ApproveThis manages your Facebook Lead Ads (for Business admins) approvals.

Let's cut through the noise: approvals suck. Especially when you're dealing with hot leads from Facebook ads or trying to keep up with comments on your campaigns. That's why pairing ApproveThis with Facebook Lead Ads via Zapier isn't just convenient – it's a straight-up power move for teams that want to move fast without breaking things.

Why This Combo Works Like a Cheap Suit at a Vegas Wedding

Facebook Lead Ads gets you the prospects. ApproveThis makes sure the right people actually do something with them. Together, they turn your ad spend into actual decisions instead of digital clutter.

No More "Who's Got the Keys?" Moments

Your marketing team shouldn't be playing phone tag with legal to approve a lead gen campaign. Sales shouldn't miss quota because an SDR forgot to check their approval queue. With this integration:

• Approvals happen where the work already happens (email, Slack, carrier pigeon – we don't judge)
• External partners can approve stuff without needing access to your Facebook Ads account
• You'll actually know why requests get denied (no more psychic mind-reading required)

Real-World Uses That Don't Require a PhD to Understand

1. Stop Letting Hot Leads Go Cold

The Problem: Your Facebook ads are crushing it, but leads pile up waiting for sales manager approval. By the time someone looks, the prospect's already bought from your competitor.

The Fix: Auto-create approval requests in ApproveThis for every new lead. Set thresholds so small deals auto-approve while big ones get fast-tracked to execs. Sales teams in industries like SaaS or financial services use this to cut lead response time from days to minutes.

2. Turn Ad Comments Into Actual Dollars

The Problem: Someone comments "How much for 500 units?" on your ad. It gets buried under "LOL this sucks" comments. Three weeks later, you find it and they've moved on.

The Fix: Trigger approval requests for specific comment types. E-commerce companies route bulk order inquiries straight to sales directors. Agencies use this to escalate client feedback without constant platform switching.

3. Launch Ads Faster Than Your Intern Can Make Coffee

The Problem: Legal takes 2 weeks to approve campaign copy. By then, your trending hashtag is dead and the product manager quit.

The Fix: When ApproveThis gives the green light, Zapier auto-creates the Facebook Lead Ad. We've seen media companies use this to launch time-sensitive political ads within hours of news breaking.

Setup That Won't Make You Want to Throw Your Laptop

1. Grab a Zapier account if you don't have one (free tier works)
2. Connect Facebook Lead Ads and ApproveThis
3. Pick your trigger ("New Lead" works best for starters)
4. Map the important fields (lead info → approval request)
5. Test with a $5 ad spend before going all-in

Teams That Look Like Heroes Using This

Marketing: From Cost Center to Revenue Driver

Prove your ad spend actually matters by connecting leads directly to closed deals. Use ApproveThis' calculated fields to automatically flag high-value prospects needing executive attention.

Sales: Stop Chasing Paperwork

Field reps love getting SMS approvals while onsite with clients. Managers dig the audit trails when reviewing quarter-end numbers. Everyone wins except the toner cartridge industry.

Operations: The Silent Killers

Set up approval chains where legal only sees contracts over $50k. Automatically reassign approvals when people take PTO (no more "Out of Office" reply chains). Become the office wizard who magically fixes processes.

Why This Isn't Just Another "Integration"

Most tools slap two platforms together and call it a day. We actually thought about how approvals really work:

• Approvers get email links that work even if your VPN's down
• Customizable escalation paths prevent $100k deals from sitting in someone's spam folder
• Real-time dashboards show which campaigns actually convert post-approval

The Part Where We Tell You What to Do Next

If you're still manually approving leads or ad copy:
a) Stop hate-crying in the office bathroom
b) Get an ApproveThis trial
c) Connect it to Facebook Lead Ads in 15 minutes flat

Or if you're the skeptical type (we get it), book a demo and we'll show exactly how a construction company used this to cut equipment purchase approvals from 3 weeks to 2 days. No pressure, no sales poetry – just results.

FAQs For People Who Skip to the End

Q: Do approvers need Facebook access?
A: Hell no. They approve via email or ApproveThis' portal. Keep your ad accounts locked down tight.

Q: What if our approval process changes weekly?
A: Modify workflows in ApproveThis without touching your Zaps. Add parallel approvals for compliance teams or swap approvers based on lead location.

Q: Can we approve TikTok/Google Ads this way too?
A: Obviously. But that's a conversation for after you try this combo first.