ApproveThis manages your Cloutly Integration approvals.

When Approval Workflows Meet Review Management

Let’s get real: managing customer reviews while chasing down approvals is like trying to text while juggling chainsaws. You’ll get cut eventually. That’s why combining ApproveThis (your approval automation sidekick) with Cloutly (the review management tool that doesn’t suck) through Zapier isn’t just smart – it’s survival mode for teams tired of playing email tag with stakeholders.

ApproveThis handles the bureaucratic ballet of multi-step approvals. Cloutly wrangles your online reviews. Together? They turn what used to be a 3-ring circus of spreadsheets and CC’d emails into something that actually works. We’re talking real-time review triage, automatic campaign launches, and approval chains that don’t make you want to gouge your eyes out with a letter opener.

Why This Combo Doesn’t Just Look Good on Paper

Most integrations are like those forced corporate team-building exercises – lots of hype, zero results. This one’s different. Here’s why mid-sized companies (50-5,000 employees) are pairing these tools:

For the Approval-Hungry:

ApproveThis brings the muscle: conditional approvals, delegation for vacationing approvers, calculated fields that actually do math so your team doesn’t have to. But here’s the kicker – your approvers don’t need Cloutly licenses. Perfect for agencies handling client reviews or departments that just need occasional access.

For the Review-Obsessed:

Cloutly’s not just another review aggregator. It’s your company’s reputation dashboard – collecting feedback, launching invite campaigns, and keeping your Google/Yelp/Facebook presence from looking like a ghost town. But until now, it’s been missing one thing: guardrails to prevent junior staff from accidentally launching “Review Us!” campaigns to your internal Slack channel.

Together through Zapier? You get automated guardrails. New 1-star review? Route it through approval workflows before your hotheaded sales director fires off a reply that goes viral for all the wrong reasons. Launching a review campaign? Make sure legal actually signed off this time.

Real-World Use Cases That Don’t Require a PhD to Understand

Enough theory. Let’s talk about how actual companies are using this integration without losing their damn minds:

1. The “Oh Crap, We Got a Bad Review” Protocol

How it works: New review hits Cloutly → Auto-creates ApproveThis request → Right people approve/deny response → Approved replies get posted automatically.

Who cares: Hospitality businesses (hotels, restaurants), e-commerce brands, basically anyone whose revenue depends on not looking like idiots online.

Why it’s cool: Combine ApproveThis’ approval thresholds with Cloutly’s sentiment analysis. 4-star review? Maybe auto-approve a template response. 1-star meltdown? Escalate to regional manager + legal automatically.

2. The “Actually Get Reviews Without Begging” System

How it works: Approval happens in ApproveThis (say, for a new customer onboarding) → Triggers Cloutly to add contact to review campaign → Automated invites go out without sales team having to grovel for testimonials.

Who cares: SaaS companies, service providers, anyone tired of their Google profile collecting cobwebs.

Pro move: Use ApproveThis’ calculated fields to segment customers by deal size – automatically route big spenders to different review campaigns than small fries.

Setting This Up Without Losing Your Mind

If you can make toast, you can set this up:

1. Connect both apps to Zapier (ApproveThis setup docs here, Cloutly’s here)
2. Pick your trigger (new review? new approval?)
3. Map the important fields – review text to approval comments, customer info to campaign lists
4. Test with something low-stakes (no, don’t start with your CEO’s LinkedIn review)

Pro tip: Use ApproveThis’ vacation delegation upfront. Nothing kills momentum like an approver being on safari without cell service.

Which Teams Stop Hating Their Jobs

This isn’t just for the “process nerds” – specific teams get specific wins:

Customer Support Teams

Stop playing telephone with angry reviews. Now: 1) See review in Cloutly 2) Draft response 3) Get manager approval in ApproveThis 4) Post – all before the customer finishes their rant on Twitter.

Marketing Departments

Launch review campaigns that don’t require 17 Slack approvals. Set thresholds in ApproveThis – under $1k deals get automated invites, over $1k get personalized video requests. All tracked in Cloutly.

Operations Managers

Finally prove that your approval processes aren’t just bureaucratic BS. Real-time dashboards show how fast teams are responding to reviews, which campaigns are getting traction, and where the bottlenecks really are.

The Part Where We Tell You What to Do Next

If you’re still manually forwarding reviews to your boss’s Gmail account, we can’t be friends. Here’s your move:

For the DIY crowd: Grab an ApproveThis trial, connect your Cloutly account via Zapier, and automate one approval process this week. Start small – maybe approval for responding to 3-star reviews.

For the “I want someone to hold my hand” types: Book a demo. We’ll show how a 500-person HVAC company cut review response time from 48 hours to 90 minutes using these two tools.

Either way – stop letting reviews and approvals control your life. Unless you really enjoy that particular flavor of chaos.

FAQs From People Who Overthink Things

Q: Can external contractors approve stuff without Cloutly access?
A: Yes. That’s the whole point. ApproveThis handles approvals through email – they don’t need to login to Cloutly or anything else.

Q: What if our approval process changes weekly?
A: ApproveThis workflows are drag-and-drop. Changed your mind about who approves restaurant reviews? Update it in 2 minutes. No developer required.

Q: Will this work with our ancient CRM?
A: If it connects to Zapier, yes. If not, maybe time to upgrade from that Windows 95 machine.