ApproveThis manages your Iconosquare Integration approvals.

When Social Media Managers Meet Approval Automation

Let’s cut through the noise: social media teams are drowning in content reviews, legal sign-offs, and last-minute client changes. Iconosquare handles the analytics and scheduling like a champ, but when it comes to getting actual humans to make decisions? That’s where the wheels fall off. Enter ApproveThis – the missing link that turns "waiting for approval" from a multi-day email chain into a two-click process.

We’re not talking about another layer of bureaucracy. This integration through Zapier acts like a bridge between the content your team creates in Iconosquare and the people who need to greenlight it. Marketing directors, legal teams, external clients – they all get to vote without needing a PhD in social media tools.

The Nuts and Bolts of How This Works

Iconosquare tracks performance and manages your social calendar. ApproveThis handles the human part – decisions, accountability, making sure Karen from legal doesn’t ghost your campaign launch. Connect them via Zapier, and you’ve got three main triggers that actually matter:

1. The Pre-Approval Shuffle

When a post hits "waiting for approval" status in Iconosquare, ApproveThis automatically routes it to the right people. Not just any people – the specific stakeholders who need to see it. Think:

• E-commerce brands getting buyer approval for product launch posts
• Healthcare orgs requiring compliance team sign-off

Bonus: ApproveThis approvers don’t need Iconosquare logins. Huge for agencies working with clients who can’t be bothered to learn another platform.

2. The "Why Did This Fail?" Fire Drill

When a post fails to publish (thanks, Instagram API), ApproveThis doesn’t just send a sad email. It creates an approval task with context: error details, scheduled time, which team member choked. Now your social lead can reassign, fix, and re-approve without the 20-message Slack thread.

3. The Double-Check Before Launch

Even "approved" posts in Iconosquare can get a second look. Automatically send finalized posts to department heads for final verification. Retailers use this to confirm sale prices match the posts going live. No more "The website says 20% off but the Instagram post says 25%" disasters.

Real Teams Actually Using This Combo

Scenario 1: The Franchise Model

Take a 200-location fast casual chain. HQ creates posts in Iconosquare, but each franchise owner needs to approve local promotions. Before? Email attachments with “APPROVE THIS” subject lines. Now? ApproveThis sends direct approval links with the post creative and caption. Owners click yes/no from their phone. HQ sees real-time approval status without playing telephone tag.

Scenario 2: The Regulated Industry Play

A financial services firm uses Iconosquare for LinkedIn thought leadership. Every post needs compliance review. ApproveThis automatically adds a second approval layer with legal, using conditional logic: posts with certain keywords (“investment”, “return”) get escalated, others auto-approve. Compliance gets audit trails; social team avoids accidental violations.

Scenario 3: The Agency Time Saver

Digital agencies love this setup: client content scheduled in Iconosquare gets ApproveThis links sent to client Slack channels. No more “Can you resend that post for review?”. Clients approve directly, comments are tracked, and agencies bill for actual work instead of playing middleman.

Features You’ll Actually Use (No Fluff)

We know you’re not here for the buzzword bingo. Here’s what matters when connecting these tools:

Approval Thresholds That Don’t Suck

Set rules like “Posts under $500 promo value auto-approve” or “Any TikTok with hashtag #finance needs legal review”. Saves 40% of manual approvals for most teams.

Vacation Coverage That Works

Social media never sleeps. When your brand manager is OOO, ApproveThis automatically reroutes approvals to their deputy. No more “Waiting on Jane’s reply” hold-ups.

Calculated Fields for ROI Nerds

Auto-calculate potential reach vs. approval risk scores. Posts with 100k+ estimated impressions get executive review; small updates go straight to junior staff.

Setting This Up Without Losing Your Mind

If you can send a Slack message, you can build this integration. Here’s the TLDR:

1. Create Zap in Zapier (Iconosquare trigger → ApproveThis action)
2. Pick your trigger: post pending, failed, or approved
3. Map Iconosquare post details to ApproveThis fields
4. Set approval rules (who, thresholds, deadlines)
5. Test with a draft post

Pro tip: Use ApproveThis’s email approvals so stakeholders don’t even need to login. Just click “Approve” in their Gmail. Even your least tech-savvy client can handle that.

Why This Isn’t Just Another Integration

Other tools make you choose between flexibility and simplicity. This combo gives both:

• For marketers: Stop babysitting approval statuses
• For ops teams: Audit trails for compliance
• For execs: Only get pinged for high-impact decisions

It’s about removing the human bottlenecks without losing human oversight. You’re still in control – you’re just not manually herding cats anymore.

Cool, But Does It Actually Work?

Let’s get concrete. A mid-sized retailer using this setup:

- Reduced approval time for Instagram posts from 3 days to 4 hours
- Cut missed publication deadlines by 70%
- Eliminated 12 hours/week of approval status update meetings

Another example: A SaaS company handling global social posts now routes regional approvals to local managers automatically. No more 2 AM Slack pings for timezone-crossed approvals.

Getting Started (Without the Sales Pitch)

If you’re using Iconosquare, you already get the social media struggle. Adding ApproveThis isn’t about more software – it’s about fixing the approval black hole that’s slowing you down.

Try this:
1. Grab an ApproveThis trial
2. Connect to Iconosquare via Zapier (15-minute setup)
3. Automate one approval process (start with post failures or client reviews)

Worst case? You save 5 hours next week. Best case? You finally hit publish on time.

Bottom Line

Social media moves fast. Your approval process shouldn’t be the reason you’re late to the party. Iconosquare + ApproveThis via Zapier is like giving your team a bureaucracy-free approval lane. Less waiting, more posting, zero murderous rage when someone forgets to cc the client.

Get Started with ApproveThis or schedule a 10-minute demo to see real-world examples from your industry.