
ApproveThis manages your Ingram Micro Cloud Marketplace Integration approvals.
April 17, 2025
Integration Category: Commerce
When Cloud Sales Meet Approval Reality
Let's be real - selling cloud solutions through Ingram Micro Cloud Marketplace shouldn't feel like herding cats through a spreadsheet. You've got orders flying in, subscriptions stacking up, and customer accounts needing setup yesterday. Meanwhile, your approval processes are stuck in email threads that make the "reply all" apocalypse look organized.
This is where ApproveThis comes in like a bouncer at a SaaS party. We don't just manage approvals - we weaponize them. When connected through Zapier to Ingram Micro's platform, you're not just automating workflows. You're creating a direct pipeline between your cloud sales engine and the people who need to greenlight decisions.
Why This Combo Hits Different
Most approval tools treat your Ingram Micro operations like any other system. We don't. Here's what happens when you connect the dots:
- Zero-license approvals: External partners can approve orders without needing full Ingram Micro access
- Money guardrails: Auto-approve small subscriptions, escalate $50k deals to the CFO
Take CloudWave Solutions (fake name, real problem). This MSP was losing 12 hours weekly chasing approvals for Azure reservations. After connecting ApproveThis via Zapier? They cut approval cycles from 3 days to 4 hours. Not because they worked faster - because the system stopped letting things get lost.
Three Ways This Duo Actually Works
1. Order Approvals That Don't Kill Deals
New Ingram order → Auto-approved if under $5k → CFO review if over → Approved order pushed back to Ingram. All before sales reps finish their coffee.
Who this saves: IT resellers dealing with 50+ weekly orders. Set approval thresholds so your junior staff handles routine buys while big deals get proper scrutiny.
2. Customer Onboarding That Doesn't Suck
New approval request in ApproveThis → Auto-create Ingram customer account → Notify sales team → Update CRM. No more "Did we create their portal access?" emails.
Pro move: Add ApproveThis' calculated fields to auto-approve basic accounts while flagging complex setups for manual review. Your operations team will send you cookies.
3. Subscription Guardrails
New Ingram subscription → Check against budget caps → Auto-approve/flag → Sync status back to Ingram. Finance teams get visibility without micromanaging every $20/month SaaS tool.
Real math: If you process 200 subscriptions monthly at 15 minutes each, that's 50 hours saved. Enough time to actually use some of those SaaS tools you're approving.
Setup That Doesn't Need an IT Degree
Connect ApproveThis to Ingram Micro Cloud Marketplace through Zapier in three steps:
- Create triggers for key Ingram events (new orders, subscriptions)
- Map critical data points to ApproveThis fields
- Set approval rules once - then forget about it
Pro tip: Use ApproveThis' vacation delegation from day one. Because nothing kills momentum like waiting for someone's OOO reply to approve a time-sensitive deal.
Who Actually Benefits Here?
Sales Teams
Stop playing approval secretary. When new Ingram orders auto-trigger approval requests with all necessary details, your reps can focus on selling instead of chasing down managers for signatures.
Finance Departments
Budget enforcement that doesn't require playing cop. Approval thresholds automatically flag overspend while calculated fields verify PO numbers or cost centers before approvals even route.
Operations Managers
Real-time dashboards showing exactly where every Ingram-related request sits. No more "I approved that yesterday!" lies - just cold, hard status updates with timestamps.
The Unspoken Advantage: Client Experience
Here's what nobody talks about - external approvals that don't look janky. When partners need to approve Ingram orders through ApproveThis:
- No guest logins to your Ingram portal
- No confusing permission settings
- Just a clean email approval that maintains your brand's professionalism
We worked with a cybersecurity reseller who reduced client approval time from 72 hours to 9 minutes. Not because clients worked faster - because they stopped fighting the approval process.
Common Objections (And Why They're Wrong)
"We already have an approval process"
Cool. Does it automatically escalate requests when approvers ignore them? Does it integrate with Ingram's API without custom dev work? Does it let external partners approve without training? Thought so.
"Zapier integrations are complicated"
Said no one who's actually used Zapier. We're talking about connecting triggers and actions - not building a Mars rover. Most teams set this up in under 45 minutes.
Where This Gets Interesting
The real magic happens when you layer ApproveThis features onto Ingram workflows:
Scenario: A $120k Azure deal comes through Ingram. ApproveThis automatically:
- Checks against quarterly cloud budget
- Routes to CTO + CFO + client (external approver)
- Updates Ingram order status once fully approved
- Logs everything in your audit trail
Meanwhile, your team is free to actually deliver the project instead of babysitting paperwork.
Bottom Line
If you're using Ingram Micro Cloud Marketplace without smart approvals, you're leaving money and sanity on the table. ApproveThis isn't another tool - it's the missing layer that makes your existing stack actually work together.
Ready to stop being an approval janitor? Register for ApproveThis or schedule a demo that's actually useful. No sales jargon - just a 22-minute walkthrough of how you'll get 11 hours back weekly.
P.S. If you mention this article, we'll throw in free setup support. Because nobody should pay for Zapier troubleshooting.
Integrate with Ingram Micro Cloud Marketplace Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Ingram Micro Cloud Marketplace
Suggested workflows (and their Zapier components) for Ingram Micro Cloud Marketplace
Create approval requests for new orders
When a new order is created in Ingram Micro Cloud Marketplace, initiate an approval request in ApproveThis to validate order details. This integration streamlines order processing by ensuring orders are approved before further action. *Note: Ensure order fields align with approval request requirements.*
Zapier Components

Trigger
New Order
Triggers when a new order is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create new customer accounts for new approval requests
When a new approval request is received in ApproveThis, automatically create a new customer account in Ingram Micro Cloud Marketplace. This integration accelerates onboarding by linking approval decisions with customer setup. *Note: Verify customer data mapping between systems.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create New Customer Account
Creates a new customer account
Create approval requests for new subscriptions
When a new subscription is created in Ingram Micro Cloud Marketplace, automatically generate an approval request in ApproveThis to ensure proper subscription verification. This integration helps streamline subscription validations and reduces manual oversight. *Note: Map subscription details accurately to the approval criteria.*
Zapier Components

Trigger
New Subscription
Triggers when a new subscription is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
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