coordinator. Set up threshold rules so:

• Campaigns under $50K get auto-approved
• Content with 3+ external links routes to SEO lead
• Homepage changes require CMO + Legal sign-off

IT/Operations

Finally get audit trails that make sense. Every ApproveThis decision logs:

• Who approved/rejected
• Exact timestamp
• Comments pushed back to Xperience

External Partners

Clients and vendors approve via email without:

• Creating Xperience accounts
• Learning new portals
• Calling you for password resets

Why This Isn't Just Another Integration

ApproveThis adds decision intelligence to Xperience's content muscle. It's the difference between having workflow steps and actually controlling velocity. Features like:

• Approval thresholds: Auto-approve small expenses but escalate big spends
• Conditional routing: Send GDPR-related content straight to Legal, bypassing standard queues
• Real-time dashboards: See which campaigns are stuck and why

These aren't just checkboxes - they're force multipliers for teams juggling compliance and speed.

Getting Started Without the BS

If you're using Xperience by Kentico, you already get the need for structured workflows. Adding ApproveThis isn't about more process - it's about eliminating the crap that slows you down.

Two ways to start:

1. Register for ApproveThis and connect via Zapier in under 10 minutes
2. Book a 15-minute demo to see complex approval chains pre-built for your industry

Either way, you'll keep using Xperience exactly as you do now. Just with fewer follow-up emails and less passive-aggressive Slack reminders.