ApproveThis manages your Bonjoro Integration approvals.

When Process Meets Personality

Businesses face a modern paradox: customers demand both faster service and more human connection. Internal teams grapple with similar pressures – leaders want airtight process control, but employees resist rigid systems that slow them down. This is where integrating ApproveThis and Bonjoro creates unexpected value. One platform brings structure to decision-making, the other adds humanity to digital interactions. Together, they help organizations move quickly without losing the personal touch that builds trust.

Core Capabilities: What Each Tool Brings

ApproveThis acts as your digital governance layer. It's not just about getting a "yes" or "no" – features like conditional routing, approval thresholds, and vacation delegation ensure decisions happen through the right channels, even in complex organizations. A marketing manager in Chicago can approve a vendor contract while their director vacations in Bali, because the system automatically reroutes requests based on availability.

Bonjoro turns transactional moments into relationship-building opportunities. Sending a 60-second video instead of a standard "request received" email makes approvals feel less bureaucratic. Customer success teams using Bonjoro report 34% faster response times to support tickets, according to the company's 2023 impact report.

Three Real-World Workflows (And Who Benefits Most)

1. Quality Control for Customer-Facing Videos

Template: Bonjoro Sent → ApproveThis Request Created
Best For: Franchise businesses, multi-location service providers

A national dental chain uses this integration to maintain brand consistency. Each location manager records Bonjoro videos reminding patients of upcoming appointments. Before these videos deploy, regional marketing leads review them in ApproveThis to ensure:

• Proper branding in background visuals
• Consistent messaging about new patient offers

Approvers don't need Bonjoro logins – they receive email links to review the video and either approve or request edits. This workflow cut their compliance review time by 70% compared to old spreadsheet-based tracking.

2. High-Touch Follow Up for Critical Requests

Template: New Approval Request → Bonjoro Task Created
Best For: Enterprise sales teams, legal firms

When a $250k+ deal reaches final contract stage in ApproveThis, the system triggers a Bonjoro task for the account executive. They send a personalized video:

• "Hi [Client], I've just submitted our MSA for your review. Wanted to walk through section 4.2 about service SLAs..."

Enterprise sales reps at a SaaS company using this method saw 22% faster contract turnarounds, as videos reduced back-and-forth clarifying terms.

3. Converting Engagement into Action

Template: Bonjoro CTA Clicked → Approval Request Created
Best For: Membership organizations, subscription services

A fitness studio chain sends Bonjoro videos to members who cancel subscriptions. If the recipient clicks "Schedule Comeback Session," ApproveThis automatically routes a waiver approval to their local manager. This replaces manual form processing that previously took 3-5 business days.

Department-Specific Wins

Sales Teams: Close Deals, Not Tickets

Approval bottlenecks often stall sales cycles. With ApproveThis thresholds:

- Deals under $50k auto-approve based on rep seniority
- Larger deals route to correct approver based on product type
Each approval triggers a Bonjoro video update to the prospect: "Great news – legal just greenlit the addendum. Next steps..."

Customer Support: Turn Denials Into Diplomacy

When ApproveThis escalates a refund denial, support leads send a Bonjoro explaining options: "Hi [Name], I wish we could approve this full refund. Here's a compromise..." This approach reduced escalations to managers by 40% for a telecom company.

HR: Onboarding That Feels Human

New hire equipment requests in ApproveThis trigger Bonjoro videos from IT: "Your MacBook Pro arrives Tuesday. Click here to schedule setup help." This cut IT ticket volume by 25% during peak hiring seasons.

Implementation Essentials

Step 1: Connect via Zapier using the "Bonjoro + ApproveThis" template
Step 2: Map key fields:
- Bonjoro video links → ApproveThis comment threads
- Approval reasons → Bonjoro video prompts
Step 3: Set thresholds in ApproveThis (e.g., auto-approve videos under 2 minutes)
Step 4: Train teams on recording context-rich Bonjoros for approvals (stickies, whiteboards, etc.)

Why This Pairing Works

ApproveThis handles the "what" of decisions – approvals, audits, compliance. Bonjoro manages the "how" – making each interaction feel deliberately human. Together, they solve the push-pull between speed and personalization that plagues scaling businesses.

Key technical synergies:
- Approvers don't need Bonjoro licenses to review video-based requests
- Conditional routing in ApproveThis prevents video spam ("Only send Bonjoro for deals >$10k")
- Bonjoro's CTAs feed clean data into ApproveThis audit trails

Getting Started

This integration isn't about adding more process – it's about making existing workflows both efficient and human. Start with a single use case:

1. Sign up for ApproveThis
2. Connect your Bonjoro account via Zapier
3. Automate approvals for one high-volume request type (e.g., content publishing)
4. Measure time saved vs. customer satisfaction scores

Teams using both tools report finishing projects 2.1x faster while maintaining 94% stakeholder satisfaction – the rare case where structure and spontaneity coexist.