
ApproveThis manages your LaunchSoft Integration approvals.
April 17, 2025
Integration Category: Ads Conversion
Two Tools, One Powerful Partnership
When LaunchSoft's real-time alerts meet ApproveThis' structured approval workflows, businesses gain an operational advantage that's greater than the sum of its parts. This integration through Zapier creates a closed-loop system where critical notifications automatically trigger approval processes - cutting decision latency from days to minutes.
LaunchSoft excels at monitoring key events across digital platforms, while ApproveThis brings order to complex approval scenarios. Together, they enable organizations to:
- Convert urgent notifications into immediate action items
- Maintain audit trails for compliance-sensitive decisions
- Reduce cross-departmental bottlenecks through automated routing
Why This Integration Works
LaunchSoft's strength lies in its ability to surface time-sensitive updates - think inventory alerts, campaign performance thresholds, or system health warnings. But without structured approval processes, these notifications often lead to chaotic Slack threads or lost emails.
ApproveThis adds crucial structure with:
- Multi-step approval chains that adapt to dollar amounts or risk levels
- Automatic delegation when approvers are OOO
- Real-time visibility into decision timelines
The magic happens when a LaunchSoft notification automatically creates an ApproveThis request with all relevant context. Approvers receive email notifications (no LaunchSoft license required) and can approve/deny directly from their inbox. Decisions then sync back to LaunchSoft via Zapier, creating a complete audit trail.
Real-World Use Cases
Marketing: Ad Spend Approvals
When LaunchSoft detects a high-performing campaign hitting its budget cap, ApproveThis automatically routes an incremental budget request to the CMO and CFO. Using approval thresholds, requests under $5K might auto-approve, while larger amounts require manual review. Marketing teams bypass 3-day email chains, capitalizing on campaign momentum.
Procurement: Vendor Contract Alerts
LaunchSoft monitors contract renewal dates across SaaS tools. Ninety days before expiration, ApproveThis initiates a vendor evaluation workflow involving legal, IT, and department heads. Calculated fields compare renewal quotes against budget forecasts, while parallel approvals prevent bottlenecks.
IT: Security Incident Response
Critical security alerts from LaunchSoft trigger emergency change requests in ApproveThis. The platform enforces four-eyes approval principles - requiring simultaneous sign-off from both the security lead and infrastructure manager before implementing fixes. All decisions timestamped for compliance reporting.
Implementation Made Simple
Connecting LaunchSoft to ApproveThis takes under 15 minutes:
- Create a Zapier account (if new to automation)
- Choose LaunchSoft's "New Notification" as trigger
- Map key alert details to ApproveThis' request fields
- Test with a low-risk notification type
Pro tip: Use ApproveThis' calculated fields to auto-populate risk scores or budget impact metrics based on LaunchSoft's alert data. This gives approvers instant context without manual analysis.
Cross-Functional Benefits
For Finance Teams
Approval thresholds prevent rogue spending by auto-escalating large requests. Real-time dashboards show pending commitments against remaining budgets - crucial for quarterly forecasting.
For Operations Managers
Vacation delegation ensures alerts never stall with absent approvers. Custom SLAs in ApproveThis enforce 24-hour response times on critical LaunchSoft notifications.
For External Partners
Client approvals happen via email without granting LaunchSoft access. Agencies can submit campaign change requests through client-specific ApproveThis portals while maintaining data separation.
Beyond Basic Approvals
While the core integration focuses on request creation, savvy teams layer in ApproveThis' advanced features:
Conditional Routing
High-severity LaunchSoft alerts bypass junior staff, routing directly to C-level approvers after hours. Geo-based routing ensures alerts about regional outages go to local managers first.
Compliance Safeguards
Four-eyes approval requirements for high-risk actions prevent unilateral decisions. All approvals sync timestamps and comments back to LaunchSoft for audit purposes.
Performance Analytics
Track approval cycle times against alert severity levels. Identify departments causing delays or spot recurring approval patterns that warrant process changes.
Getting Started
Begin with high-impact, low-risk scenarios to demonstrate quick wins:
Phase 1: Basic Notifications
Automate approvals for routine alerts like minor budget overages or standard contract renewals. Measure time saved vs manual processes.
Phase 2: Conditional Logic
Introduce approval thresholds and parallel reviews. Example: Marketing leads can approve up to $2K in ad overages alone, beyond which finance must co-approve.
Phase 3: External Collaboration
Invite vendors or clients into specific approval flows. Use ApproveThis' white-labeling to maintain brand continuity during external reviews.
Why Teams Choose This Stack
Unlike clunky approval modules in all-in-one platforms, this combination offers:
Specialization
LaunchSoft focuses on alert accuracy; ApproveThis on approval rigor. Together they outperform generic tools trying to do both.
Cost Control
No need to buy expensive seats for occasional approvers. External partners participate via email at zero added cost.
Future-Proofing
Zapier's 5,000+ app ecosystem lets you add new triggers/actions as needs evolve - from Slack notifications to SAP updates.
Next Steps
Ready to transform alerts into actions?
Start your ApproveThis trial or book a custom demo to see the integration live. Already using LaunchSoft? Connect your account in under 10 minutes using Zapier's pre-built template.
For complex implementations, ApproveThis offers white-glove onboarding including pre-configured workflow templates for common LaunchSoft alert types. Our customer success team helps map your approval logic to regulatory requirements and internal SLAs.
Integrate with LaunchSoft Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for LaunchSoft
Suggested workflows (and their Zapier components) for LaunchSoft
Create approval requests for new LaunchSoft notifications
When LaunchSoft sends a new notification, create an approval request in ApproveThis. This integration streamlines decision-making by prompting timely approvals for critical updates. *Note: Adjust approval criteria in ApproveThis to match your workflow needs.*
Zapier Components

Trigger
New Notification
Triggers when there's a new notification.
Action
Create Request
Creates a new approval request, probably with input from previous steps.
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