
ApproveThis manages your Econodata Integration approvals.
April 17, 2025
Integration Category: Sales Crm
When Data Meets Decisions
Let's cut through it: Your team's sitting on goldmine data from Econodata - company insights, prospect details, market intelligence. But if getting approvals for how to use that data feels like waiting for a fax machine in 2024, you're leaving money on the table. That's where ApproveThis comes in.
ApproveThis isn't another layer of bureaucracy. It's the bridge between Econodata's insights and actual decisions. Think of it as your bouncer for data-driven actions - only the good stuff gets through, and it happens at the speed your business actually moves.
Why This Combo Doesn't Suck
Econodata tells you what's possible. ApproveThis handles who says yes. Together, they solve three universal company problems:
- No more approval amnesia: That critical prospect data from Econodata? It dies in someone's inbox instead of moving deals forward
- Zero data guesswork: Approvers actually see the Econodata context they need to make fast calls
- External team headaches solved: Clients or partners can approve actions without needing Econodata logins (we'll explain why that matters)
Real World Sh*t That Actually Works
Use Case 1: The Sales Team That Closes Faster
Scenario: Your reps pull fresh company lists from Econodata for a targeted campaign. But legal needs to vet any outreach to publicly traded companies. Old way? Email threads, missed SLAs, reps chasing people in the bathroom.
Fix: Zapier auto-triggers an ApproveThis request the second Econodata flags a public company. Legal gets an email with all context embedded - stock ticker, revenue data, whatever matters. They approve/deny in one click without ever opening Econodata. Approved? CRM record auto-updates. Denied? Sales lead gets alerted why.
Use Case 2: Operations That Doesn't Drop Balls
Scenario: Customer success uses Econodata to flag at-risk accounts based on funding rounds. But escalating to VP-level support requires director approval. Chaos ensues when directors travel.
Fix: Approval thresholds in ApproveThis auto-approve escalations under $50k potential loss. Bigger risks get routed with Econodata's risk score front-and-center. Vacation delegation means no approver = no bottleneck. CSMs actually know where deals stand.
Use Case 3: Finance Teams That Don't Get Surprised
Scenario: Procurement uses Econodata to find new suppliers. But every vendor addition needs three department sign-offs. Finance ends up playing detective each month.
Fix: New Econodata vendor profiles auto-create ApproveThis requests with supplier risk scores. Conditional routing sends high-risk to legal first, others straight to budget owners. All decisions sync back to Econodata for audit trails. Month-end close stops being a horror show.
Why Your Approvers Will Actually Use This
Let's be real - if it's harder than replying to an email, people won't comply. Here's the magic:
Email approvals that don't suck: Approvers get everything they need in their inbox - Econodata snapshots, internal notes, one-click decisions. No logins, no hunting for context.
Delegation that works: Jane in legal is OOO? ApproveThis auto-reassigns her approvals to the deputy she picked. No IT tickets, no broken processes.
Thresholds for the win: Set rules like "Auto-approve Econodata leads under $10k potential" or "Always escalate healthcare companies to compliance". Reduces approval volume by 60%+ for most teams.
Setting This Up Without Losing Your Mind
We've seen teams get this live in under 2 hours. Here's the cheat sheet:
- Map your Econodata triggers: What actions need approval? New companies added? Updated lead scores? Export limits? Pick 2-3 to start.
- Build approval logic in ApproveThis: Use conditional rules like "If Econodata risk score > 75%, require CFO approval". Keep it simple.
- Connect via Zapier: Use the pre-built templates (we've got screenshots) to link Econodata → ApproveThis → your CRM/ERP.
Pro tip: Start with one department (sales usually bites first). Show the time saved, then expand.
Who Actually Benefits?
Mid-market sales teams: Reduce legal approval time for high-value prospects from days to hours. Use Econodata signals to auto-approve low-risk deals.
Procurement departments: Stop being the approval bottleneck. Let requesters pull Econodata vendor stats directly into their approval requests.
Partnerships teams: External collaborators can approve joint initiatives without getting Econodata licenses. Keep control without being control freaks.
The Hidden Perks You'll Pretend You Expected
Beyond faster approvals, clients report:
Fewer data mistakes: Approvers actually review Econodata info when it's embedded in the request vs. hunting through spreadsheets.
Better vendor terms: Auto-approving repeat orders under $X? Suppliers love consistent payers and may offer discounts.
Audit trails that don't lie: Every approval ties back to Econodata snapshots at decision time. Compliance stops breathing down your neck.
Common "Yeah, Buts..." Addressed
"We have custom approval rules" → So? ApproveThis handles multi-stage flows, conditional logic, even calculated fields based on Econodata values. It's more flexible than your spreadsheet abomination.
"Our approvers are technophobes" → They approve via email. If they can open a spam message, they can use this.
"We use other tools too" → Zapier connects ApproveThis to your CRM, ERP, Slack - wherever the post-approval action happens.
How to Not Screw This Up
Don't over-engineer. Start with 2-3 critical approval types tied to Econodata triggers. Train approvers once via a 3-minute Loom video. Expand after quick wins.
Bottom Line
Econodata gives the what. ApproveThis handles the who says yes. Together, they turn your company's data into decisions that don't suck the life out of your team.
Ready to stop being the approval bottleneck? Get Started with ApproveThis or book a 15-minute demo to see the Econodata integration live.
Integrate with Econodata Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Econodata
Suggested workflows (and their Zapier components) for Econodata
Create approval request for new companies
When a new company is sent from Econodata, this automation creates an approval request in ApproveThis to streamline decision making. It ensures new company entries are promptly reviewed by the relevant approvers. *Note: Configure approval rules in ApproveThis as needed.*
Zapier Components

Trigger
Company Sent
Sending a new Company from Econodata.
Action
Create Request
Creates a new request, probably with input from previous steps.
Find companies for new approval requests
When an approval request is initiated in ApproveThis, the automation searches for the corresponding company in Econodata. This integration helps verify company data quickly and maintains efficient data management. *Note: Make sure to map the company identifier between apps.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Find Company
Action used to find a company in Econodata.
Update company after approval decision
After an approval decision is finalized in ApproveThis, this automation updates the corresponding company record in Econodata. It keeps company data current by reflecting approval outcomes in real time. *Note: Verify that company IDs are mapped correctly for updates.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Update Company
Updates a Company in Econodata
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