ApproveThis manages your Brevy Integration approvals.

Why Combine ApproveThis with Brevy?

Modern media teams face a critical challenge: maintaining creative velocity without sacrificing oversight. Brevy excels at organizing video content, annotations, and collaborative feedback, while ApproveThis brings structure to decision-making. Together through Zapier, these platforms create closed-loop workflows where content creation automatically triggers review processes - keeping projects moving while enforcing compliance.

Marketing teams at mid-sized companies typically waste 6-8 hours weekly chasing approvals through Slack threads and email chains. By connecting Brevy's media organization capabilities with ApproveThis' routing logic, you eliminate this friction. A video editor adds final cuts to Brevy → ApproveThis immediately notifies legal/compliance reviewers → Stakeholders approve via email without logging into either system.

Strategic Advantages for Cross-Functional Teams

Creative & Production Teams

When editors tag rough cuts in Brevy with "Final_Review", ApproveThis can:

• Route to legal for rights clearance
• Simultaneously notify client stakeholders
• Auto-approve under $500 licensing fees using approval thresholds

Compliance & Legal

Brevy annotations containing sensitive claims trigger multi-step reviews:

1. First-line approval by subject matter expert
2. Secondary legal review if containing regulated terms
3. Final CMO sign-off for high-budget campaigns

External Collaborators

Agencies and freelance teams appreciate that approvers only need email access - no additional software licenses. When contractors upload videos to Brevy folders tagged "Client_Review", ApproveThis routes to designated client contacts through their preferred communication channel.

Real-World Implementation Examples

Publishing House Video Production

A nonfiction publisher uses Brevy to manage author-recorded video segments. Their Zapier integration:

- Creates approval tickets when videos enter "Fact_Check" folders
- Routes to research team with 48hr SLA
- Auto-publishes upon approval using calculated fields to verify reviewer credentials

eLearning Platform Compliance

An education tech company automates ADA compliance reviews:
When instructional designers tag Brevy annotations as "Accessibility", ApproveThis:
1. Checks content length against WCAG standards
2. Routes 60+ minute videos to senior staff
3. Escalates overdue requests via vacation delegation

Ad Agency Creative Routing

Global agencies connect Brevy folders to client-specific approval chains:
- "BrandA_Campaigns" folder → Client's legal + CMO
- "BrandB_Social" → Junior marketer first, then agency PM
Conditional logic in ApproveThis skips redundant reviews for pre-approved template content.

Technical Implementation Overview

Core Components:
- Brevy Chrome extension (v2.3+)
- ApproveThis Business Plan
- Zapier account with premium triggers

Setup Walkthrough

1. In Zapier, create new Zap with Brevy trigger (e.g., "New Video")
2. Filter for specific folders/annotations using Brevy's tagging
3. Map metadata to ApproveThis template fields
4. Configure multi-step approval logic with fallback approvers
5. Test with draft content before full deployment

Pro Tip: Use ApproveThis' calculated fields to auto-flag:
- Videos exceeding budget thresholds
- Annotations containing restricted terms
- High-priority client folders needing expedited review

Operational Impact Analysis

Approval Cycle Reduction

Media companies report 40-65% faster turnaround by replacing email threads with automated routing. Sequential approvals that previously took 5 days now complete in 11 hours through real-time tracking and escalation rules.

Compliance Audit Readiness

ApproveThis maintains immutable records showing:
- Who approved each Brevy asset
- Timestamps with timezone data
- Comments/revisions requested
This audit trail integrates with GRC platforms via Zapier exports.

Resource Optimization

Dynamic approval groups prevent bottlenecks:
- Auto-reassign during PTO via vacation delegation
- Load balance between regional legal teams
- Tiered escalation paths for urgent requests

Industry-Specific Applications

Media & Entertainment

TV networks automate content clearance:
- Brevy annotations trigger music licensing checks
- Talent contract compliance reviews
- Syndication rights approvals

Enterprise Training

HR teams govern sensitive material:
- Automatic policy review for diversity training videos
- Geo-specific compliance for global rollouts
- Manager approval chains for department-specific content

Technology Startups

Scale content operations without overhead:
- Investor update video approvals
- Open source project contributor agreements
- Press release annotation workflows

Getting Started Guide

1. Enable Brevy for your Chrome organization
2. Create ApproveThis account (14-day trial)
3. Connect both apps via Zapier using triggers above
4. Start with single workflow (e.g., video approvals)
5. Expand to annotations/folders after initial success

For complex implementations, request an ApproveThis demo to configure:
- Custom approval thresholds
- Multi-department routing logic
- Historical data migration from legacy systems

Strategic Considerations

Governance Models

Centralized vs. Distributed Control:
- Enterprise: IT manages master templates
- SMBs: Department-level configurations
- Hybrid: Core rules with team-level custom fields

Change Management

Phase rollout by:
1. Team (Creative first, then Legal)
2. Content type (Videos before annotations)
3. Geography (HQ then regional offices)

Metrics Tracking

Monitor via ApproveThis dashboard:
- Approval cycle time
- Escalation rate
- Auto-approval percentage
- User adoption metrics

Future-Proofing Your Workflow

Emerging integrations allow:
- AI analysis of Brevy annotations to suggest approvers
- Predictive routing based on historical patterns
- Bi-directional sync updating Brevy metadata post-approval

ApproveThis continues expanding capabilities like:
- Mobile-first approver experience
- Jira Service Desk integration
- Dynamic SLA calculations

Conclusion

Brevy and ApproveThis solve complementary challenges - organizing creative assets and governing decisions. Through strategic Zapier integration, media teams achieve both speed and control. The technical barrier is minimal compared to the operational gains, particularly for organizations scaling content production.

Next Steps:
1. Start Free Trial
2. Book integration workshop
3. Pilot with one content stream