ApproveThis manages your Dotdigital Integration approvals.

When Marketing Meets Bureaucracy (And Nobody Dies)

Let’s be real: marketing teams live in the fast lane. Dotdigital helps them send campaigns, track engagement, and personalize customer journeys at scale. But then there’s the other side – getting budgets signed off, compliance reviews, or legal approvals that turn a 5-minute task into a 5-day email chain. That’s where ApproveThis comes in.

Connect the two through Zapier, and you’ve got a system where marketing automation meets approval automation. No more copying data between platforms. No more “Did you see my email?” Slack messages. Just campaigns moving forward because the right people said “yes” at the right time.

Why This Combo Doesn’t Suck

Most approval tools act like a wrench in the engine – they slow things down “for your own good.” ApproveThis + Dotdigital works more like a turbocharger. Here’s why:

1. Campaigns Don’t Wait for Coffee Breaks

Dotdigital’s strength is executing campaigns. ApproveThis’s strength is getting decisions made. Together, they make sure a compliance review doesn’t derail a product launch timeline. Example: A retail company uses Dotdigital surveys to test new product concepts. Every “love it!” response from customers triggers an approval request in ApproveThis to fast-track production. The product team gets real-time feedback, procurement gets notified automatically if materials need ordering – no manual handoffs.

2. No More Approval Black Holes

Marketing teams hate two things: being micromanaged and having campaigns stuck in limbo. With ApproveThis’s real-time tracking, everyone sees where a request is – stuck at legal, waiting for the CMO, etc. If a Dotdigital survey response needs urgent approval (say, a customer complaint), approvers get nudged automatically. Plus, ApproveThis’s vacation delegation means campaigns aren’t held up because someone’s at a conference.

3. External Approvals Without the Headache

Clients or vendors don’t want to log into your Dotdigital account. With ApproveThis, they can approve/deny via email. No extra licenses. No training. Example: An agency uses Dotdigital for client campaign reporting. When results hit certain metrics, ApproveThis automatically pings the client’s VP via email for approval to scale the budget. The VP clicks “Approve” – no login, no meeting.

Use Cases That Don’t Feel Like Corporate Propaganda

Use Case 1: Survey Says…Approve This!

The Zap: New Dotdigital survey response → Create ApproveThis request.

Who Cares: Product teams, customer success, even HR.

Why It’s Cool: Say you’re a SaaS company using Dotdigital NPS surveys. A customer gives a 9/10 score but mentions needing a specific feature. The survey response triggers an approval request to the product team. If two VPs approve, it’s added to the roadmap. No JIRA tickets, no all-hands meeting.

Use Case 2: Approval to Automation, No Humans Needed

The Zap: ApproveThis request approved → Update Dotdigital contact.

Who Cares: Sales ops, membership teams, loyalty programs.

Why It’s Cool: A fitness chain uses Dotdigital for member onboarding. When a trial member approves a premium upgrade via ApproveThis (sent after their 3rd gym visit), Dotdigital automatically moves them to the “VIP” segment. Next day, they get a personalized equipment tutorial email. Zero manual database juggling.

Features You’ll Actually Use

ApproveThis isn’t just about routing forms. These matter when connected to Dotdigital:

Calculated Fields = Less Dumb Approvals

Example: A Dotdigital campaign’s estimated ROI is pulled into an ApproveThis request. If it’s over 15%, it auto-approves. Under 15%? Escalates to the CFO. No more VP review for every $100 spend.

Thresholds for Budgets That Make Sense

Connect Dotdigital’s campaign cost data to ApproveThis thresholds. A $5k email blast auto-approves for the marketing director. A $50k campaign needs the CMO. Finance teams stop getting pinged for coffee money.

Approval Groups That Mirror Your Actual Team

Dotdigital manages the campaign, ApproveThis manages the people. Example: A webinar promo needs approvals from content, demand gen, and legal. Content and legal can review in parallel, demand gen jumps in last. If someone’s OOO, their backup gets notified without you lifting a finger.

Setting This Up Without Calling IT

Zapier does the heavy lifting. Basic flow:

1. Pick Your Trigger: “New Survey Response” in Dotdigital or “Request Approved/Denied” in ApproveThis.
2. Add Filters (Optional): Only escalate survey responses with low scores, or auto-approve high-value deals.
3. Map the Data: Pull survey comments into ApproveThis notes, or send approval decisions back to Dotdigital as custom fields.
4. Test It Live: Zapier’s test mode lets you fake a survey response to see if approvals kick off correctly.

Total setup time? 15 minutes if you’ve used Zapier before. 30 if you’re double-checking everything.

Why Different Teams Will Steal This Setup

Marketing: Get Campaigns Out the Door

No more waiting for legal to review every email variant. Set up ApproveThis thresholds: if open rates are above 20% in Dotdigital, auto-approve similar templates. Below? Escalate for review.

Sales Ops: Keep CRMs From Rotting

When ApproveThis approves a discount request, update Dotdigital contact fields to tag them as “High Discount” – triggering a nurture campaign about premium features.

HR: Yes, Even HR

Use Dotdigital surveys for employee feedback. If 80%+ in a department report burnout, ApproveThis automatically routes a temp hiring request to Finance. Denied? Escalate to the CEO with turnover cost estimates.

The Bottom Line (Because ROI Matters)

ApproveThis + Dotdigital isn’t about flashy features. It’s about eliminating the 3 PM “Why hasn’t this been approved?!” panic. It’s campaigns launching faster because the right person clicked “Approve” between meetings. It’s clients thinking you’re efficient because you didn’t make them log into another portal.

Ready to stop herding approval cats? Get Started with ApproveThis or schedule a demo to see how it plays with Dotdigital. Your Zapier-ready workflows will thank you.