
ApproveThis manages your Eventify Integration approvals.
April 22, 2025
Integration Category: Event Management
When Approval Bottlenecks Meet Event Emergencies
Let's be real - event planning is basically herding cats while someone keeps moving the finish line. Between last-minute speaker contracts, VIP ticket requests, and sponsor approvals, your team's stuck playing email tennis instead of actually running events. That's where pairing Eventify's event management with ApproveThis' approval automation turns "I need this signed off yesterday" into "It's already handled."
We're not talking about another clunky integration that requires an engineering degree to set up. This is Zapier-powered automation that connects Eventify's registration data with ApproveThis' approval workflows in 15 minutes flat. No coding, no begging IT for help, just actual adults getting work done.
Why This Combo Doesn't Suck
Most event software makes you choose between flexibility and simplicity. Eventify handles the heavy lifting of registrations and check-ins, while ApproveThis manages the messy human decisions that can't be automated. Together, they cover the full lifecycle:
- No license tax: External vendors or clients can approve requests without needing Eventify logins
- Zero blind spots: Track every approval decision alongside event metrics in real time
Take sponsor contracts - marketing needs legal's sign-off, but legal doesn't care about your Eventify dashboard. With this integration, legal gets email approvals they can OK from their phone, and the contract auto-attaches to the sponsor's Eventify profile. No chasing, no lost files.
Actual Use Cases That Don't Feel Forced
1. VIP Registrations That Don't Embarrass You
Picture this: Your CEO's assistant registers a controversial speaker through Eventify. Instead of that request getting lost in Slack, ApproveThis automatically:
- Routes to comms, legal, and the CEO
- Attaches the speaker's contract and past event video
- Auto-escalates if no one responds by the 48-hour mark
For corporate event teams, this means no more "Who approved THIS?" moments during crisis meetings.
2. Sponsor Deals That Close Faster
When a $50k sponsorship order comes through Eventify, ApproveThis can:
- Auto-approve discounts under 10% using approval thresholds
- Route larger deals to the CMO with payment terms pre-vetted by finance
- Update Eventify sponsor tiers the second contracts get signed
Trade show organizers using this combo report closing sponsorships 22% faster by eliminating back-and-forth emails.
3. Check-In Screwups Avoided
Ever had an attendee show up with an "approved" badge that's not in the system? The integration fixes this by:
- Creating ApproveThis requests for manual attendee verifications
- Only checking people into Eventify after approvals
- Flagging potential duplicate accounts using calculated fields
Conference teams we've worked with caught 14% more fraudulent registrations using this method.
Setting This Up Without Losing Your Mind
If you can make a sandwich, you can connect Eventify and ApproveThis. Here's the TL;DR:
- Grab your Eventify API key (found under Account Settings > Integrations)
- In Zapier, choose your trigger (New Registration, Ticket Purchase, etc.)
- Map key Eventify fields to ApproveThis' custom workflow builder
- Set approval rules (who needs to sign off on what)
- Test with a real registration - we suggest using your most annoying colleague's email first
Pro tip: Use ApproveThis' conditional logic to auto-approve repeat attendees while flagging new registrations from competitor domains.
Who Actually Benefits (Besides Your Sanity)
Marketing Teams
Stop being the mediator between sales and legal. Set up workflows where:
- Event sponsors get approved with correct branding assets
- Promo codes auto-approve under usage limits
- Speaker contracts route through compliance checks
Operations Squads
Venue contracts, catering orders, AV rentals - all tied to specific Eventify budgets with:
- Auto-approvals for preferred vendors
- Escalation paths when quotes exceed estimates
- Real-time budget tracking across all events
Finance Nerds
Because someone needs to adult here:
- Auto-flag registrations from high-risk payment countries
- Require dual approval for refunds over $1k
- Sync approved expenses to your accounting software
But Wait, There's Actual ROI
Beyond just saving time (which, let's be honest, is why we're here), companies using both platforms report:
- 38% faster approval cycles for speaker contracts
- 62% reduction in duplicate data entry between systems
- 12% higher attendee satisfaction from fewer check-in issues
And because ApproveThis doesn't require licenses for approvers, a 500-person company saved $14k/year on software fees alone. Not bad for a setup that takes less time than your daily standup.
