ApproveThis manages your Aiva Integration approvals.

Why Combine Aiva and ApproveThis?

When campaign tools meet approval automation, teams move faster without sacrificing oversight. Aiva's ability to track website engagements - clicks, form fills, video views - becomes exponentially more powerful when paired with ApproveThis' structured approval workflows. This integration solves a critical problem: bridging the gap between customer interactions captured through Aiva and the internal decision-making processes required to act on them.

How Marketing Teams Benefit

Consider a retail company running limited-time offers through Aiva pop-ups. Every click on "Get Discount" could require merchandising approval to manage inventory commitments. With this integration, each click automatically generates an approval request containing product details and customer location. Approvers receive email notifications to review directly from their inbox, with automatic fallback to backup approvers if the primary contact is out of office. Decisions sync back to Aiva to trigger personalized follow-up messages based on approval status.

Real-World Use Case: Lead Qualification

B2B companies using Aiva forms for whitepaper downloads can automate sales handoffs. When a VP-level prospect submits their contact info, ApproveThis instantly routes the lead to both the sales director and legal team for GDPR compliance checks. Only doubly-approved leads flow into the CRM, eliminating manual vetting while maintaining strict data governance.

Operational Efficiency for High-Volume Teams

ApproveThis adds decision guardrails to Aiva's engagement tracking through three key features:

• Threshold-Based Escalation: Auto-approve video view campaigns under 500 impressions, but require marketing director review for larger spends
• Parallel Approvals: Route Aiva form submissions simultaneously to legal and product teams when collecting beta program signups

A media agency client reduced approval delays by 68% using this integration - when influencers click Aiva-tracked affiliate links, ApproveThis automatically routes commission requests to the correct client account manager based on link parameters.

Technical Integration Made Simple

Connecting Aiva and ApproveThis through Zapier takes under 15 minutes:

1. Create Zapier triggers for Aiva events (clicks, form submissions, video views)
2. Map engagement data to ApproveThis request templates
3. Configure approval rules and escalation paths in ApproveThis

Key advantage: External stakeholders like clients or vendors can approve requests via email without needing Aiva logins. Approval status automatically updates in both systems through bi-directional sync.

Implementation Example: Healthcare Compliance

A medical device company uses Aiva forms for clinical trial signups. Each submission triggers ApproveThis workflows requiring simultaneous review by ethics committee members and regulatory affairs. The system automatically redacts sensitive patient data for external reviewers using calculated fields, maintaining compliance while accelerating study enrollment.

Cross-Functional Impact

Marketing Teams: Approve video content releases when Aiva detects 1,000+ views on preview clips, using approval thresholds to auto-greenlight popular assets.

Client Services: Share Aiva engagement reports with external sponsors through ApproveThis' guest approver portal, collecting feedback without exposing backend systems.

Finance Teams: Automatically route high-value Aiva campaign link clicks through budget approval workflows before committing to partner agreements.

Beyond Basic Approvals

ApproveThis enhances Aiva campaigns through advanced features most teams overlook:

Dynamic Routing: Route Aiva form submissions from premium customers to senior staff using conditional logic based on embedded UTM parameters.

Audit Trails: Maintain permanent records of who approved specific Aiva campaigns and when - crucial for regulated industries like finance or healthcare.

Mobile Optimization: Approvers can review Aiva engagement metrics and make decisions directly from mobile devices without app downloads.

Getting Started

Begin with high-impact approval points in your Aiva campaigns:

1. Identify processes requiring human judgment after automated tracking
2. Map approval hierarchy and escalation rules
3. Build parallel Zapier workflows for different engagement types
4. Train teams on email-based approval actions

Common Pitfalls to Avoid

Don't over-automate - maintain manual review for high-risk approvals. Do test threshold rules with historical Aiva data before full deployment. Avoid complex multi-step workflows for time-sensitive marketing approvals.

The Strategic Advantage

Companies using both platforms report 41% faster campaign launches and 23% fewer compliance issues. The integration creates closed-loop decision making: Aiva detects engagements, ApproveThis facilitates rapid responses, and insights flow back to optimize future campaigns.

Ready to transform your engagement tracking into action? Start your ApproveThis trial or schedule a custom integration demo to see how approval automation can amplify your Aiva campaigns.