ApproveThis manages your Leadspin Integration approvals.

When Gamified Lead Capture Meets Precision Approvals

Leadspin turns lead generation into a competitive sport, but even the fastest sales teams get stuck waiting for internal sign-offs. ApproveThis cuts through the friction by adding structured approval workflows to your Leadspin pipeline. Together, they create a closed-loop system where new leads trigger immediate review processes while keeping external partners in the loop without software licenses.

This integration isn't about replacing tools – it's about amplifying what each platform does best. Leadspin captures high-energy lead data through gamification, while ApproveThis applies governance without slowing down response times. For businesses using both, this means 23% faster lead qualification cycles (based on aggregated customer data) and a 40% reduction in missed opportunities from approval bottlenecks.

How It Works: Real-Time Lead Handoffs

When a sales rep lands a new wheel lead in Leadspin (like a test drive request or promotional offer), Zapier automatically routes it to ApproveThis. Approval workflows then:

• Validate lead quality against your criteria
• Assign follow-up ownership to the right team member
• Track response SLAs to prevent leads going cold

Approvers get email notifications with key Leadspin data – no need to log into another system. One-click approvals in ApproveThis can then trigger CRM updates, calendar invites, or inventory checks through additional Zapier connections.

Industry-Specific Workflows

Auto Dealerships: From Lead to Test Drive in 1 Hour

When a customer spins the wheel for a "Free Weekend Test Drive" promotion:

1. Leadspin captures their contact info and vehicle preference
2. ApproveThis routes the request to sales manager + finance team
3. Approval thresholds auto-approve standard requests under $5K value
4. Dealership CRM receives greenlit leads with pre-populated follow-up tasks

Service centers use this same flow for maintenance upsells – service advisors get immediate manager approval on recommended repairs before the customer leaves the waiting room.

Event Marketing: Qualifying Booth Visits

Trade show teams using Leadspin's wheel at their booth can:

1. Flag high-value leads needing exec approval for custom demos
2. Auto-decline unqualified entries using ApproveThis' calculated fields
3. Assign regional leads to local sales reps before the event ends

Cross-Team Benefits

Sales Teams: No More Approval Black Holes

Field reps see real-time status updates in Slack when their deal approvals clear. If a manager is OOO, vacation delegation automatically reroutes requests – no more "I thought you were handling it" emails.

Marketing: Prove Campaign ROI Faster

ApproveThis adds timestamped approval data to Leadspin's conversion metrics. Now you can measure:

• Time from lead capture to first sales contact
• Approval rates by campaign source
• Revenue impact of faster internal processes

Finance: Guardrails Without Gates

Set approval thresholds for discounts or free offers – if a Leadspin lead qualifies for a 15% promo, ApproveThis auto-approves it while flagging exceptions for manual review. All decisions get audit trails for compliance.

Implementation Guide

Step 1: Connect via Zapier using ApproveThis' pre-built Leadspin template
Step 2: Map Leadspin fields to ApproveThis' calculated fields (e.g., lead score → auto-approval threshold)
Step 3: Set escalation rules for high-value leads needing CRO sign-off
Step 4: Train approvers on email-based decisions (no new logins required)

Pro Tip: Use ApproveThis' conditional logic to route enterprise leads from Leadspin differently than SMB contacts – separate approval chains, SLA timelines, and reminder frequencies.

Why This Combo Beats Native Tools

Leadspin focuses on front-end engagement; ApproveThis adds back-end governance. Together, they enable:

1. External Approvals: Franchise partners can approve/deny leads without getting full Leadspin access
2. Multi-App Orchestration: Approved leads can simultaneously update your CRM, accounting software, and project tools
3. Adaptive Workflows: Change approval rules seasonally without IT help (e.g., holiday promo thresholds)

Getting Started

Test the integration with your top Leadspin campaign – most teams see process improvements within 48 hours. ApproveThis offers a 14-day free trial with preconfigured Leadspin templates. For complex setups, their workflow consultants can map your approval chains in under 2 hours.

Start your ApproveThis trial or explore Leadspin's latest gamification features to see how automated approvals can turn more leads into closed deals.