ApproveThis manages your Anthill Integration approvals.

Let’s cut to the chase: approvals suck. They’re the traffic jam in your business highway, the "check back later" message on your growth plans. But what if you could turn those stalled decisions into fuel for better customer relationships? That’s exactly what happens when you connect ApproveThis and Anthill through Zapier.

The Approval-CRM Power Couple

ApproveThis isn’t just another "click approve" tool. It’s built for companies where decisions have real consequences - missed shipments, blown budgets, or unhappy clients. Anthill? It’s where those decisions live in your customer relationships. Together, they create a closed-loop system where every approval automatically updates your CRM, and every CRM action can trigger needed approvals.

Where Rubber Meets Road

Take a mid-sized manufacturing company. Their sales team uses Anthill to track client orders, while operations needs ApproveThis to greenlight custom production runs. Without integration, sales promises dates operations can’t keep. With integration? A $50K order in Anthill auto-triggers production approval in ApproveThis. The moment ops approves, Anthill updates the client’s record with confirmed timelines. No spreadsheets, no “I thought they knew.”

Three Ways This Combo Actually Works

1. Approval Decisions That Update Customer Histories Automatically

Here’s the pain: Your support team approves a refund in ApproveThis. The CRM still shows the customer as unpaid. Two days later, accounting reverses the decision because the CRM wasn’t updated. Now you’ve got an angry customer and internal finger-pointing.

The fix: Connect ApproveThis’s "Request Approved/Denied" trigger to Anthill’s customer update action. When finance approves that refund, Anthill automatically logs:
"June 12: $1,200 refund approved via ApproveThis (Ref #APR-8821)"

Real example: A 300-employee HVAC company uses this to track service contract approvals. Field managers approve discounts in ApproveThis, which instantly updates the customer’s Anthill record with new pricing and contract terms. Sales ops reports 23% fewer billing disputes since implementing.

2. Turning Approval Requests Into Sales Opportunities

Classic problem: Marketing wants to approve a new campaign, but sales doesn’t know to prepare for incoming leads. Or procurement approves a vendor contract, but account managers don’t realize they can now offer that service.

How it works: When ApproveThis gets a new request (say, for a product launch approval), Zapier creates an Anthill enquiry. Now sales knows:
- What’s coming
- Who approved it
- Key dates from the approval request

Case in point: A 150-person marketing agency links their client content approvals to Anthill enquiries. Every approved blog calendar in ApproveThis becomes a sales opportunity tagged "Content Refresh" in Anthill. Result? 17% upsell conversion on approved projects.

3. Sales Activity That Demands Oversight Gets It

You want deals moving fast, but not so fast that they bypass checks. Example: A sales rep in Anthill marks a $75K deal as "closed." But without approval:
- Legal hasn’t reviewed terms
- Engineering hasn’t confirmed timelines
- Deal might be over-discounted

The integration solution: Set ApproveThis to trigger when Anthill sales hit certain thresholds. Deals over $50K? Auto-create approval requests with fields pulled from Anthill:
- Customer name
- Deal terms
- Key contacts

Actual results from a medical device company: 89% of large deals now get proper compliance review before closing, with zero added paperwork for sales teams.

Why This Isn’t Just Another Integration

Most approval tools stop at "Yes/No." ApproveThis adds layers Anthill needs:

• Approval thresholds: Auto-approve Anthill deals under $10K, escalate bigger ones
• Vacation coverage: Anthill shows "Lisa out until 6/1" - ApproveThis auto-routes her approvals
• No license tax: Clients approve directly via email without needing Anthill logins

Setting This Up Without Losing Your Mind

Zapier makes this stupid simple. Here’s the playbook:

1. Connect ApproveThis and Anthill to Zapier (15 minutes max)
2. Pick your trigger:
   - Approval decision made?
   - New request created?
   - Anthill deal updated?
3. Map key fields:
   ApproveThis request ID → Anthill customer ID
   Approval comments → Anthill notes
4. Test with a $0 deal or dummy request

Pro tip: Use ApproveThis’s calculated fields to push Anthill data like "Days Since Last Contact" into approval logic. Example: Auto-approve discounts for clients contacted in last 30 days.

Who Gets the Most Mileage?

Sales Teams

Stop switching tabs to get deals approved. Anthill deals trigger ApproveThis workflows with all needed context. Approvers get:
- Customer’s purchase history
- Open support tickets
- Previous discounts
Right in the approval request. No more "Let me check the CRM" delays.

Operations Managers

Production approvals in ApproveThis auto-update Anthill’s order timelines. Clients see real-time progress without status calls. If delays hit, ApproveThis triggers Anthill comms workflows to notify customers.

Finance Departments

PO approvals in ApproveThis sync to Anthill’s billing records. When ApproveThis approves a vendor payment, Anthill auto-generates invoices. CFOs get audit trails showing exactly who approved what.

The Quiet Advantage Nobody Talks About

Most CRMs force you to buy seats for every approver. With ApproveThis+Anthill:
- External partners approve via email
- Internal approvers use ApproveThis (no Anthill license needed)
- Anthill stays clean with only essential users

Translation: A 200-person company can have 50+ approvers without bloating their CRM costs.

Bottom Line

Approvals aren’t about control - they’re about confidence. Confidence that decisions are made with full context, that customers get accurate info, that sales aren’t flying blind. By linking ApproveThis and Anthill, you’re not just automating workflows; you’re closing the loop between decisions and customer outcomes.

Ready to stop herding approval cats? Get started with ApproveThis and connect it to Anthill in under an hour. Or schedule a demo to see exactly how approvals can drive CRM success.