ApproveThis manages your Frontrow Integration approvals.

Two Tools, One Goal: Faster Decisions, Better Outcomes

Approval bottlenecks and inconsistent review processes cost businesses time, money, and customer trust. Frontrow simplifies generating customer reviews, while ApproveThis removes friction from internal decision-making. Together—connected via Zapier—they create a closed-loop system where approvals trigger actions and customer feedback aligns with business priorities. This isn’t just automation; it’s strategic alignment for teams that handle high-stakes requests or manage brand reputation.

Why This Integration Matters for Growing Businesses

Small to mid-sized businesses juggle limited resources while competing with larger players. Frontrow helps them generate social proof through reviews. ApproveThis ensures decisions about pricing, promotions, or public responses happen quickly. When connected, these tools let businesses:

• Prevent delays in publishing time-sensitive reviews (e.g., responding to negative feedback)
• Enforce compliance by routing review requests through legal or leadership teams

Example: A restaurant chain uses Frontrow to collect reviews after catering events. ApproveThis automatically routes 4-star or lower reviews to managers for immediate response—escalating critical issues while positive reviews post instantly.

Core Use Cases: Where Precision Meets Automation

Use Case 1: Controlled Review Publishing

The Problem: Marketing teams need to publish positive reviews quickly but require leadership sign-off on negative or ambiguous feedback. Manual email chains cause delays.

The Fix: Frontrow triggers an ApproveThis workflow for any review below a 4-star rating. Legal and marketing teams review the response via ApproveThis’ email-based approvals, then Frontrow automatically posts the approved reply.

Who Benefits: Multi-location retailers, service providers with strict compliance needs (healthcare, finance).

Use Case 2: Campaign-Driven Review Requests

The Problem: Sales teams launch promotions requiring customer testimonials, but lack a system to get executive buy-in on which clients to approach.

The Fix: ApproveThis initiates a request for sales to submit target clients. Once approved, Frontrow automatically sends review requests to those customers with pre-approved messaging.

Who Benefits: B2B SaaS companies, agencies managing client case studies.

Setup Guide: Connect Frontrow & ApproveThis in 15 Minutes

Step 1: Create a Zapier account (if new) or log in.

Step 2: Choose “Frontrow” as the trigger app. Select the “New Review Request” event.

Step 3: Connect ApproveThis as the action app. Use the “Create Request” action, mapping Frontrow’s review data (customer name, rating) to ApproveThis’ fields.

Pro Tip: Use ApproveThis’ calculated fields to auto-flag reviews needing human review. Example: If Frontrow sends a 3-star rating, ApproveThis can trigger a “Legal Review Required” workflow.

Team-Specific Wins: Who Gets What?

Marketing Teams

Eliminate guesswork in review responses. ApproveThis’ approval thresholds let you auto-publish 5-star reviews while holding others for compliance checks. Real-time tracking in ApproveThis shows which responses are pending—no more spreadsheet chaos.

Operations Leaders

Reduce risk with sequential approvals. Example: A negative hotel review first goes to the property manager, then to corporate PR if unresolved. ApproveThis handles handoffs automatically, even reassigning tasks if someone’s OOO (vacation delegation).

Customer Support

Turn angry reviews into loyalty opportunities. Connect Frontrow review alerts to ApproveThis workflows that require: 1) Support agent’s proposed solution 2) Manager approval for compensation offers. Resolve issues faster without overpromising.

Critical Features You’ll Actually Use

Email Approvals: External partners (like PR agencies) can approve review responses without needing a Frontrow login. They reply directly to ApproveThis’ email notifications—actions sync back to Frontrow automatically.

Approval Groups: Route sensitive requests (e.g., medical practice reviews) to multiple stakeholders. Require unanimous consensus or first-responder decisions based on urgency.

Real Scenarios, Real Results

E-commerce Brand Example

A DTC skincare company uses Frontrow to request product reviews. ApproveThis automatically:

• Flags reviews mentioning “allergic reaction” for medical team review
• Approves 5-star reviews with specific keywords (e.g., “hydrating”) for immediate social media sharing

Outcome: 20% faster response to product issues, 15% increase in user-generated social content.

B2B Service Provider Example

A cloud IT provider needs case study approvals from enterprise clients. ApproveThis:

- Routes draft case studies (submitted via Frontrow) to both the client and internal legal teams

- Uses conditional logic to escalate if either party doesn’t respond within 72 hours

Outcome: Reduced approval cycles from 14 days to 5, with full audit trails.

Why This Combo Beats Manual Processes

Approval workflows often fail because:

1. Requests get buried in email
2. No visibility into who’s responsible for next steps
3. External partners can’t access internal tools

ApproveThis solves this with a centralized dashboard showing every Frontrow-triggered request. Approvers don’t need Frontrow logins—they interact via email or ApproveThis’ portal. For businesses, this means:

- Clients can approve draft reviews without being added to your CRM
- Contractors submit review requests via Frontrow, but approvals follow your internal hierarchy

Getting Started: Next Steps

1. Register for ApproveThis (free trial available)
2. Explore Frontrow’s review templates
3. Build your first Zap in under 20 minutes using pre-built templates

Final Take: Control Meets Flexibility

Linking ApproveThis and Frontrow via Zapier isn’t about replacing human judgment—it’s about eliminating busywork so teams focus on high-impact decisions. Whether you’re managing a crisis or curating testimonials, this integration ensures the right people act at the right time, with all necessary context.

Ready to move faster? Schedule a demo to see how ApproveThis adapts to your Frontrow workflows.