ApproveThis manages your CrazyCall Integration approvals.

Two Tools, One Goal: Smarter Workflows

When browser-based calling meets structured approvals, businesses gain an edge. CrazyCall turns your browser into a call center, but missed calls and uncoordinated follow-ups create gaps. ApproveThis closes them by adding accountability to every customer interaction. Together, they automate the bridge between customer outreach and internal decision-making.

For sales teams, this means turning missed opportunities into closed deals faster. For operations leaders, it eliminates bottlenecks in client-facing processes. And for finance? Controlled spending on call-based initiatives without micromanagement.

Where CrazyCall Stops, ApproveThis Starts

CrazyCall tracks calls and imports contacts, but lacks guardrails for team collaboration. A missed project call might sit in a log, forgotten. A sales lead might linger without budget approval for follow-up. This is where ApproveThis adds teeth:

• Approval Thresholds: Auto-approve routine callbacks under $500, escalate high-value leads
• Delegation: Ensure no approval delays when managers travel

Meanwhile, CrazyCall feeds real-time call data into these workflows. A support team’s missed call about a enterprise client’s outage? That’s now an urgent approval request with context attached.

Key Use Cases (With Real Business Impact)

1. Escalate Missed Calls Before Leads Go Cold

The Problem: Marketing agencies running paid ad campaigns often miss client calls when teams are stretched thin. By the time someone checks CrazyCall’s logs, the lead has moved on.

The Fix: Zapier triggers an ApproveThis request the moment CrazyCall logs a missed call in a project. The request includes caller ID, time, and campaign details. Approval isn’t about permission—it’s about assigning ownership.

Example: A digital agency connects their "Google Ads Client" project in CrazyCall. When a missed call comes in, ApproveThis routes it to the client’s account manager with options: “Assign to SDR,” “Schedule callback,” or “Flag as urgent.” The 3-hour response time drops to 22 minutes.

2. Turn Approved Requests into Actionable Contacts

The Problem: Sales teams approve new vendor partnerships, but adding contacts to outreach sequences takes manual work. Deals stall in handoff gaps.

The Fix: When an ApproveThis request for a new vendor partnership gets approved, Zapier auto-creates a CrazyCall contact tagged with the approval details. The sales team sees not just a phone number, but context: “Approved for 15% discount on 7/1” in the contact notes.

Example: A B2B SaaS company approves a request for a custom demo. The prospect is instantly added to CrazyCall with notes: “Approved for extended trial.” Sales development reps know exactly what they can offer before dialing.

3. Sync New Requests to Client Profiles Automatically

The Problem: Account managers handling client requests often duplicate data entry—updating ApproveThis and CrazyCall separately. Errors creep in.

The Fix: Start an approval workflow in ApproveThis for a client’s campaign budget increase, and Zapier instantly creates a CrazyCall contact tagged “Budget Review.” All future calls with this client attach to the same record, showing the approval history.

Example: A healthcare IT provider needs client sign-off on compliance updates. The approval request in ApproveThis auto-generates a CrazyCall contact with deadlines. Every call logs against the request timeline, proving due diligence.

Setup in Minutes, Not Days

Connect ApproveThis and CrazyCall through Zapier in three steps:

1. In Zapier, set CrazyCall’s “New Missed Project Call” as the trigger
2. Choose ApproveThis’s “Create Request” action
3. Map call data (caller ID, project name) to approval fields

For approvals that create contacts, reverse the flow: Trigger off ApproveThis decisions, then push data to CrazyCall. Use Zapier’s built-in filters to avoid duplicate entries—like excluding declined requests.

Who Wins? Every Department

Sales Teams: Close Loops, Not Tickets

Approvals for discounts or custom demos no longer mean switching tabs. CrazyCall contacts update in real-time when deals get greenlit. Plus, approvers (like VPs) can review requests via email without needing a CrazyCall license—critical when working with external partners.

Customer Support: Escalate with Context

Missed calls from high-priority clients auto-trigger approval workflows with SLA details. Level 1 reps can’t bypass protocols, but managers get full context to approve exceptions. Vacation delegation means no backlog when leads are out.

Operations: Audit Trails Built-In

Every CrazyCall contact generated from an approval includes a link back to the ApproveThis request. Auditors see not just who was contacted, but who approved it, when, and why. Calculated fields add another layer—auto-approve callbacks under 2 hours old, escalate older ones.

Why This Combo Becomes Sticky

Most teams use 5-10 tools daily. Adding another app? Tough sell. But since ApproveThis layers onto CrazyCall via Zapier, adoption hurdles vanish. Approvers interact via email; requesters stay in CrazyCall. Yet everything connects.

For remote teams, this is gold. A sales rep in Lisbon triggers a approval, which a manager in Sydney approves via mobile email. The updated contact info appears instantly for a SDR in Austin. All without logins or lag.

Beyond Basics: Advanced Tactics

Use ApproveThis’s calculated fields to auto-score missed calls. For example: Multiply call duration by caller’s company size (from CRM) to prioritize follow-ups. Routes high-value leads to senior reps automatically.

Or set approval thresholds based on CrazyCall data. If a prospect from a $1B+ company calls, auto-escalate to VP Sales. For others, let junior staff handle it.

No More “Check Your Other Inbox”

Approval delays kill deals. With ApproveThis and CrazyCall integrated, teams stop chasing down decision-makers. Finance approves budget increases tied to specific client calls. Sales ops greenlights custom quotes mid-call. And it’s all trackable.

Ready to turn call chaos into process? Start with a free ApproveThis trial, explore the CrazyCall integration, or book a demo to see the combo in action.