How ApproveThis + Channels Cuts Approval Chaos (Without the Meetings)

Let’s be real: approvals suck. They’re where productivity goes to die in a Slack thread. But what if missed calls triggered automatic review processes? Or closing a big deal auto-generated an approval chain? That’s what happens when you connect ApproveThis – the approval workflow ninja – with Channels, the browser-based phone system that actually works.

Why This Combo Doesn’t Just Work – It Actually Fixes Things

Channels tracks calls. ApproveThis tracks decisions. Together, they track why decisions get made. For teams juggling client calls, vendor negotiations, or sales follow-ups, this integration turns call data into actionable approvals. No more "Who approved that discount?" or "Why did we miss that client call?"

Three Ways This Integration Beats Spreadsheets

1. Approvers don’t need Channels logins. External partners can approve/deny via email while your team keeps using Channels. No extra licenses, no app store downloads.
2. Call outcomes trigger real approvals. Missed sales call? Auto-flag for manager review. Closed a deal? Kick off contract sign-off.
3. Approval data lives where you work. Sync approved requests back to Channels contacts. No jumping between tabs to verify status.

Real Use Cases (Not Just HR Policy Stuff)

1. When Sales Misses a Big Fish

The Problem: High-value lead calls your sales team. They miss it. Two weeks later, deal’s dead. Nobody’s accountable.
The Fix: Zapier triggers an ApproveThis request when Channels logs a missed call from VIP contacts. Sales managers review call recordings, approve escalation paths.
Who Cares: Sales teams at SaaS companies or agencies where lead response time impacts revenue.

2. Vendor Contracts That Don’t Take a Vacation

The Problem: Procurement needs three signatures to onboard suppliers. Legal’s out, deal stalls.
The Fix: Channels call with vendor completes? Auto-create ApproveThis request with call summary. Approval groups with delegation ensure someone’s always available to sign off.
Who Cares: Manufacturing or retail businesses managing 50+ suppliers with tight deadlines.

3. Customer Support Escalations That Don’t Suck

The Problem: Angry customer calls get logged…then forgotten. CSAT scores tank.
The Fix: Post-call Zap creates ApproveThis ticket with recording link. Approvers prioritize based on calculated urgency scores (using Channels’ call duration/sentiment data).
Who Cares: Support teams in telecoms or financial services handling compliance-sensitive complaints.

Setting This Up Without Losing Your Mind

1. Create a Zapier account (free tier works).
2. Connect Channels as trigger app. Pick events like “Missed Call” or “Call Finished”.
3. Connect ApproveThis as action app. Map call data (duration, caller ID) to approval request fields.
4. Test with a fake call. Approve via email. Watch magic happen.

Pro Tip: Use ApproveThis’ calculated fields to auto-flag high-priority requests. Example: If Channels records a 20+ minute sales call, approval threshold lowers to one person instead of three.

Why Your CFO Will High-Five You

Legal Teams: Every compliance call gets auditable approval trails. No more “I thought Bob reviewed it.”
Sales Ops: See which missed calls get approved for follow-up. Track ROI on outreach.
Customer Success: Escalation approvals sync back to Channels contacts. Know which accounts need TLC.

But Wait – There’s Actual Features Under the Hood

Approval Thresholds: Auto-approve small discounts requested during calls. Only escalate big asks.
Vacation Delegation: Legal lead on leave? ApproveThis auto-reassigns their Channel-related approvals.
Real-Time Dashboards: See how many call-based approvals are pending. Spoiler: fewer than last quarter.

“Cool, But We’re Not a Tech Company”

This isn’t for startups with 5 people. If you’re managing 100+ weekly calls across teams, here’s your ROI:
- Cut approval delays from days to hours (without hounding people)
- Reduce “I didn’t know about that call” excuses by 80%
- Actually use call analytics for something besides monthly reports

Ready to Stop Playing Approval Tag?

ApproveThis isn’t another app – it’s how you make existing tools (like Channels) actually accountable. Register for a free trial or schedule a 12-minute demo. We’ll show how to auto-create approval requests from Channels calls while you finish your coffee.

Note: Channels subscription required for call tracking. ApproveThis licenses only needed for workflow creators – approvers work via email.