ApproveThis manages your B2B Wave Integration approvals.

When Approval Management Meets B2B Commerce

Let's cut through the noise: B2B companies aren't just selling widgets. You're managing complex pricing structures, custom orders, and clients who want their $250k shipment yesterday. Meanwhile, your team's stuck chasing down approvals through email chains that make the War and Peace group thread look concise. That's where pairing ApproveThis with B2B Wave changes the game.

Why This Combo Works (When Others Don't)

B2B Wave handles the commerce engine - orders, catalogs, client portals. ApproveThis handles the decision-making layer. Together via Zapier, they automate the gap between "We need this approved" and "Why hasn't this shipped yet?"

Real-world math: 47 average daily orders × 3 approval steps each = 141 daily decision points. Without automation, that's 141 opportunities for delays, missed SLAs, or clients calling your sales rep's personal cell. We fix that.

Who Actually Benefits From This Integration

This isn't some "all teams" fluff. These departments see measurable impact:

• Wholesale Operations: Auto-route large orders for credit checks or custom pricing sign-offs
• Procurement: Enforce multi-level approvals before PO creation in B2B Wave

Key detail: Approvers don't need B2B Wave licenses. Critical when dealing with external partners or C-suite who shouldn't be knee-deep in your ERP.

Use Cases That Move Needles (Not Just Paperwork)

1. Killing Order Approval Bottlenecks

Scenario: A $85k order hits B2B Wave from a client with spotty payment history. Normally, this would:

- Sit in Accounts Receivable's inbox for 2 days
- Get forwarded to Sales Ops for context
- Require CFO sign-off
- Delay shipping by 4 business days

With the integration:
B2B Wave triggers an ApproveThis workflow via Zapier that:
1. Auto-checks credit terms
2. Routes to AR manager if payment is overdue
3. Escalates to CFO if over $50k
4. Updates B2B Wave order status immediately upon decision

Real result: Midwest industrial supplier reduced approval delays by 72% in Q1.

2. Salvaging Abandoned Orders Like a Pro

Abandoned carts aren't just a B2C problem. When a procurement manager ghosts a $12k order halfway through, it's often because:
- They needed internal approvals first
- Got stuck in their own red tape

Automation fix:
Trigger an ApproveThis request the second B2B Wave flags an abandoned cart. Include:
- Product specs
- Bulk pricing tiers
- Pre-filled approval reason field

Client example: Electrical parts distributor recovered 23% of abandoned orders by giving buyers an instant approval path.

3. Product Launches Without the Committee Hell

New SKU approval processes are where good ideas go to die. The integration lets you:
- Start approvals in ApproveThis when R&D submits specs
- Auto-create B2B Wave product draft upon approval
- Enforce cross-department sign-offs (Legal, Compliance, Logistics)

Bonus: Use calculated fields to auto-flag products requiring hazardous material reviews.

Features You'll Actually Use (No Bloat)

We know you're not here for the kitchen sink. These matter:

Approval Thresholds: Auto-approve orders under $5k, but require VP sign-off for big-ticket items. B2B Wave's custom pricing stays intact.

Vacation Delegation: Because nothing's worse than an approver being OOO when France orders 10k units. Automatically reroute requests after 24hrs.

Real-Time Dashboards: See which B2B Wave orders are stuck, approved, or need escalation. No more "I thought you handled it" emails.

Setting This Up Without IT Involvement

Zapier makes this stupidly simple. Here's the playbook:

1. Create your Zap
2. Trigger: Choose B2B Wave event (New Order, Abandoned Cart, etc.)
3. Action: Select ApproveThis "Create Request"
4. Map B2B Wave data to approval fields (order details, client info)
5. Test with a $0 test order
6. Go live

Pro tip: Use ApproveThis' conditional logic to skip unnecessary steps. Example: Orders from Tier 1 clients bypass credit checks.

Objections We Anticipate (And Shut Down)

"But our approvals are too complex!"
So was landing on the moon. We handle:
- Multi-tier hierarchies (Region > Director > VP)
- Cross-department checks (Sales + Legal + Finance)
- Document attachments (Contracts, specs, compliance certs)

"We have custom B2B Wave fields!"
Good. Pass them through Zapier into approval requests. Approvers see all relevant data without logging into B2B Wave.

When Not to Use This Integration

We're honest marketers. This isn't a fit if:
- All orders are pre-approved (lucky you)
- Your team rejects automation on principle (we can't help your 1999 processes)
- You need real-time inventory approvals (talk to us about our API)

Bottom Line for B2B Leaders

Approval delays cost more than time. They impact:
- Cash flow (unapproved orders = unrealized revenue)
- Client trust (missed SLAs = lost contracts)
- Operational sanity (constant follow-ups = burnout)

The ApproveThis + B2B Wave integration via Zapier isn't about chasing "efficiency." It's about eliminating a specific class of problems that hold B2B companies back from scaling without chaos.

Next Steps for Non-Masochists

Option 1: Keep pasting order details into Slack threads and hoping someone replies.
Option 2: Get ApproveThis, connect to B2B Wave in 18 minutes via Zapier, and actually hit your quarterly shipping targets.

P.S. Demo attendees get our "Approval Audit" - we'll analyze your last 100 B2B Wave orders to show where automation would've saved time. No sales crap, just data.