ApproveThis manages your GoSquared Integration approvals.

When Data Meets Decisions

Let’s cut to the chase: GoSquared tells you what’s happening with your customers. ApproveThis tells you what to do about it. Together, they’re like giving your team a playbook for turning real-time insights into actual decisions – without the endless Slack threads or approval limbo.

Think about it. Your marketing team sees a traffic spike in GoSquared. Your support lead gets a live chat query that needs legal review. Your operations crew notices high-value users entering a new segment. Normally, this is where everything grinds to a halt while people chase down approvals. But with these two tools connected through Zapier? You automate the boring parts so teams can actually do something with those insights.

Why This Combo Works (When Other Tools Just Add Noise)

GoSquared’s strength is showing you who’s doing what – live chat transcripts, traffic patterns, customer segments. ApproveThis handles the "who needs to sign off on this?" part. Most companies keep these worlds separate. That’s why you get situations like:

• Support agents waiting 3 days to get legal clearance for a refund
• Marketing teams missing traffic surge opportunities because budget approvals take forever

The fix? Let GoSquared detect the situation, then automatically kick off approval workflows in ApproveThis with all the context attached. No more copying/pasting data between systems or hoping someone checks their email.

Real Uses for Real Teams (Not Just Theory)

For Marketing: No More Missing Traffic Spikes

When GoSquared detects a traffic surge (say, 200% increase in SaaS trial signups), ApproveThis can automatically:

• Request emergency ad spend approval from finance
• Get CMO sign-off to activate a promo campaign
• Alert devops to scale server capacity

Example: An e-commerce company ties Black Friday traffic spikes to instant approvals for activating backup inventory suppliers. They avoid stockouts while competitors are still holding team meetings.

For Customer Support: Escalate Smart, Not Slow

Every new GoSquared live chat message can create an ApproveThis request with:

- Chat transcript
- Customer lifetime value
- Previous support tickets

Agents instantly know which queries need manager approval vs. which they can handle. Legal team gets auto-routed requests for contract-related questions. Bonus: Approvers don’t need GoSquared logins – they just click Approve/Deny in email.

For Operations: Audit Trails That Don’t Suck

When users enter high-value GoSquared Smart Groups (Enterprise tier, expired subscriptions), ApproveThis logs:

- Who approved special offers
- Timestamps for compliance
- Denied requests with reasons

No more spreadsheet trackers. CFOs get automatic reports showing approval patterns. External partners (agencies, vendors) can be added as approvers without buying extra GoSquared seats.

Setting This Up Without Losing Your Mind

Connect GoSquared to ApproveThis in 3 steps:

1. Pick Your Trigger: In Zapier, choose a GoSquared event (traffic spike, new chat, etc.)
2. Map the Data: Attach relevant GoSquared info (visitor ID, chat logs) to ApproveThis fields
3. Set Approval Rules: Use ApproveThis’ conditional logic like “Route all $10k+ discounts to CFO”

Pro Tip: Start with one workflow (e.g., live chat escalations) before automating everything. Most teams get this live in under 45 minutes.

Features You’ll Actually Use (No Fluff)

For The Control Freaks

Approval thresholds in ApproveThis mean you can auto-approve small stuff ($50 discounts) but require human eyes on bigger deals. GoSquared data (like customer tier) can adjust these limits dynamically.

For The Calendar-Challenged

When approvers are OOO, ApproveThis auto-reassigns requests using GoSquared’s team activity data. No more “Waiting on Jim’s reply” when Jim’s on paternity leave.

For The Security Paranoid

Every approval ties back to GoSquared’s real-time user data. If someone tries approving a request after a customer canceled? ApproveThis can block it based on fresh analytics.

Who Gets The Most Mileage?

SaaS Companies

Auto-approve feature requests from high-value users tracked in GoSquared. Route bug fix approvals based on how many accounts are affected.

E-Commerce Teams

Trigger inventory restock approvals when traffic from a promo exceeds forecasts. Auto-approve returns for loyal customers (as identified in GoSquared).

Marketing Agencies

Get client sign-offs on campaign changes faster by embedding GoSquared analytics directly into approval requests. Clients approve right from email – no portal logins needed.

The Bottom Line

GoSquared tells you when something needs attention. ApproveThis ensures it actually gets handled – not lost in someone’s inbox. Together, they turn analytics into accountable actions with way less bureaucratic sludge.

This isn’t about replacing human judgment. It’s about eliminating the 80% of approval delays caused by manual workflows. Your team still makes the calls – they just don’t waste time herding cats to make it happen.

Next Steps (No Sales Pitches)

If you’re using GoSquared and have more than 3 people involved in any decision process:

1. Register for ApproveThis (free 14-day trial)
2. Connect to GoSquared via Zapier in one sitting
3. Automate one approval process this week

Or schedule a 15-minute demo to see how other teams cut approval times by 60%+. Either way, stop letting process bottlenecks cancel out your analytics investments.