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Diginius Insight Integration

ApproveThis manages your Diginius Insight Integration approvals.

April 17, 2025

Integration Category: Business Intelligence

Why Approval Workflows Need Real-Time Insights

Modern businesses face a critical challenge: making fast decisions without sacrificing accuracy. Diginius Insight solves half of this equation by aggregating data from 20+ platforms like Facebook Ads, Amazon Seller Central, and Microsoft Dynamics into actionable insights. But insights alone don't approve budgets, authorize campaigns, or greenlight procurement orders. This is where ApproveThis transforms raw data into governed action.

Through Zapier integration, these platforms create a closed-loop system where:

  • Diginius surfaces opportunities through lead scoring, ROI projections, or inventory alerts
  • ApproveThis routes these insights to the right decision-makers with context

A marketing agency might use this combo to approve influencer campaign budgets based on real-time social media performance data. An e-commerce brand could automate purchase order approvals when Diginius detects trending products. The integration turns analytics into authority.

Lead Management Without the Guesswork

Consider how most teams handle leads today. Sales development reps (SDRs) juggle CRM entries, marketing qualifies leads through disjointed tools, and managers approve discounts via email chains. ApproveThis and Diginius Insight collapse this sprawl into a single workflow.

Use Case: High-Velocity Lead Qualification

For SaaS companies using Pipedrive, the integration works like this:

  1. Diginius analyzes lead source, engagement patterns, and firmographics
  2. When a lead scores above 85% conversion likelihood (via Diginius' AI), Zapier triggers ApproveThis
  3. ApproveThis routes the lead to Sales Ops with:
    - Calculated LTV projection
    - Recommended discount threshold
    - Contract escalation rules

Approvers get everything needed to authorize special offers without digging through CRMs. Since ApproveThis works via email, even external partners like channel managers can approve deals without Pipedrive access.

Use Case: Regulated Industries Compliance

Financial services firms love this combo for lead compliance. When Diginius detects a lead from a restricted region (via IP analysis), ApproveThis automatically routes it to legal teams with:

  • Geo-compliance checklists
  • Documentation requirements
  • Audit trails for FINRA/GDPR

One wealth management firm reduced compliance review time from 72 hours to 45 minutes using this exact flow.

Cross-Functional Benefits

Marketing Teams: Budget Authority Meets ROI

Marketers using Diginius for campaign analytics can set approval thresholds in ApproveThis. Example: If a Facebook Ad ROAS drops below 2.5%, ApproveThis automatically pauses the campaign and notifies directors. No more manual report chasing.

Sales Operations: Deal Desk Automation

ApproveThis' calculated fields let sales ops predefine discount rules. When Diginius identifies a high-intent lead from a strategic account, ApproveThis auto-calculates maximum allowable discounts based on deal size and approval matrices.

Procurement: Smart Purchase Orders

For manufacturers, Diginius monitors raw material prices across Alibaba, Amazon Business, and Thomasnet. When prices hit predefined thresholds, ApproveThis routes POs to approvers with:
- Price history charts
- Supplier reliability scores
- Auto-generated cost-benefit analysis

Technical Setup Made Simple

Connecting ApproveThis and Diginius Insight takes 15 minutes via Zapier:

  1. In Zapier, set Diginius Insight as the trigger app ("New Lead" or "Lead to Pipedrive" events)
  2. Map lead data fields to ApproveThis' custom request form
  3. Configure approval rules (sequential vs. parallel, thresholds, escalation paths)
  4. Test with sample lead data from Diginius

Key pro tip: Use ApproveThis' calculated fields to auto-populate decision criteria. For example, set a field that divides lead engagement score (from Diginius) by account size to prioritize outreach.

No coding required. Zapier's interface handles all connections. Diginius' API passes lead context to ApproveThis, which then enforces your business rules.

Why This Combo Beats Native Approvals

While CRMs like Salesforce have basic approval features, they lack three key elements ApproveThis provides:

1. External Participation: Clients, vendors, or legal counsel can approve requests via email without needing CRM logins. ApproveThis maintains an audit trail separately from your core systems.

2. Conditional Escalation: If a Diginius-identified high-priority lead sits unapproved for 4 hours, ApproveThis can auto-reassign it from a junior rep to a sales director.

3. Multi-Tool Orchestration: ApproveThis doesn't just handle the approval – it can trigger post-approval actions in other tools. Once a lead is approved, Zapier can push it to Pipedrive, generate a DocuSign contract, and alert the account exec in Slack.

Real Results Across Industries

E-Commerce: Faster Inventory Buys

A beauty brand using Diginius to track TikTok virality saw a product trending. Their existing process required 4 email approvals to increase purchase orders. With ApproveThis:

- Diginius detected a 300% traffic spike
- ApproveThis routed the PO request to buyers with sales projections
- Buyers approved via mobile in 11 minutes avg
Result: $217K in additional revenue from capitalizing on the trend.

Professional Services: Client-Safe Approvals

A consulting firm uses Diginius to track project profitability. When margins drop below 15%, ApproveThis notifies partners with:

- Client communication history
- Team utilization rates
- Recommended scope adjustments

Partners approve change orders directly from Outlook, maintaining client confidentiality (no internal system access).

Getting Started

To implement this integration:

  1. Sign up for ApproveThis (14-day trial)
  2. Connect your Diginius Insight account via Zapier
  3. Build your first approval flow in under an hour

For complex use cases like multi-region approvals or compliance-heavy industries, book a custom demo. Our team will architect a workflow matching your governance needs.

The Future of Governed Agility

Businesses that pair real-time analytics (Diginius) with structured approvals (ApproveThis) outpace competitors in two key metrics: decision speed and risk reduction. They're not just reacting to data – they're institutionalizing best-practice responses.

As one retail operations director told us: "Before, our buyers spent 30% of their day chasing approvals. Now, ApproveThis serves them Diginius-powered recommendations. They make better decisions in 1/3 the time."

The integration isn't about replacing human judgment. It's about arming your team with context so they can approve with confidence – whether they're at their desk or approving via iPhone between meetings.

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Integrate with Diginius Insight Integration and get 90 days of ApproveThis for free.

After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.

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Best Approval Workflows for Diginius Insight

Suggested workflows (and their Zapier components) for Diginius Insight

Create approval requests for new leads to pipedrive

When a new lead is added via Diginius Insight's Lead to Pipedrive trigger, this automation creates an approval request in ApproveThis to verify lead quality before further processing. *Note: Ensure lead data mapping is correctly set up in ApproveThis.*

Zapier Components

Diginius Insight Logo

Trigger

Lead to Pipedrive

Triggers when a new lead is added.

Action

Create Request

Creates a new request, probably with input from previous steps.

Create approval requests for new leads

When a new lead is captured using Diginius Insight's Get Lead trigger, this automation sets up an approval request in ApproveThis to streamline lead qualification workflows. *Note: Confirm that all necessary lead details are included for accurate approvals.*

Zapier Components

Diginius Insight Logo

Trigger

Get Lead

Triggers when a new lead is added.

Action

Create Request

Creates a new request, probably with input from previous steps.