ApproveThis manages your Hippo Video Integration approvals.

Let’s cut to the chase: approvals suck. Not the actual decision-making part – that’s your job. It’s the chasing people down over Slack, the "I thought YOU were handling this" emails, and the 47th follow-up on a video campaign that’s already missed its launch window. That’s where ApproveThis and Hippo Video come in – like peanut butter and jelly, but for getting shit done.

Why This Combo Works (Besides Saving Your Inbox)

ApproveThis isn’t just another "click approve" tool. It’s built for companies where decisions get stuck between departments, external partners, or that one exec who’s always on safari. Hippo Video? It’s how modern teams actually get people to watch their content instead of hitting delete. Together, they fix two big problems:

Problem 1: Video moves fast. Approvals move slow.
Fix: Auto-create approval requests the second a video gets views or leads, so you’re not manually herding cats.

Problem 2: Your CRM doesn’t care about your approval process.
Fix: Connect video engagement data directly to approval workflows, so sales knows exactly when to swoop in.

Real Uses for Real Teams (No Fluff)

For Marketing: Stop Guessing What Content Works

Your team just blasted out 10 personalized video campaigns. Hippo Video tracks views, but now you need human judgment: Which ones get budget for Season 2?

Here’s the magic: Set up a Zapier automation so every time a video hits 500 views, ApproveThis pings your CMO and CFO with viewer stats and a one-click approve/deny. No spreadsheets, no status meetings. Just decisions that happen while the data’s still fresh.

For Sales: Turn "Maybe" into "Hell Yes" Faster

When a prospect watches your pricing video 3 times, that’s a signal. But your AE shouldn’t have to beg their manager for discount approval via 12 forwarded emails.

Solution: Auto-create an approval request in ApproveThis with the prospect’s engagement data. Sales leads get all context in one place, hit approve, and the AE sends a personalized follow-up video through Hippo – all before the prospect forgets your name.

For Customer Success: Fix Emergencies Without the Panic

Imagine a client watches your "advanced troubleshooting" video 10 times in an hour. That’s either dedication or a five-alarm fire. Your CS team needs to escalate, but legal requires manager approval for on-site support.

With our integration: The Hippo Video alert triggers an ApproveThis workflow. Legal gets the video watch data + support plan, approves via email, and the client gets a custom "we’re on it" video – all in under an hour.

How to Set This Up Without Losing a Day

We’ll skip the tech jargon. Here’s what matters:

1. Connect via Zapier: Zapier handles the heavy lifting. You’re just flipping switches between ApproveThis and Hippo Video.
2. Pick Your Triggers: Video watched? Lead generated? Approval denied? Start with one event that’s currently causing delays.
3. Map Data Once: Tell Zapier which Hippo Video info (like viewer email or watch time) to dump into ApproveThis. Yes, it’s drag-and-drop.

Pro Tip: Use ApproveThis’ approval thresholds so small requests (under $500?) auto-approve. Save human brainpower for the big stuff.

The Nerd Stuff You’ll Actually Care About

ApproveThis isn’t just piping data around. These features make the integration actually useful:

• Email approvals: External clients approve via email without needing a Hippo login. Goodbye, "I can’t access the portal" excuses.
• Vacation Delegation: Approver OOO? Requests auto-reroute. No more holding up video launches because Dave’s on a cruise.
• Calculated Fields: Automatically flag videos with >15% drop-off rate for mandatory legal review. Because compliance shouldn’t rely on someone’s gut feeling.

Who Wins Besides You?

Finance Teams: Get video campaign budgets approved before the creative team spends it anyway.
Sales Ops: Stop being the middleman between AEs and managers begging for deal approvals.
HR: Training videos actually get reviewed before launch, so no more "wait, we can’t say that!" moments.

Common Questions (From Real Skeptics)

"Can’t we just use Hippo’s built-in analytics?"
Sure, if you enjoy data without context. ApproveThis adds who needs to decide what, by when – and actually gets them to decide.

"What if our approvers hate new tools?"
They approve via email. If they can reply to a lunch invite, they can handle this.

"How long until this breaks?"
Zapier’s been around since 2011. ApproveThis handles approvals for banks. You’re in safer hands than your current PDF-email-PowerPoint mess.

Why This Isn’t Just Another Integration

Most app combos just move data. This one moves decisions. When you connect Hippo Video’s "what’s happening" to ApproveThis’ "who needs to act," you get campaigns that launch faster, deals that close sooner, and clients who don’t hate you.

Ready to Stop Being a Human Routing Bot?

You’ve got two options:
1. Keep screenshoting Hippo analytics into Slack threads and hoping someone responds.
2. Try ApproveThis free for 14 days and actually control the chaos.

We’re biased, but option 2 hurts less. Get started or schedule a demo if you like seeing the magic first.