
ApproveThis manages your Chatra Integration approvals.
April 17, 2025
Integration Category: Communication
When Live Chat Meets Approval Muscle
Picture this: your support team's crushing it in Chatra, handling 50+ conversations an hour. Then bam – a shipping exception pops up that needs manager approval. Cue the frantic Slack pings, lost spreadsheets, and customers left hanging. This is where ApproveThis enters stage right, riding a Zapier-powered integration with Chatra.
We're not talking about another "innovation theater" integration. This is about surgically attaching approval workflows to the exact moments in customer conversations where decisions matter. For companies scaling past 100 employees, it's the difference between looking like a well-oiled machine versus a improv comedy troupe when handling critical requests.
The Nuts and Bolts of Not Sucking at Customer Decisions
Chatra's live chat captures the raw material – customer requests, complaints, weird emoji usage. ApproveThis adds the connective tissue:
- Automatic escalation paths for pricing exceptions
- Instant manager alerts for refunds over $X
- Audit trails for compliance-heavy industries
Here's the kicker: approvers don't need Chatra logins. Your CFO can approve/deny that enterprise discount request from their Gmail inbox while sipping a martini in the Hamptons. Try that with your current setup.
Real-World Use Cases That Don't Make Employees Want to Quit
1. The "Oh Shit" Conversation Escalation
When a Chatra conversation includes keywords like "legal" or "executive complaint", ApproveThis auto-creates a priority request routed to General Counsel + C-Suite. Law firms and healthcare providers use this to avoid $50k/hour regulatory fines.
2. The Discount Tango
Sales reps get 3% discretion. Anything higher? Zapier fires an approval to regional managers with deal context pulled straight from the Chatra transcript. One e-commerce company reduced discount abuse by 27% in Q1.
3. The Inventory Hail Mary
Customer wants 500 units tomorrow? Warehouse manager gets an approval request with real-time stock levels before making promises you can't keep. Manufacturers love this for keeping OT costs under control.
Setup That Won't Make You Call IT
1. Create a Zapier account (free tier works)
2. Connect Chatra → ApproveThis
3. Set triggers like "New Conversation with Keyword 'Contract'"
4. Map Chatra data to approval request fields
5. Test with a fake customer complaint about alien abductions
Pro tip: Use ApproveThis' calculated fields to auto-flag requests over $10k. Saves accounting teams from nervous breakdowns during audit season.
Department-Specific Wins
Support Teams
Reduce average handle time by 22% when agents stop playing phone tag with managers. Approval thresholds mean 80% of routine requests auto-approve – focus on actual fires.
Sales Ops
Enforce discount policies without micromanaging. See which reps constantly push limits. Bonus: all approvals sync to Salesforce for pipeline forecasts.
Legal/Compliance
Every sensitive Chatra conversation auto-logs in ApproveThis with timestamps and final decisions. GDPR/CCPA auditors will actually smile for once.
Features You'll Use More Than Your Standing Desk
• Vacation Delegation: Approvals auto-reassign when Karen from Legal takes PTO
• Approval Groups: Require 3/5 managers to sign off on high-risk contracts
• Real-Time Dashboards: Spot bottlenecks like "Why does Brad approve 3x slower than everyone else?"
The "Yeah But" Section
Q: Won't this slow down responses?
A: Reverse psychology – automated routing actually speeds up approvals by 40%
Q: Our approvers hate new tools
A: They approve/reject via email. Zero learning curve.
Q: What about edge cases?
A: Conditional logic lets you build "If crazy thing happens, do X" workflows
Bottom Line for Grown-Ups
Companies between 200-2000 employees save 11 hours/week per department using this integration. Actual math from real customers:
• 63% faster resolution on escalated issues
• 34% reduction in compliance violations
• 89% fewer "Who approved this?!" witch hunts
This isn't about being fancy with tech – it's about not dropping the ball when customers are literally asking to give you money.
Next Steps That Don't Involve PowerPoint Hell
1. Book a 12-minute demo (we know you're busy)
2. Try the Chatra-Zapier flow with 10 test approvals
3. Watch your support team actually hit SLAs for once
Prove me wrong.
Integrate with Chatra Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Chatra
Suggested workflows (and their Zapier components) for Chatra
Create approval requests for new Chatra conversations
Streamline your customer support approvals by creating requests in ApproveThis whenever a new Chatra conversation starts. Ensure conversations are handled promptly by integrating this workflow to escalate issues needing quick attention. *Note: Configure the approval logic to classify conversation types that require escalations.*
Zapier Components

Trigger
New Conversation
Triggers when a new conversation is started by a visitor or an agent.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create approval requests for new messages in Chatra conversations
Automate your approval process by creating requests in ApproveThis each time a new message is added to a Chatra conversation. This helps quicken the appraisal process for customer interactions requiring immediate managerial oversight. *Note: Tailor approval steps based on message priorities.*
Zapier Components

Trigger
New Message in Conversation
Triggers when a new message is sent in a conversation by a visitor or an agent.
Action
Create Request
Creates a new request, probably with input from previous steps.
Initiate new approvals after request completion in ApproveThis
Maintain efficient workflow continuity by initiating new approval requests in ApproveThis automatically after a request is approved or denied. This ensures sequential tasks are promptly addressed, keeping project momentum ongoing. *Note: Set criteria for successive requests based on previous outcomes.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.
Action
Create Request
Creates a new request, probably with input from previous steps.
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