ApproveThis manages your Chorus by ZoomInfo Integration approvals.

When Conversation Intelligence Meets Approval Automation

Let's be real: sales teams hate paperwork, and managers loathe chasing down approvals. Chorus by ZoomInfo gets you the customer insights, while ApproveThis handles the bureaucratic heavy lifting. Connect them through Zapier, and you've just turned sales call analysis into actionable decisions faster than a SDR can say "follow-up."

Here's the deal: Chorus records and dissects your sales conversations, but that goldmine of data means nothing if it gets stuck in approval purgatory. ApproveThis cuts through the red tape with automated workflows that actually match how your company makes decisions - whether that's escalating big deals to VPs or getting quick sign-offs on discount approvals.

Why This Combo Works for Mid-Sized Companies

Companies between 50-5,000 employees hit a sweet spot: complex enough to need real process, but agile enough to hate corporate sludge. The ApproveThis-Chorus integration attacks three specific pain points:

• Deal desk delays: Ever miss quota because legal took 3 weeks to approve a custom contract?
• Discount free-for-all: When every AE has their own "special offer," margins evaporate
• Coaching black holes: Sales managers reviewing calls... 2 quarters too late

Here's the kicker: ApproveThis approvers don't need Chorus licenses. That means external partners can approve contracts while your team maintains full visibility into the related sales conversations. No more "I can't access that recording" excuses.

Real Use Cases That Move Revenue

1. Deal Approval with Context

Picture this: Your AE closes a $250k deal with custom terms. Chorus automatically flags key moments in the call where the client mentioned budget constraints. ApproveThis:

• Routes the contract to legal + CFO
• Attaches the relevant call snippets
• Auto-approves if under $50k, escalates if over

Who this helps: Sales ops teams tired of being the messenger between AEs and legal. CFOs who want to know why discounts were approved.

2. Coaching That Actually Happens

New sales call recording hits Chorus. Instead of it collecting digital dust:

1. ApproveThis pings the sales manager
2. Requires review before next 1:1
3. Locks AE's expense account until completed (kidding... unless?)

Who this saves: Frontline managers drowning in "I'll get to it" tasks. Enablement teams needing proof of coaching for compliance.

3. Procurement Without the Papercuts

Your dev team wants to buy $8k in API credits. Instead of 17 Slack pings:

1. Chorus analyzes vendor negotiation calls
2. ApproveThis routes based on spend thresholds
3. Auto-denies requests that skip security review

Who this pleases: IT directors enforcing SaaS sprawl controls. Finance teams cutting PO processing time.

Setting This Up Without Losing Your Mind

If you can build an IKEA shelf, you can connect these tools. Here's the TL;DR:

Step 1: The Zapier Part

Create a Zap that triggers on Chorus recordings. For every new call processed:

1. Grab key metadata (deal size, participants, keywords)
2. Push to ApproveThis as a pre-defined workflow
3. Set conditional paths based on your approval rules

Step 2: The Human Part

Configure ApproveThis to:

• Auto-escalate deals over $X to execs
• Require compliance review for regulated industries
• Attach Chorus links to approval emails

Pro tip: Use ApproveThis' calculated fields to auto-flag deals where call sentiment contradicts discount requests. Yes, it catches bluffing.

Teams That Win With This Combo

Sales Operations

Finally enforce deal desk SLAs without being the bad cop. Set ApproveThis to auto-approve routine contracts under $10k, but require Chorus call reviews for anything non-standard. Your AEs get faster turnarounds, legal only sees what matters.

Customer Success

Renewal at risk? When CSMs flag a account in Chorus, ApproveThis can:

• Route discount approval to CRO
• Require attached call evidence
• Time-stamp every decision for audit trails

Finance

Kill rogue spending without micromanaging. Set approval thresholds that:

• Auto-approve office supplies under $500
• Require 3 bids for services over $15k
• Block software purchases missing security sign-off

All while keeping Chorus call data attached to vendor negotiation approvals.

Why This Isn't Just Another Integration

Most approval tools treat every request the same. ApproveThis + Chorus adds critical context:

Approval Groups That Make Sense: Route enterprise deals to VPs who actually joined the sales call, not whoever's inbox is lightest.

Real-Time BS Detection: If an AE requests a 20% discount but the Chorus call shows the client never asked for it? Approval denied. Save those margins.

Vacation-Proof Workflows: ApproveThis automatically reassigns approvals when managers are OOO. No more "Waiting on Jim's out of office reply" delays.

Getting Started (Without the BS)

Here's your no-fluff action plan:

1. Map your nightmare process: Pick one approval flow that causes weekly headaches (contracts, discounts, procurement)
2. Identify Chorus triggers: Which call types correlate with approval needs? Demo recordings? Negotiation talks?
3. Build the Zap: Connect Chorus → ApproveThis in Zapier (15 minutes)
4. Set guardrails: Approval thresholds, required reviewers, auto-escalations
5. Test with one team: Start with your least grumpy department

Pro tip: Use ApproveThis' email approvals for external partners. Vendors don't need another login - they can approve directly from Gmail.

The Bottom Line

Approval delays cost deals. Inconsistent processes burn margins. Manual workflows kill morale. Connecting ApproveThis and Chorus through Zapier fixes this by making approvals:

• Faster: Auto-route based on real call data
• Smarter: Require evidence before signing off
• Auditable: Every decision timestamped and justified

No more "Who approved this?!" fire drills. Just revenue teams moving fast without breaking things.

Next step: Book a 15-minute demo showing how to connect Chorus data to your approval workflows. Or start a free trial and import your first Zapier template.