ApproveThis manages your Cloudinary Integration approvals.

When Approval Meets Asset Management

Let's be real - nobody became a marketing director or dev team lead because they love chasing down approvals. But here's the kicker: 63% of projects get delayed because someone forgot to click "approve." Enter ApproveThis and Cloudinary - the tag team that actually makes approval workflows less terrible.

Cloudinary handles your visual assets like a pro. ApproveThis handles your decision-making bottlenecks. Together? They automate the grunt work of creative operations so your team can stop playing email tennis and start shipping work.

Why This Combo Doesn't Suck

Most approval tools make you choose between flexibility and simplicity. ApproveThis says "screw that" with Zapier-powered connections that adapt to how you actually work. Here's why media teams care:

For the Overworked Marketing Ops Manager

Your designers use Cloudinary. Your legal team lives in email. Your stakeholders can't agree on shit. Connect ApproveThis to automatically:

• Block unapproved assets from going live
• Route proofs to exact stakeholders based on project tags

Example: A mid-sized e-commerce company auto-rejects product images missing alt-text by linking Cloudinary metadata to ApproveThis validations.

For the Developer Tired of Custom APIs

ApproveThis gives you approval logic without touching your codebase. Set up rules like:

• Auto-approve social media assets under 2MB
• Require CMO sign-off on homepage hero images

Bonus: Approvers only need email access - no extra Cloudinary seats required. External clients can review directly from their inbox while your team keeps control.

Real Workflows That Don't Feel Like Robot Overlords

The "Stop Wasting My Time" Setup

Scenario: Every new product image in Cloudinary needs marketing + legal approval before going to Shopify.

The Fix: Zapier triggers an ApproveThis request when Cloudinary gets new uploads tagged "2024_Collection". Legal gets sequential approval (they’re slow), marketing gets parallel requests (they’re faster). Approved? Auto-push to CDN. Denied? Comments sync back to Cloudinary metadata.

Who cares: Retailers managing seasonal campaigns with tight deadlines and picky compliance teams.

The "Cover Your Ass" Protocol

Scenario: User-generated content needs moderation before appearing in ads.

The Fix: New Cloudinary uploads from your UGC tool kick off ApproveThis workflows with calculated fields checking resolution + face detection scores. Below threshold? Auto-reject. Above? Route to human reviewers with context from your DAM.

Who cares: Social media agencies dealing with influencer content at scale.

The "Why Is This Taking So Long?" Killer

Scenario: Video edits stuck in revision purgatory.

The Fix: Cloudinary’s auto-transcoded files trigger approval chains in ApproveThis. Editors get mobile previews in approval emails. Two rejections? Workflow auto-reassigns to backup approver because your creative director is on vacation.

Who cares: Media companies producing daily video content with distributed teams.

Setting This Up Without Losing Your Mind

1. Pick your pain point: Start with one workflow - usually the approval step causing the most delays.

2. Connect via Zapier: ApproveThis has pre-built triggers for Cloudinary uploads/tags. No coding, just point-and-click.

3. Test with sneaky logic: Use ApproveThis’ calculated fields to auto-approve low-risk assets (like internal memes) while flagging high-stakes files.

4. Let approvers be lazy: They’ll get email links to approve/reject. No logins. No training. Just decisions.

Pro tip: Set up vacation delegates before your art director takes that month-long meditation retreat.

Teams That Actually Benefit (No Fluff)

Marketing Teams

Kills the "approval amnesia" where stakeholders forget they signed off. Every decision gets logged with asset versions in Cloudinary. Plus, you can finally prove legal approved that edgy billboard image.

Development Teams

Stop building custom approval UIs. ApproveThis handles the logic, Cloudinary handles storage. Your devs handle actual product work.

Compliance Nerds

Auto-route assets based on regulatory tags. Pharma company? Any medical image gets mandatory legal review. Denied requests keep audit trails for regulators.

FAQ for the Skeptical

What if approvers hate new tools?

They approve/reject via email. Zero learning curve. If they can delete spam, they can use this.

How’s this better than Jira/Asana?

ApproveThis doesn’t make you Frankenstein your project management tool into an approval system. Built for decisions first.

What about edge cases?

Got an asset that needs C-suite + legal + PR approval in order? Set up sequential steps with escalation rules. Approval thresholds let you auto-approve small stuff.

Bottom Line

ApproveThis + Cloudinary isn’t magic. It’s duct tape for the approval gaps you’re already suffering through. Less chasing people down, more shipping work that matters.

Get a demo to see how approval workflows should work. Or try it free if you’re ready to stop being an approval secretary.