
ApproveThis manages your Email by Zapier Integration approvals.
April 22, 2025
Integration Category: Email Zapier Tools
When Email Meets Approval Workflows: No More CC Hell
Let's be real - most approval processes look like this: 17 email threads, three missed Slack messages, and that one PDF stuck in "review" purgatory since Q2. This is why companies between 50-5k employees keep hiring "approval babysitters" instead of doing actual work.
ApproveThis fixes this by giving you structured workflows without the corporate jargon. Email by Zapier? It's your anti-CC weapon - turning inbox chaos into triggerable actions. Together? They turn "Hey, can you approve this?" into a process that doesn't make people want to quit.
Why This Combo Doesn't Suck
Most "solutions" either force you into a new app or chain you to Outlook. This integration works how teams actually operate:
For the Email Addicts:
Approvers can say yes/no directly from Gmail without learning new software. External clients don't need ApproveThis logins - just email access they already have.
For the Process Nerds:
Auto-create approval requests from any email hitting your zapiermail.com address. Escalate stuck approvals by triggering reminder emails through Zapier. Track everything without spreadsheet gymnastics.
For the CFOs:
No buying ApproveThis seats for external partners. Conditional approvals mean VPs only get pinged for purchases over $5k. Vacation delegation stops approvals from dying with someone's PTO.
Real Uses That Don't Feel Like Corporate BS
1. Killing the "Did You See My Email?" Follow-Up
The Problem: Marketing agencies sending client content for review via email, then playing inbox detective.
The Fix:
Client forwards feedback to agency@zapiermail.com Zapier creates ApproveThis request Routes to correct designer + PM. Approvers get email links to approve/reject. Denials auto-trigger Slack alerts.
Why it works: Clients don't need training. Designers stay in Figma. Everyone stops hating email.
2. Escaping Purchase Order Purgatory
The Problem: Finance teams getting 200 "URGENT: Approve this PO!" emails daily with no context.
The Fix:
Vendor emails PO to purchases@zapiermail.com ApproveThis auto-creates request with amount check: Under $1k? Auto-approved. Over? Routes to CFO + attaches contract PDF. Approved? Zapier emails vendor + updates NetSuite.
Why accountants love it: Thresholds prevent $50 stapler approvals. Calculated fields auto-add tax. Audit trails happen automatically.
3. HR Onboarding That Doesn't Require Mind Reading
The Problem: New hire equipment requests getting lost between HR, IT, and Facilities.
The Fix:
Manager emails needs@zapiermail.com Creates approval chain: HR checks budget IT provisions laptop Facilities ships gear. Each step triggers status emails. Delays auto-escalate after 48hrs.
The win: No more "Where's my laptop?" calls. Approval groups ensure IT isn't approving ergonomic chairs.
Setting This Up Without Calling IT
If you can forward an email, you can build this:
- Connect ApproveThis and Email by Zapier in Zapier
- Pick a trigger: New inbound email? Approval completed?
- Map email data to ApproveThis fields (takes 2 mins)
- Test with your team's most annoying approval type
Pro tip: Use ApproveThis' calculated fields to auto-add shipping costs to requests or apply discount approvals based on deal size.
Which Teams Stop Hating Their Inbox
Legal & Compliance:
Auto-route contract emails to correct reviewer based on client tier. Approved NDAs auto-save to SharePoint. Denials trigger redline emails.
Field Operations:
Site managers email repair requests ApproveThis routes by cost/urgency Approved? Zapier emails vendors + creates work orders.
Sales Ops:
Deal discounts over 20% get emailed to directors. Approvals auto-update Salesforce. Expiring approvals trigger Slack reminders.
The Cool Features You'll Actually Use
Beyond the basics, these keep teams from mutinying:
Vacation Delegation
Jane's climbing Everest? Set her approvals to auto-forward to Bob. No more "Out of Office" approval freezes.
Approval Thresholds
Under $500? Auto-approve and email receipt. Over $10k? Require CEO + CFO. Budgets stay intact without micromanaging.
Conditional Routing
Marketing emails from agencies go to Creative Director. Invoice emails route to AP. Based on sender/content, not just keywords.
Why This Beats "Just Use Shared Inboxes"
Shared inboxes turn into black holes. ApproveThis adds:
- Deadlines that actually matter (auto-escalation)
- Approval paths that don't require org chart memorization
- Mobile approvals without apps (email links work)
Example: A construction firm reduced equipment approval time from 6 days to 4 hours by routing zapiermail.com requests to field supervisors' phones.
Getting Started Without the Meetings
Pick one process that generates the most "follow-up" emails. Usually:
- Client content approvals
- Vendor purchase requests
- Internal budget sign-offs
Build the Zap in 15 mins. Run it parallel to existing process for a week. Show the team how 43 emails became 3 clicks.
Next step: Register for ApproveThis, connect your Email by Zapier address, and stop CC'ing the entire company.
Integrate with Email by Zapier Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Email by Zapier
Suggested workflows (and their Zapier components) for Email by Zapier
Create approval requests from new inbound emails
Managing approval workflows from inbound emails can be cumbersome. This integration streamlines the process by creating a new request on ApproveThis whenever an email is received at your zapiermail.com address. This ensures nothing falls through the cracks and provides a seamless approval process right from email.
Zapier Components

Trigger
New Inbound Email
Triggers when an email is forwarded to your own custom zapiermail.com address.
Action
Create Request
Creates a new request, probably with input from previous steps.
Notify via email for new approval requests
In fast-paced environments, immediate awareness of new approval requests is crucial. This automation sends an outbound email through Zapier whenever a new request is created in ApproveThis, ensuring all relevant parties are promptly informed and can take timely actions.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Send Outbound Email
Send up to 5 emails per day on Free or Trial Zapier plans, or up to 10 emails per hour on paid Zapier plans from a custom zapiermail.com address.
Create approval requests when emails are read
Tracking when an email is read can trigger further actions. With this automation, whenever a sent email is opened (indicating receipt and attention), a new approval request can be created in ApproveThis, fostering a timely follow-up in decision processes.
Zapier Components

Trigger
New Read Receipt
Triggers when an email that you've enabled read receipts on via our `Send Outbound Email` trigger is opened.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send emails for completed approval requests
Stay informed about the outcomes of approval requests with this automation. As soon as a decision is made in ApproveThis, an outbound email is sent out via Zapier, ensuring that all interested parties are updated on the status of their requests quickly and efficiently.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Send Outbound Email
Send up to 5 emails per day on Free or Trial Zapier plans, or up to 10 emails per hour on paid Zapier plans from a custom zapiermail.com address.
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