ApproveThis manages your Funnel Shark Integration approvals.

Why This Integration Matters

Funnel Shark helps marketing teams build landing pages and track customer journeys, while ApproveThis turns decisions into automated workflows. When connected through Zapier, these platforms create a closed-loop system where customer actions trigger approval processes – without manual data entry or communication gaps.

Marketing teams gain three concrete advantages:

• Speed: Approve purchase exceptions or campaign changes while leads are still hot
• Compliance: Document every decision tied to funnel performance data
• Collaboration: Involve finance or legal teams in marketing decisions without license headaches

Real-World Use Cases

1. Client-Specific Campaign Adjustments

Marketing agencies using Funnel Shark can automatically route landing page change requests for client approval. When a team member updates a client's lead capture form, ApproveThis:

• Creates an approval task with before/after screenshots
• Routes it to both internal QA and external clients
• Logs decisions alongside the original Funnel Shark activity

Example: A healthcare marketing firm reduced client revision cycles from 72 hours to 9 hours using this integration.

2. Failed Purchase Recovery

E-commerce teams can automate discount approval workflows when Funnel Shark detects abandoned carts. The integration:

• Triggers approval requests with customer lifetime value data
• Routes to managers based on discount percentage thresholds
• Auto-sends approved recovery offers through existing CRMs

Example: An outdoor gear retailer recovered 23% of failed purchases by approving targeted discounts within 1 hour of abandonment.

3. High-Value Lead Escalation

When Funnel Shark identifies enterprise-level leads through form submissions or engagement scoring, ApproveThis can:

• Route approval for custom demo environments
• Secure legal sign-off on non-standard contracts
• Track SLA compliance for sales response times

Example: A SaaS company reduced enterprise deal cycle time by 40% by automating legal reviews during lead intake.

Technical Setup Guide

Connecting the platforms takes 15 minutes through Zapier:

1. Create Zapier account (if new to automation)
2. Choose Funnel Shark trigger (new contact/purchase activity)
3. Map key data points to ApproveThis request fields
4. Set approval rules and escalation paths
5. Test with live Funnel Shark data

Critical configuration tip: Use ApproveThis' calculated fields to auto-approve requests under $500 while flagging larger amounts for manual review.

Team-Specific Benefits

Marketing Operations

Eliminate spreadsheet-based approval tracking. Campaign managers get real-time visibility into which funnel changes are pending legal review or budget approval.

Sales Leadership

Auto-approve discount tiers based on deal size stored in Funnel Shark, with override capabilities for strategic accounts.

Finance Teams

Maintain budget control without needing Funnel Shark access. Receive email approvals for major spends tied to specific campaigns.

Unique Capabilities Enabled

This integration unlocks features neither platform offers alone:

• Time-Based Escalation: Auto-approve requests if no response within 24 hours
• Cross-Platform Audits: Trace every approved change back to original funnel metrics
• Client-Safe Collaboration: External partners approve requests via email without software access

Common Implementation Mistakes

Avoid these pitfalls when setting up:

• Over-Approval: Don't require sign-offs for low-impact changes - use approval thresholds
• Data Silos: Always map Funnel Shark UTM parameters to approval requests
• Permission Overload: Use role-based access to prevent approval chain bloat

When to Consider Custom Development

While Zapier handles most use cases, enterprises might need:

• Bulk approval of multiple funnel changes
• Direct API connections for real-time auditing
• Custom webhooks for legacy system integration

Getting Started

Ready to automate your funnel approvals?

Create your ApproveThis account and connect it to Funnel Shark in under an hour. For complex use cases, schedule a custom demo showing how approval automation can accelerate your marketing ops.