ApproveThis manages your Flotiq Integration approvals.

Why Flotiq + ApproveThis = Fewer Meetings, Faster Launches

Let's be real: content teams waste more time chasing approvals than actually creating. Flotiq handles the content storage and delivery like a champ, but when you need three signatures from legal, two from product, and a final nod from the CMO? That's where things get sticky. Enter ApproveThis - the missing piece that turns "Where are we on that approval?" into "It's already done."

Here's the play: Flotiq manages your content objects, ApproveThis manages your decision-makers. Connect them through Zapier, and you've got a system where new product descriptions trigger instant legal reviews, marketing copy updates auto-route to compliance teams, and approved content gets pushed live without manual handoffs. No more license headaches either - your lawyers don't need Flotiq logins to approve the disclaimer text.

How This Combo Beats Generic Approval Tools

Most approval systems treat content like any other request. Bad move. Flotiq's structured content types (products, articles, specs) deserve workflows that understand what's being approved. ApproveThis gets this with:

• Conditional routing (e.g., budget over $10k? Auto-add CFO approval)
• Real-time content previews in approval emails
• Version control that shows exactly what changed since last approval

Example: An e-commerce team updates product specs in Flotiq. ApproveThis automatically checks if the change affects pricing - if yes, route to finance. If no, just the category manager approves. Either way, the approved update syncs back to Flotiq without someone manually copying data.

Real Workflows for Actual Teams

Let's break down three ways this integration actually works Monday morning at 9 AM:

1. The "Stop Publishing Unapproved Content" Workflow

What happens: New Flotiq content object → Auto-create ApproveThis request → Approved? Publish. Denied? Alert creator.

Who needs this: Healthcare companies updating patient education materials, tech startups launching new feature docs. Prevents those "Oops, that draft wasn't final!" moments.

2. The "Turn Legal Reviews Into Something Less Painful" Workflow

What happens: Updated Flotiq product page → Auto-check for regulated terms → If found, route to legal team via ApproveThis → Sync approved changes.

Who needs this: Fintechs updating compliance disclosures, manufacturers changing safety guidelines. Cuts legal review time from days to hours because context travels with the request.

3. The "Why Are We Still Using Spreadsheets For This?" Workflow

What happens: ApproveThis request starts → Create draft Flotiq object → Get approvals → Publish with all metadata intact.

Who needs this: Retailers coordinating seasonal campaigns across 20+ product lines, agencies managing client content calendars. Eliminates the back-and-forth attachments and "Which version is this?" emails.

Setting This Up Without Losing Your Mind

Zapier's the glue here. You'll create two Zaps (we'll keep it simple):

1. Zap 1: New Flotiq object → ApproveThis request. Map critical fields like Content Type, Author, and a direct link to preview.
2. Zap 2: Approved in ApproveThis → Update Flotiq status to Published. Add error handling to catch mismatched fields.

Pro tip: Use ApproveThis' calculated fields to auto-flag content needing special review. Example: If Flotiq content type = "Press Release" and word count > 500, require PR director approval.

Department-Specific Wins

Marketing Teams: Launch campaigns faster by tying Flotiq landing page updates to phased approvals (design → copy → legal → go live).

IT Teams: Automate API documentation reviews. New Flotiq endpoint docs? Auto-route to lead dev + security officer.

Compliance Teams: Set approval thresholds - any Flotiq content with "FDA" or "compliance" triggers mandatory legal sign-off.

Why This Isn't Just Another Integration

ApproveThis brings three things most approval tools miss for content workflows:

1. Contextual approvals: Approvers see the actual Flotiq content preview, not just a form field.

2. Parallel vs. sequential routing: Legal and design can review simultaneously when time matters.

3. Audit trails that matter: See exactly which content version was approved, by whom, and when - tied directly to Flotiq's version history.

When to Consider This Combo

If any of these sound familiar:

• "We've had content go live before final sign-off because someone missed an email."
• "Our legal team constantly asks for context around what they're approving."
• "Updating approved content takes longer than creating it."

That's your cue. The setup takes about 2 hours if you've already got Flotiq content types defined. Worth it when you consider a single compliance miss could cost more than your annual ApproveThis subscription.

Getting Started

1. Grab an ApproveThis trial (no CC needed).
2. Connect to Flotiq via Zapier using the triggers we discussed.
3. Set up one approval workflow for your most painful content type.
4. Watch how many "Approval chase" meetings disappear from your calendar.

Or book a 15-minute demo and we'll show you how a manufacturing company cut their product spec approval time from 3 weeks to 2 days using these exact steps.

The Bottom Line

Flotiq's where your content lives. ApproveThis is how it gets approved without the circus. Together, they turn content governance from a bottleneck into a competitive advantage. And honestly? Your team has better things to do than play email tag with approvers.