ApproveThis manages your Campaign Monitor Integration approvals.

Why Approval Workflows Belong in Your Email Strategy

Let's cut to the chase: email marketing lives or dies by two things – getting the right message out fast, and not looking like amateurs when you hit 'send'. Campaign Monitor nails the design part, but here's where things get messy for teams:

Your CMO needs to approve campaign copy. Legal needs to vet disclaimers. Someone’s gotta check that discount codes actually work before 50,000 subscribers get that promo. This is where 37% of marketing teams lose a week every month – chasing down approvals in Slack threads and email chains.

ApproveThis fixes that leak. When connected to Campaign Monitor via Zapier, it becomes your traffic control system for email ops. We're talking about turning "Hey, did anyone check this?" into a process that actually finishes before your campaign deadline.

What Happens When Approval Meets Execution

Campaign Monitor handles the pretty emails. ApproveThis handles the messy human decisions required before hitting send. Together through Zapier, they make sure:

• No campaign gets stuck because Karen from legal is on vacation
• Bounced emails trigger actual follow-up instead of getting lost
• Approved content automatically updates subscriber segments

Real example: A mid-sized ecommerce company reduced their promo email turnaround from 11 days to 3 hours by linking discount approval workflows directly to Campaign Monitor segments. No more sending 20% off codes that inventory can't support.

Three Ways This Combo Saves Teams From Themselves

1. Kill Bounced Emails Before They Kill Your Sender Rep

Here's how it works: When Campaign Monitor detects a bounce via Zapier, ApproveThis automatically creates an investigation task. The approval chain might look like:

Support agent → IT lead → Marketing ops

First team checks if it's a typo, IT verifies it's not a system error, marketing decides whether to suppress the address. All happens in one thread with deadline alerts. No more "Oh crap, we've been sending to invalid addresses for months".

Who cares: Email deliverability teams, customer support leads, anyone tired of seeing hard bounces tank domain reputation.

2. Approval-to-Send Without the Human Bottleneck

Client needs to approve the campaign? Set up a Zap where final approval in ApproveThis triggers Campaign Monitor to:

- Send the confirmation email
- Update the client's segment
- Log the approval in their CRM

Law firm use case: Partners approve compliant marketing emails through ApproveThis (no Campaign Monitor logins needed), which auto-sends through CM. Reduced their compliance review time by 68%.

3. Sync Approval Status to Subscriber Tags

New product launch requires exec sign-off before notifying premium subscribers. Connect the approval completion in ApproveThis to Campaign Monitor's subscriber tags via Zapier.

Result: Approved launches auto-add users to the VIP campaign segment. Denied requests trigger a reschedule notice to the product team. No manual list juggling.

Setting This Up Without Losing Your Mind

Zapier does the heavy lifting. You need:

1. ApproveThis and Campaign Monitor accounts
2. A Zapier account (free tier works for testing)

Sample bounce-handling Zap setup:

1. Trigger: Campaign Monitor's "New Bounce" event
2. Action: ApproveThis "Create Request" with bounce details
3. Add approval steps (IT, marketing, etc.)
4. Final action: Update CM subscriber status or trigger email

Pro tip: Use ApproveThis' calculated fields to auto-flag bounces over 5% in a campaign – those get escalated to a senior manager immediately.

Why Your Finance Team Will Secretly Love This

Approval thresholds in ApproveThis prevent $50K promo emails from going out with a single junior marketer's OK. Set rules like:

"Any discount over 20% requires CFO approval"
"Free shipping offers need regional manager + ops sign-off"

Once approved, Zapier pushes the go-ahead to Campaign Monitor. Finance gets control without becoming a bottleneck.

For Agencies: Client Approvals That Don't Suck

Client needs to approve every email? Use ApproveThis to:

- Send them email-based approvals (no login needed)
- Set 24hr deadlines with automatic reminders
- Show live previews of the Campaign Monitor template

If they reject, comments auto-sync to your project management tool. If they ghost you, the request escalates to their account manager. Suddenly those 11th-hour changes become manageable.

The Hidden Benefit Nobody Talks About

Campaign Monitor's analytics are great – until you realize 30% of campaigns were delayed by approval chaos. ApproveThis' audit trails show exactly where bottlenecks happen:

- Average time per approval stage
- Most common rejection reasons
- Auto-reassigned tasks during PTO

HR teams use this data to justify hires. Ops uses it to streamline processes. Suddenly you're the team that actually has their shit together.

Getting Started Without the Overhead

Key things to remember:

• Approvers don't need Campaign Monitor logins – huge for external clients
• Zapier handles the plumbing between systems
• Start with one workflow (bounce handling is easy ROI)

ApproveThis isn't another tool – it's the missing layer that makes Campaign Monitor actually work for teams bigger than 5 people. The alternative is playing email tag until someone rage-quits.

Campaign Monitor builds the rockets. ApproveThis handles the launch permissions. Together, they make sure your email program doesn't blow up on the pad.

Time to Stop Losing Requests in the Void

Either keep doing approvals the broken way, or spend 20 minutes setting up a Zapier integration that:

- Prevents sending unapproved content
- Automates post-approval actions
- Gives actual visibility into bottlenecks

Your choice. We know which one makes you look like you've got your act together.

Next steps: Register for ApproveThis or schedule a 15-minute demo to see the integration live. No sales fluff – just how to fix your approval chaos.