ApproveThis manages your Contlo Integration approvals.

Two Tools, One Goal: Faster Decisions & Smarter Marketing

E-commerce moves at light speed – customer data changes hourly, campaigns need instant adjustments, and approval bottlenecks can cost real revenue. This is where ApproveThis and Contlo create something bigger than either tool alone. When connected through Zapier, they turn fragmented processes into a closed-loop system where marketing actions trigger approvals, and approvals fuel better marketing.

Why This Integration Matters

Contlo excels at managing customer profiles and orchestrating omnichannel campaigns, but often hits a wall when human decisions are needed. ApproveThis specializes in structured decision-making but lacks direct access to live customer data. Together via Zapier:

• Marketing teams get audit-proof approval chains for campaigns
• Finance gains control over promotional budgets
• Operations reduces errors in customer onboarding

Key Integration Scenarios for E-Commerce Teams

1. Profile Creation with Built-In Compliance Checks

When Contlo detects a new high-value customer (VIP signup, bulk order, international shipment), Zapier triggers an ApproveThis workflow requiring:

• Fraud risk assessment by finance
• Shipping exception approval by logistics
• Final sign-off from regional manager

Real-world impact: A luxury D2C brand reduced onboarding errors by 62% by adding approval steps between Contlo profile creation and CRM activation.

2. Campaign Budget Escalations

Contlo identifies a high-performing ad channel. Instead of waiting for weekly meetings, Zapier automatically:

1. Creates an ApproveThis request with ROI calculations
2. Routes to CMO if over $5k (using approval thresholds)
3. Updates Contlo's budget allocation upon approval

Why it works: ApproveThis' calculated fields automatically include Contlo's performance metrics in approval requests, removing manual data entry.

3. Subscription Compliance Guardrails

For brands in regulated niches (CBD, alcohol, age-restricted products):

New Contlo subscribers → Zapier → ApproveThis → Legal team review → Contlo campaign activation

Key advantage: Legal approvers only need email access – no Contlo licenses required. Audit trails are automatically stored in ApproveThis.

Technical Setup Made Simple

Connecting the tools takes under 15 minutes:

1. Zapier Base: Create Zapier account (free tier works)
2. Contlo Side: Connect Contlo using OAuth via Zapier's dashboard
3. ApproveThis Link: Add ApproveThis using API key from your dashboard
4. Trigger Setup: Choose Contlo events (new profile, subscriber, etc.)
5. Action Layer: Map data to ApproveThis fields using Zapier's visual editor

Pro tip: Use ApproveThis' vacation delegation feature to ensure Contlo workflows never stall if approvers are out.

Department-Specific Benefits

For Marketing Teams

Contlo's campaign tools gain an approval layer without slowing down launches. Example: When a time-sensitive holiday promo is ready in Contlo, ApproveThis:

• Auto-routes to legal for compliance check
• Escalates to CMO if discount exceeds 30%
• Posts approved assets back to Contlo via Zapier

For Finance & Legal

ApproveThis becomes the control center for Contlo-driven spending:

• Automatic budget threshold enforcement
• Email approvals with one-click rejections
• Real-time audit trails of all Contlo changes

For Customer Support

Combine Contlo's customer data with approval safeguards:

• Approve refunds over $100 before Contlo issues coupons
• Validate VIP tier upgrades against purchase history
• Escalate high-risk account reactivations

Advanced Tactics for Scaling Brands

Dynamic Approval Routing

Use Contlo's customer lifetime value data in ApproveThis logic:

• Top 10% customers: Auto-approve exceptions
• Mid-tier: Route to junior managers
• New accounts: Escalate to fraud team

Omnichannel Campaign Safeguards

Sync ApproveThis decisions across Contlo channels:

• SMS campaign approval → WhatsApp activation
• Email content sign-off → Push notification mirroring
• Budget increase → All channel allocation updates

Why This Beats Manual Processes

Traditional approval methods crumble under e-commerce demands:

• Slack/Email: Requests get buried, zero audit trails
• Spreadsheets: No real-time data, version chaos
• Standalone Tools: No connection to live marketing data

The Zapier integration creates a living system where Contlo's real-time insights drive ApproveThis' structured governance.

Getting Started Guide

First 30-Day Implementation Plan:

1. Week 1: Connect Contlo & ApproveThis via Zapier
2. Week 2: Automate 1 high-impact workflow (e.g., promo approvals)
3. Week 3: Add calculated fields for auto-escalations
4. Week 4: Train teams on approval dashboards

Most brands see ROI within 14 days through reduced campaign delays alone.

The Bottom Line

E-commerce leaders don't choose between speed and control – they engineer both. By connecting Contlo's marketing agility with ApproveThis' governance through Zapier, brands achieve:

• 83% faster campaign launches with built-in compliance
• 47% reduction in operational errors
• 100% audit-ready marketing operations

Ready to transform your workflows? Book a custom demo showing how your specific Contlo use cases can integrate with ApproveThis in under an hour.