ApproveThis manages your Amazon SES Integration approvals.

Let’s be real: approval processes suck. They’re the soggy fries of office life – necessary, but nobody’s excited about them. Now imagine your team actually likes getting things approved. With ApproveThis and Amazon SES talking through Zapier, you can automate the boring bits, slash delays, and keep everyone from finance to client services actually sane. Here’s how.

Why This Combo Works (Even If You Hate Buzzwords)

ApproveThis handles the decision-making circus. Amazon SES moves your emails at scale without breaking the bank. Together? They turn “waiting for sign-off” into an automated relay race. No more chasing down approvers in Slack. No more “did you get my email?” follow-ups. Just clean, trackable workflows that even your least techy vendor can figure out.

The Two Killer Use Cases (That Actually Matter)

1. Lock Down Your Email Identities Like Fort Knox

Every time someone verifies a new email domain or address in Amazon SES (you know, for that big client campaign), ApproveThis can auto-create an approval request. Why? Because letting junior devs greenlight new email identities is how phishing nightmares happen.

Who Needs This: IT teams at agencies managing 50+ client domains. Finance companies where compliance isn’t optional. Basically, anyone who’s had a “oops, we spammed 100K people” moment.

How It Rolls: SES pings ApproveThis → Request hits CTO’s inbox → One-click approve/deny → SES gets the memo automatically. No spreadsheets. No “who approved this?” retro meetings.

2. Approval Requests That Actually Get Noticed

When a new budget request or contract hits ApproveThis, Amazon SES blasts tailored emails to stakeholders. Not just “hey, approve this” – dynamic fields auto-fill amounts, due dates, even which project it’s for. Because CC’ing the whole company isn’t a strategy.

Who Needs This: Operations teams managing 100+ vendor contracts. Marketing agencies getting client sign-offs on campaigns. HR departments handling remote hiring paperwork.

Cool Factor: Approvers don’t need SES logins. Clients get a clean email, click approve, and you’re done. No “forgot password” support tickets.

Real Companies, Real Time Saved

Case 1: The Overwhelmed Marketing Agency

Client: Mid-sized agency managing 30+ e-commerce brands.
Problem: New email campaigns stuck in “approval limbo” for days.
Fix: SES triggers ApproveThis when new campaign identities are added → CMO approves directly from Gmail → SES enabled only after sign-off. Result? 70% faster campaign launches.

Case 2: The Paranoid (In a Good Way) SaaS Company

Client: B2B software company with strict compliance rules.
Problem: Engineering kept bypassing email security checks.
Fix: Any new SES identity requires ApproveThis sign-off from both CTO and Legal. Automatic rejections if either says no. Compliance audits became 50% shorter.

Setup That Won’t Make You Rage-Quit

1. Zapier account (free tier works)
2. Connect Amazon SES → ApproveThis in Zapier (takes 3 clicks)
3. Pick your triggers:
  - SES → ApproveThis: Use when new identities need oversight
  - ApproveThis → SES: Use for sending status updates
4. Test with a $5 test email. Pop champagne when it works.

Teams That Stop Hating Mondays

IT & Security: Auto-approvals for domain changes mean fewer fire drills. Vacation delegation ensures the SOC2 audit doesn’t fail because Dave’s on PTO.

Finance: Set approval thresholds so anything over $10K auto-escalates to the CFO. Calculated fields show real-time budget impacts right in the approval email.

Client Services: Clients approve campaign emails via SES without logging into another portal. Real-time tracking means you know who’s dragging their feet.

Why This Isn’t Just Another Zap

Most “integrations” are duct tape. This works because:
- ApproveThis handles complex rules (consensus vs. sequential approvals)
- SES delivers at scale without hitting spam folders
- Zero extra licenses for external approvers (they just click a link)

Try It or Keep Doing It the Hard Way

You’ve got two options:
1. Keep letting approvals bottleneck your projects.
2. Get ApproveThis, connect SES via Zapier, and actually hit deadlines for once.

P.S. If you enjoy herding cats manually, we won’t judge. But your team might.