ApproveThis manages your Fera Integration approvals.

When "Just Approve It" Isn't a Strategy

Let's be real: approvals are where productivity goes to die. Marketing's waiting on legal to greenlight a customer review. Customer support needs three managers to okay a refund. Your best product photo? Stuck in someone's inbox. This isn't just annoying - it costs real money. Late approvals mean missed deadlines, frustrated customers, and teams stuck playing email tag instead of doing actual work.

Why This Combo Actually Works

Fera (fera.ai) makes customer reviews and user-generated content manageable. ApproveThis makes decisions happen faster. Together through Zapier, they fix the "we're waiting on..." black hole. Here's the breakdown:

Fera Does Its Thing:

Collects reviews, customer photos/videos, and other social proof. Great for credibility, terrible if that content sits unpublished for days because someone forgot to click 'approve'.

ApproveThis Does the Heavy Lifting:

Takes those Fera submissions and routes them to the right people - with rules. Think: "All refund-related reviews need CS lead + finance approval" or "Product photos over $500 value require legal sign-off." No more forwarding emails or guessing who's responsible.

No More "Who's Handling This?" Moments

Here's where most teams get stuck: You want customer content live fast, but can't risk publishing something problematic. The old way? CC'ing six people and hoping someone replies. The fix:

Example 1: A Shopify store gets 50 customer product photos weekly. Their marketing team needs to approve images, but the legal team must verify trademarks. Without automation: 50 separate email threads. With the integration: Fera triggers an ApproveThis workflow where marketing approves visuals first, then legal checks for compliance - all in one place.

Example 2: A SaaS company uses Fera reviews for case studies. Their process requires social proof to be verified by both customer success and PR teams. Before automation? Reviews got lost between departments. Now? Two-click approvals with automatic handoffs between teams.

Specific Ways This Saves Your Skin

1. Media Approvals That Don't Require a PhD in Email Tetris

When Fera detects new customer photos/videos, ApproveThis can:

• Route high-value submissions (like influencer content) through legal first
• Auto-approve verified customer photos under $100 value
• Notify merchandising teams when product images are cleared

Real Impact: A home decor brand reduced time-to-publish user content from 5 days to 12 hours by setting approval thresholds. Products with approved customer photos saw 23% higher conversion rates.

2. Review Moderation That Doesn't Require Babysitting

New Fera reviews can trigger approval chains like:

• Escalate negative reviews to senior support staff
• Require manager approval before publishing 5-star testimonials
• Auto-reject reviews with profanity using calculated fields

Real Impact: An outdoor gear company prevented three potentially libelous reviews from going live by requiring legal approval on all 1-2 star reviews. Their risk team sleeps better now.

Why This Works For Teams Who Hate Meetings

Marketing: Get customer content live faster without chasing down approvers. Set rules so only controversial items need human eyes.

Customer Support: Route refund-related reviews to finance automatically. No more awkward "Can you approve this?" Slack messages.

E-Commerce: Auto-publish approved product photos during peak traffic hours. Because timing matters.

Legal/Compliance: Only get pinged for high-risk items. No more sifting through hundreds of benign submissions.

The Killer Feature Nobody Talks About

ApproveThis approvers don't need Fera logins. Huge when working with agencies, clients, or external partners. Example: A cosmetics brand lets their external PR firm approve influencer content in ApproveThis without giving them full Fera access. Less security risk, fewer software licenses to buy.

Setting This Up Without Losing Your Mind

If you can order delivery through an app, you can handle this:

1. Connect Fera + ApproveThis via Zapier (15 minutes tops)
2. Set triggers: "When new media/review in Fera"
3. Map key data: Attach Fera content URLs, customer info, etc.
4. Define approval rules: Who needs to sign off? What auto-approves?

Pro Tip: Start with one workflow (like photo approvals). Once that's smooth, add review moderation. Nobody wins by boiling the ocean.

What You’re Not Buying Here

This isn't some "AI-powered magic bullet." It's straightforward automation for a specific problem: approvals that move at the speed of email. You're not replacing human judgment - just making it happen faster.

When To Stay Old School

Don't automate:

- Sensitive PR crises (handle those manually)
- High-value contract reviews (still need eyes)
- First-time vendor approvals (keep humans in the loop)

Bottom Line

If your team spends more than 30 minutes daily chasing approvals for Fera content, this integration pays for itself in under a quarter. It's not sexy, but neither are missed deadlines because someone forgot to reply-all.

ApproveThis + Fera won't make approval fun (we’re not miracle workers). But it turns “Where are we on this?” into “It’s handled.” And that’s enough.

Next Step: Register for ApproveThis and connect your Fera account in under an hour. Or book a 15-minute demo to see how approval thresholds could cut your process time by half.