Cool Features You'll Actually Use
While we could bore you with every checkbox feature, here's what matters when paired with Eventify:
Approval Thresholds That Do Math For You
Set ticket discounts to auto-approve under 15%, but require CMO sign-off above that. Bonus: thresholds can combine factors like total order value + attendee type.
Email Approvals That Don't Look Like Spam
Approvers get clean, mobile-friendly emails with:
- Key Eventify data (registration date, ticket type)
- One-click approve/reject buttons
- Comments that sync back to Eventify notes
Delegation That Doesn't Cause Chaos
When your event manager takes PTO, approvals automatically reroute to their backup without missing SLAs. Returns to normal when they're back - no manual cleanup needed.
Real Talk: When This Isn't Magic
Look, we're not curing cancer here. If your approval processes are a mess offline, automating them will just create faster chaos. Get your basic workflows sorted first. Also:
- This won't fix toxic approval cultures - if your C-suite ignores requests, no software helps
- Complex multi-event approvals might need custom Zapier filters
- You still need to train people (but we provide pre-made guides they'll actually read)
Next Steps That Don't Waste Your Time
If you've made it this far, you clearly need this. Here's how to proceed without getting stuck in demo purgatory:
- Grab a 14-day trial (no credit card needed)
- Bookmark Eventify's Zapier docs
- Steal our pre-built template for event approvals (seriously, we won't tell)
Or if you're the "talk to a human" type, schedule a 12-minute demo where we'll show you how to set up:
- Speaker contract approvals
- VIP attendee vetting
- Budget guardrails per event
Either way, stop letting approval bottlenecks trash your event ROI. Your future self (and attendees) will thank you.
Integrate with Eventify Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Eventify
Suggested workflows (and their Zapier components) for Eventify
Create approval requests for new event registrations
When a new attendee registers in Eventify, this integration creates an approval request in ApproveThis to validate attendee details before confirming registration. It saves time by ensuring that only approved attendees enter your event. *Note: Configure approval criteria in ApproveThis based on your event policies.*
Zapier Components

Trigger
New Attendee Registration
Triggers when an attendee is registered to the event.
Action
Create Request
Creates a new request, probably with input from previous steps.
Update attendee records for approved requests
After an approval decision is made in ApproveThis, this integration updates attendee records in Eventify to reflect the outcome. It streamlines post-approval processes and maintains accurate event information. *Note: Verify field mappings between ApproveThis and Eventify.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create or Update Attendee
Creates or updates an Attendee.
Create approval requests for new ticket orders
When a ticket is purchased in Eventify, this integration initiates an approval request in ApproveThis to review order details before fulfillment. It helps prevent errors and automates order verification efficiently. *Note: Adjust ticket order thresholds in ApproveThis when needed.*
Zapier Components

Trigger
New Order via Ticket
Triggers when a ticket is ordered in your event.
Action
Create Request
Creates a new request, probably with input from previous steps.
Check in attendees for incoming approval workflows
When a new approval request is received in ApproveThis, this automation checks in the associated attendee in Eventify. It ensures that approval workflows and event operations remain synchronized. *Note: Map approval request data to the attendee check-in process appropriately.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Check-In Attendee
Check in your attendee to the event.
You'll ❤️ these other ApproveThis integrations
-
SeoToaster
Published: April 17, 2025SeoToaster is a great CMS platform for SEO and Ecommerce
-
Envoy for Visitors
Published: April 17, 2025Envoy for Visitors is a fully customizable iPad app that replaces your visitor sign-in book. We provide seamless visitor management, from pre-registration and host notifications, to NDA signing and secure cloud-based data storage.
-
KickoffLabs
Published: April 17, 2025KickoffLabs allows you to create giveaway campaigns in minutes!