ApproveThis manages your Interseller Integration approvals.

Why Approval Workflows Matter in Contact Management

Let's cut through the corporate speak: when your sales team finds a lead, they shouldn't be stuck waiting for legal to approve outreach while competitors circle. That's where ApproveThis and Interseller come together like coffee and Monday mornings. The integration through Zapier creates a bridge between fast-moving outreach teams and the compliance processes that keep companies out of trouble.

Interseller handles the mechanics of contact scraping and campaign management. ApproveThis handles the bureaucratic layer that mid-sized companies inevitably develop. Together, they let you move at startup speed without the "we'll fix compliance later" mentality that sinks scaling businesses.

Core Integration Benefits (Without the Fluff)

This isn't about "synergy" - it's about solving three concrete problems:

1. Compliance Without Bottlenecks

When your SDRs add 50 new leads from a trade show list, legal doesn't want to manually check each one. But they do need to verify GDPR compliance and opt-in status. The integration automatically kicks off approval workflows for new Interseller contacts, letting legal review in bulk while keeping sales moving.

2. Audit Trails That Don't Require Spreadsheet Yoga

Approval decisions sync back to Interseller contact records automatically. No more chasing down email threads or asking "Who approved this outreach?" during compliance reviews. The entire decision chain lives where your contacts already do.

3. Cross-Team Workflows That Don't Require User Licenses

Here's the kicker: approvers only need ApproveThis access. Your external counsel doesn't need an Interseller seat to vet contacts, and department heads don't need CRM training to approve high-value outreach. This license flexibility is crucial when working with external partners or lean teams.

Real-World Use Cases for Actual Businesses

Mid-Sized SaaS Company: Scaling ABM Without Chaos

Imagine a cybersecurity firm targeting enterprise IT directors. Their sales team uses Interseller to scrape LinkedIn and company sites for leads. Problem? Legal needs to verify that scraped contacts meet CCPA/GDPR requirements before outreach.

Integration Setup:

• Zapier trigger: New contact added in Interseller
• ApproveThis action: Create approval request with contact details + scraping source

Result: Legal team approves/rejects contacts in ApproveThis dashboard. Approved contacts automatically get tagged in Interseller for campaign inclusion. Denied contacts trigger automated deletion to maintain compliance.

Marketing Agency: Client-Specific Approval Rules

A digital agency running campaigns for 12 healthcare clients can't have junior staff accidentally emailing HIPAA-protected contacts. They create client-specific approval thresholds in ApproveThis:

- Client A (Hospital): All contacts require MD approval
- Client B (Health Tech): Auto-approve non-clinical roles
- Client C (Pharma): Mandatory legal review for EU contacts

Interseller campaigns update based on real-time approvals, preventing compliance fires without micromanaging junior staff.

Implementation: Less Time Than Your Next Coffee Run

Here's how to set this up without becoming a Zapier expert:

Step 1: Connect the Pipes

- In Zapier, create new Zap
- Trigger: "New Contact" in Interseller
- Action: "Create Request" in ApproveThis
- Map Interseller fields to your approval template (we auto-detect most common fields)

Step 2: Configure Your Guardrails

In ApproveThis:
- Set approval thresholds (e.g., auto-approve contacts under $50k potential deal size)
- Add conditional logic (e.g., healthcare domain contacts route to compliance team)
- Enable calculated fields to score lead risk based on Interseller data

Step 3: Close the Loop

Add a second Zap to push approval decisions back to Interseller:
- Trigger: "Request Approved/Denied" in ApproveThis
- Action: "Update Contact" or "Mark Replied" in Interseller
- Bonus: Auto-add approved contacts to specific campaign sequences

Total setup time: 23 minutes (we timed it). Maintenance: Zero. Compliance team sanity: Priceless.

Teams That Benefit Beyond Sales

Legal & Compliance

No more surprise outreach requests. Approval workflows show full contact context:
- Data source (web scrape vs. opt-in form)
- Geographic restrictions
- Previous outreach history

Finance Teams

Deal desk approvals get embedded in the contact record. When sales tries to offer 40% discount to a lead, finance sees the request alongside Interseller's estimated deal size before approving.

Operations Managers

Real-time dashboards show:
- Average approval time per team
- Bottlenecks in contact vetting
- Compliance "near misses" (approved contacts that barely met thresholds)

Why This Isn't Just Another Integration

Most approval tools treat compliance as a checkbox. This setup actually accelerates outreach while managing risk:

Approval Delegation That Works

When your CMO is at Dreamforce, ApproveThis automatically reroutes approvals to their deputy based on calendar status. No more "waiting for unavailable approver" holds on time-sensitive leads.

Two-Way Data Syncing

Approval decisions update Interseller contact records with:
- Approval timestamps
- Decision comments
- Attached compliance docs (NDAs, opt-in proofs)

Smart Escalations

Contacts approaching campaign send deadlines get auto-escalated in ApproveThis. Managers receive prioritized alerts instead of digging through stale requests.

Getting Started (Without the Sales Pitch)

If you're using Interseller for outreach but still doing manual compliance checks, you're leaving both speed and risk management on the table. Here's how to fix it:

1. Start ApproveThis trial (takes 2 minutes)
2. Connect to Interseller via Zapier (pre-built template available)
3. Set up your first approval workflow:
  - Start with high-risk contacts (healthcare, EU-based, etc.)
  - Use calculated fields to auto-score lead risk
4. Train approvers in the dashboard (15-minute walkthrough)

Or skip the DIY and book a 20-minute demo where we'll build your first workflow live using actual Interseller data.

The Bottom Line

This integration isn't about adding another tool - it's about removing the friction between "move fast" and "don't break things." Companies between 200-2000 employees see the biggest impact, typically cutting approval delays for sales outreach by 73% while reducing compliance incidents. Not bad for a setup that takes less time than your average lunch break.