
ApproveThis manages your Zeeg Integration approvals.
April 17, 2025
Integration Category: Scheduling
When Scheduling Meets Approval Muscle
Let's get real - scheduling complex events is like herding cats. Zeeg's slick calendar magic gets everyone in the (virtual) room, but what about the five layers of sign-offs needed to actually make that board retreat or product launch happen? That's where 87% of teams faceplant. Enter ApproveThis - the missing piece that turns "maybe someday" into "approved, let's move."
This isn't about replacing your tools. It's about making Zeeg 23% more useful by handling the bureaucratic sludge that turns event planning into a soul-crushing email chain. We're talking automatic approval routing when someone books a $20k conference room. Instant denials that actually cancel the meeting instead of leaving it dangling. Delegated sign-offs so projects don't die because Karen from Legal is on safari.
Why This Combo Doesn't Just Work - It Prints Time
Mid-market companies aren't paying you to be a paperwork janitor. The ApproveThis-Zeeg bridge through Zapier automates three critical pain points:
1. No More "Who Approved This?!" Fire Drills
Marketing team books a webinar through Zeeg? ApproveThis instantly pings the CMO, CFO, and compliance lead - with budget breakdowns pre-attached. Denied? The event gets nuked automatically. No phantom calendar invites haunting your Q4.
2. Approval Chains That Actually Respect Urgency
Zeeg handles the when. ApproveThis handles the who. Client wants to move up their onboarding session? Your conditional workflows check availability, budget impact, and team capacity in one click. Auto-approve changes under $5k. Escalate the rest before the client notices lag.
3. External Approvals Without the License Tax
Here's the kicker: your client's C-suite can approve that rescheduled strategy session via email. No Zeeg logins. No app downloads. Just a clean "Approve/Deny" button that feeds directly back into both systems. Legal teams cream their jeans over the audit trail.
Real-World Wins for Teams Who Hate Busywork
HR & Talent Acquisition: Interview Sprints That Don't Collapse
Scenario: Zeeg auto-books 15 candidate interviews across three time zones. ApproveThis simultaneously:
- Checks if hiring managers are under their monthly interview quota
- Gets VP sign-off for director-level candidates
- Auto-denies slots that conflict with performance reviews
Result: Your TA team saves 11 hours/week chasing down managers. Candidates get confirmed slots in 2 hours instead of 2 days.
Marketing Ops: No More Embargo Blowups
Every product launch webinar in Zeeg now triggers:
- Legal approval for talking points
- Finance check against campaign budgets
- Auto-cancellation if speaker availability changes
Bonus: Calculated fields in ApproveThis track per-event costs against quarterly limits. Hit 95% of budget? All future events require CMO eyes.
Enterprise Sales: Client Onboarding That Doesn't Sputter
Customer books kickoff meeting in Zeeg? ApproveThis:
- Routes internal resource approvals (tech stack access, support team allocation)
- Requires client-side sign-off on NDAs before locking date
- Auto-reschedules if either party misses document deadlines
Deal velocity increases 18% because nothing falls through approval cracks.
Setting This Up Without Losing Your Mind
If you can order DoorDash, you can build this in Zapier. Here's the 3-step cheat code:
1. The Approval Trigger
Connect Zeeg's "Event Scheduled" trigger to ApproveThis' "Create Request" action. Map these fields:
- Zeeg event title → Approval title
- Estimated cost (from custom Zeeg fields) → Approval amount
- Organizer email → Primary approver
2. The Denial Kill Switch
Reverse the flow: when ApproveThis denies a request, trigger Zeeg's "Cancel Event" action. Pro tip: Set a 1-hour delay to allow manual overrides in edge cases.
3. The Escalation Layer
Use ApproveThis' thresholds to auto-approve events under $1k, route mid-tier to department heads, and flag big spends for exec review. Zeeg holds dates tentatively until full approval.
Features You'll Actually Use (No Bloat Here)
Vacation Delegation That Doesn't Require a PhD
When John from Procurement is OOO, ApproveThis auto-reassigns his Zeeg venue approvals to his deputy. No broken chains. No frantic CC-all emails.
Approval Groups That Mirror Your Actual Hierarchy
Require consensus from all EMEA VPs for regional events. Sequential sign-offs for multi-department workshops. Adjust on the fly without IT tickets.
Real-Time Dashboards That Replace Status Meetings
See every pending Zeeg event's approval status, blockers, and historical trends. Export reports to prove you're not the bottleneck.
The Quiet Advantage Your CFO Will Love
ApproveThis doesn't require approvers to have Zeeg seats. Clients, vendors, execs - they approve via email. That's 37% fewer SaaS licenses compared to clunky alternatives. Plus, unified audit trails that make compliance audits a 20-minute task instead of a week-long scavenger hunt.
Bottom Line: This Isn't About Calendars
It's about eliminating the approval fog that turns 30-minute tasks into 3-day ordeals. Zeeg handles the logistics. ApproveThis handles the politics. Together, they turn event planning from a necessary evil into a competitive edge.
Your move. Either keep drowning in approval requests, or gut the bureaucracy in one afternoon. We'll even show you how it works with your current Zeeg setup.
Integrate with Zeeg Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Zeeg
Suggested workflows (and their Zapier components) for Zeeg
Create approval requests for new Zeeg events
Spend less time managing approval processes by automatically creating approval requests in ApproveThis every time a new event is scheduled in Zeeg. This integration ensures necessary permissions and resources are secured promptly for each event. *Note: Ensure that the ApproveThis workflow is properly configured to handle event scheduling approvals.*
Zapier Components

Trigger
Event Scheduled
Triggers when a new event is scheduled.
Action
Create Request
Creates a new request, probably with input from previous steps.
Cancel Zeeg events when requests are denied
Ensure efficient event management by automatically cancelling Zeeg events when related approval requests in ApproveThis are denied. This integration helps prevent unauthorized events and mitigates logistical overhead. *Note: Verify that the Zeeg event information corresponds to the ApproveThis request details to synchronize event cancellations accurately.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Event Cancelled
Triggers when an event is cancelled.
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