ApproveThis manages your InTouch Tool Integration approvals.

When LinkedIn Automation Meets Approval Sanity

Let's get real: your sales team lives in LinkedIn, your finance team lives in spreadsheets, and everyone else is stuck forwarding emails that start with "Per my last message..." ApproveThis and InTouch Tool through Zapier is how mid-sized companies finally stop the approval circus.

InTouch Tool does the heavy lifting of scaling your LinkedIn outreach - auto-connecting, follow-ups, tracking replies. But here's where it gets messy: every new connection or hot lead triggers five Slack pings, three "Who's handling this?" emails, and one passive-aggressive Teams message about process. That's where ApproveThis comes in with rules, routes, and reminders that work while your team sleeps.

Why this combo doesn't suck:

• Sales doesn't get stuck waiting for legal to approve a prospect
• Marketing can't accidentally blow the budget on LinkedIn ads
• External partners (agencies, contractors) approve stuff without getting full app access

Three Ways This Integration Actually Works (No Fluff)

1. New LinkedIn Connection → Instant Approval Review

Scenario: Your SDR team uses InTouch to auto-connect with 200 prospects weekly. But your compliance team needs to vet anyone in regulated industries.

The Fix: Every new InTouch connection triggers an ApproveThis workflow. Compliance gets an email with the prospect's LinkedIn profile, company info, and a big "Approve/Reject" button. Approved? Prospect moves to the nurture sequence. Rejected? Automatically removed from campaigns.

Who cares: Financial services, healthcare, any team where "Oops, we connected with a competitor" would be a problem.

2. Approved Contracts → Auto-Add to LinkedIn Campaigns

Scenario: Marketing gets a signed vendor contract through ApproveThis. Normally, someone would manually upload contacts to InTouch. Which never happens on Fridays at 4:55 PM.

The Fix: When ApproveThis marks a vendor deal as approved, InTouch automatically adds those contacts to a "Partners" campaign sequence. No CSV exports, no missed handoffs.

Who cares: Channel sales teams, affiliate managers, anyone doing co-marketing.

3. First Prospect Reply → Escalate to Right Rep

Scenario: A CTO replies to your InTouch sequence asking for pricing. Your AE team has territories based on company size. But the message sits in a general inbox for days.

The Fix: InTouch detects the first reply, ApproveThis routes it based on deal size thresholds. Small biz? Goes to junior AE. Enterprise? Flags a manager. All tracked in the dashboard so nothing falls through.

Who cares: Companies with segmented sales teams, anyone scaling from 10 to 100 reps without chaos.

Setup That Takes Less Time Than Your Daily Standup

Using Zapier, connect ApproveThis and InTouch Tool in three steps:

1. In Zapier, choose InTouch Tool as the trigger app (e.g., "New Connection" or "First Reply")
2. Select ApproveThis as the action app ("Create Request" or "Update Campaign")
3. Map fields: LinkedIn profile URL → ApproveThis comment section, approval decision → InTouch tags

Pro tip: Use ApproveThis' calculated fields to auto-flag connections from companies over a certain employee size or specific industries.

Why Your VP Will Actually Care About This

For Sales Ops:

Approval groups mean you can require consensus from legal + finance for high-risk deals without creating a 15-person email thread. Vacation delegation stops deals from dying because someone's at Burning Man.

For Marketing:

Set approval thresholds so junior staff can greenlight small campaign changes, but anything over $5k requires director sign-off. All tracked in real-time so you're not that team missing Q4 targets because of "process issues."

For External Partners:

Agencies can submit InTouch campaign drafts through ApproveThis without getting full access to your LinkedIn accounts. They get notified via email, you keep control - no more screenshot hell.

The Part Where We Get Real About Limits

This isn't magic. If your approval process is broken because three VPs all want to be the final decision maker, no tool will fix that. But here's what this combo does handle:

Time sucks: ApproveThis shows exactly where requests get stuck. That 2-day delay? Turns out it's always waiting on the same manager's assistant. Now you have data to fix it.

Compliance risks: Every approved/denied decision is logged with timestamps and reasons. Next audit? Export the report and move on with your life.

Scale problems: Grew from 50 to 500 employees? Approval thresholds automatically route requests to the right level as your team expands.

Cool Features You'll Actually Use

Beyond basic approvals, here's what makes this pairing stand out:

Email approvals: Approvers can reject sketchy LinkedIn connections directly from Gmail without logging into another tool. Great for execs who "don't do new apps."

Conditional routing: First reply from a prospect in Europe? Auto-route to your GDPR-compliant sequence. Connection from a competitor? Flag it before someone replies with "Looking forward to partnering!"

Real-time dashboards: See how many InTouch prospects are pending approval, average response time per department, and which campaigns get rejected most. Actual data > guessing in exec meetings.

When You Should (and Shouldn't) Use This

Good fit if:

• You have more than 20 weekly LinkedIn approvals across teams
• Different departments (sales/legal/marketing) fight over lead ownership
• You work with external agencies who need limited access

Not for you if:

• Your entire process is "Shoot Adam a text and he handles it"
• You have zero compliance requirements (lucky you)
• Your team thinks "workflow" is a Microsoft Word feature

How This Scales Without Breaking

Started with 50 employees? ApproveThis handles your basic marketing content approvals. Hit 500? Add multi-step workflows where legal reviews contracts before finance approves budgets. At 5000? Use calculated fields to auto-approve routine requests while flagging exceptions.

Key point: Approvers don't need InTouch licenses. Your outside counsel can review LinkedIn connection requests without getting added to your sales tool. Saves money and headaches.

Bottom Line: Approval Processes Should Suck Less

ApproveThis + InTouch Tool via Zapier won't make you love compliance paperwork. But it will:

• Cut approval delays from days to hours
• Give visibility into what's actually bottlenecking deals
• Let you set rules so junior staff can handle routine stuff

Ready to stop being the bottleneck? Register for ApproveThis or grab a demo. Takes 8 minutes to see if it fits your chaos.

P.S. If you're still manually forwarding LinkedIn emails, we have a support group. It's called "Automation 101."