ApproveThis manages your Linkjoy approvals.

When Approval Management Meets Link Management

Let's be real – nothing kills momentum like waiting for Karen from legal to approve your campaign links. ApproveThis and Linkjoy are like the Batman and Robin of marketing operations: one handles the gritty work of decision routing, the other specializes in link tracking and client management. Together? They turn approval bottlenecks into competitive advantages.

Here's the play: Linkjoy creates/shortens links and tracks performance. ApproveThis handles who needs to sign off on what – automatically. Connect them through Zapier, and you've got a system where every link creation, client onboarding, or campaign change gets the right eyeballs at the right time. No more Slack pings. No more "did you see my email?" Just work moving forward.

Why This Combo Works for Teams Between 50-5000 People

Mid-sized companies get crushed by approval delays differently than startups or enterprises. You're big enough to need structure, but small enough that every wasted hour hits the bottom line. This integration solves three specific headaches:

• Client Onboarding That Doesn't Suck: Automatically route new Linkjoy client setups for compliance checks before links go live
• Link Governance Without Micromanagement: Ensure every shortened URL gets marketing/legal sign-off without manual follow-ups
• Approval Audits That Actually Help: See exactly who approved which link/client change and when – crucial for regulated industries

Bonus perk: Approvers don't need Linkjoy licenses. Huge when working with external partners or clients who shouldn't have full system access. They just click approve/reject in email. Done.

Real-World Use Cases That Don't Feel Like Corporate Fluff

1. Marketing Agencies: Client Campaign Launches Without the Panic

Scenario: You manage 30+ e-commerce clients on Linkjoy. Every new promo link needs account manager + client approval.

Old way: Email threads. Google Sheets. Missed deadlines.

New flow: Linkjoy creates short link → ApproveThis pings AM → AM approves → client gets email approval request → link auto-publishes once both approve.

Key feature: Use approval thresholds so links under $5k value auto-approve, bigger spends get manual review.

2. E-Commerce Teams: Preventing Broken Links That Kill Conversions

Scenario: Your seasonal campaign uses 200+ tracked links. Legal needs to vet all discount terms.

Old way: Legal team drowns in PDFs. Links go live late.

New flow: Linkjoy generates link → ApproveThis routes to legal + merchandising → parallel approvals → link enabled only when both clear.

Key feature: Approval groups with consensus rules prevent one slow approver from holding up the whole process.

3. SaaS Companies: Keeping Partner Links Compliant

Scenario: Your affiliate program uses Linkjoy. Need to ensure partners don't make false claims.

Old way: Random spot checks. Angry customers when partners mess up.

New flow: Affiliate creates link → ApproveThis requires compliance team approval → approved links get special tracking tag → unapproved links stay disabled.

Key feature: Real-time tracking dashboard shows exactly which partners are waiting on approvals – useful for affiliate manager check-ins.

Setting This Up Without Losing Your Mind

Zapier makes this stupid simple. Here's the 3-step playbook:

1. Connect Accounts: Log into Zapier, link your Linkjoy and ApproveThis accounts (takes 2 minutes)
2. Pick Your Trigger: Choose Linkjoy events like "New Client" or "New Short Link"
3. Set Approval Rules: Map Linkjoy data to ApproveThis fields, define who approves what

Pro tip: Use ApproveThis' calculated fields to auto-flag links needing special review. Example: If Linkjoy tags a link as "discount", require manager approval automatically.

Why This Isn't Just Another Integration

Most approval tools treat every request the same. ApproveThis adds context Linkjoy can't:

Vacation Delegation: Legal approver OOO? Requests auto-reroute to their backup without breaking SLAs.

Conditional Escalation: Links with over 10K clicks/month get auto-flagged for CMO review – catches viral campaigns before they become PR nightmares.

Email Approvals: External clients approve directly from inbox – no portal logins, no training needed.

Who Actually Benefits in Your Company

Marketing Ops:

Stop being the approval nag. Set rules once, let the system handle reminders. Track everything in ApproveThis’ dashboard for compliance audits.

Affiliate Managers:

New partners? Their first 5 links auto-route to you for quality checks. After that, auto-approve if compliance score stays above 90%.

Legal Teams:

Only get involved when links hit specific triggers (e.g., "free trial" claims). Everything else flows through automatically.

The Bottom Line

This isn't about automating approvals. It's about removing the crap that makes marketers hate their tools. Linkjoy handles the links, ApproveThis handles the politics. Together, they ensure work happens at the speed of ideas – not your slowest approver's inbox habits.

Best part? You can set this up in an afternoon. Register for ApproveThis, connect your Linkjoy account via Zapier, and start routing approvals like you actually know what you're doing. Or schedule a demo if you want to see the sauce before diving in.