
ApproveThis manages your Manychat Integration approvals.
April 17, 2025
Integration Category: Social Marketing
Let’s cut to the chase: approval processes suck when they’re manual. You’ve got requests buried in Slack threads, forgotten emails, and that one guy who’s always “out of office” when you need a signature. Meanwhile, your marketing team’s blowing up Messenger with promotions that need legal sign-off yesterday. This isn’t just annoying – it’s expensive. Enter ApproveThis and ManyChat, two tools that have no business being apart now that they work together through Zapier.
What Happens When Approval Management and Chat Collide
ApproveThis isn’t another clunky approval tool – it’s the Swiss Army knife of decision-making. Custom workflows, automatic escalations, email approvals that even your least tech-savvy client can handle. ManyChat? It’s where 40% of your customers already live – Messenger and WhatsApp. Combine them, and you’re not just streamlining approvals; you’re embedding them directly into the conversation channels that drive real business.
The Unlikely Duo Solving Three Real Problems
This integration isn’t about checking an “automation” box. It’s about fixing these specific headaches:
- Approval statuses stuck in app silos
- Chat campaigns delayed by legal reviews
- Customers left hanging after purchases
Use Cases That Actually Matter
1. Instant Tagging for High-Priority Requests
Picture this: Your ops team approves a flash sale via ApproveThis. Zapier automatically tags VIP subscribers in ManyChat, triggering a personalized Messenger campaign. No CSV exports, no manual list management. An e-commerce brand we work with cut their promo launch time from 3 days to 45 minutes this way.
2. Auto-Create Approvals for New Big Spenders
When a whale subscriber joins through ManyChat (we’re talking enterprise clients, high-tier members), ApproveThis instantly generates an approval chain for their onboarding perks. One SaaS company uses this to automate free trial extensions – their sales team gets notified in Slack the moment ApproveThis greenlights the request.
3. Approval Status Updates That Actually Help Customers
Customer pays → ApproveThis approves order → ManyChat sends delivery ETAs via WhatsApp. No more “Where’s my stuff?” tickets. A furniture retailer using this combo saw a 22% drop in support inquiries. Their secret? ManyChat automatically sends tracking info the second ApproveThis clears the purchase.
Why This Combo Works for Teams That Move Fast
Marketing doesn’t care about your approval software. Legal couldn’t care less about chatbot metrics. But when approvals directly impact chat campaigns (and vice versa), magic happens:
For Growth Teams
Launch Messenger campaigns faster by routing copy approvals through ApproveThis. The kicker? Approvers get everything they need to sign off right in their inbox – no logging into Yet Another Platform. One digital agency shaved 8 hours off their client approval cycle this way.
For Operations
Automatically escalate high-risk discounts. If a ManyChat promo exceeds 25% off, ApproveThis routes it straight to the CFO while tagging the subscriber as “Pending Approval.” No more rogue discounts slipping through.
For Customer Support
When support agents approve refunds via ApproveThis, ManyChat immediately updates the customer with next steps. Bonus: ApproveThis’ vacation delegation means no approvals get stuck if someone’s OOO during holiday rushes.
Setting This Up Without Losing Your Mind
If you can make toast, you can connect these tools:
- Grab your Zapier account (free tier works)
- Connect ApproveThis and ManyChat
- Pick your trigger (e.g., “New Request” in ApproveThis)
- Choose your action (e.g., “Add Tag” in ManyChat)
- Test with a real request
Pro tip: Use ApproveThis’ calculated fields to auto-approve small discounts while flagging big ones. Pair it with ManyChat’s audience tagging to segment users based on approval thresholds.
The Nuts and Bolts You Actually Care About
ApproveThis brings heavy artillery to this integration:
Email approvals: Legal signs off via email → ManyChat automatically unlocks protected content for approved users.
Conditional routing: Route EU customer requests to GDPR-trained approvers, then notify ManyChat to trigger region-specific follow-ups.
Real-time dashboards: See which ManyChat campaigns are stuck in approval limbo. Spoiler: way fewer than before.
Why This Isn’t Just Another Integration
Most app pairings just shuffle data. This one actually closes loops:
For external clients: They approve documents in ApproveThis without needing ManyChat access. You update their customer portal via chat automations.
For compliance teams: Every ManyChat campaign approval is auditable. Every edit tracked. Every sign-off timestamped.
For you: Less chasing people, more actual work getting done.
The Bottom Line
ApproveThis + ManyChat via Zapier isn’t about being flashy – it’s about removing the bullshit from approval processes. We’re talking real impacts:
- 63% faster campaign launches (actual client number)
- 40% fewer “Did you approve this?” Slack messages
- One unified system instead of 12 disjointed apps
This isn’t future-of-work nonsense. It’s practical automation for teams tired of approval-related chaos. Set it up in an afternoon. The hardest part? Explaining to your boss how you suddenly got so efficient.
Ready to stop being a human router? Get started with ApproveThis or schedule a demo to see the ManyChat integration live.
Integrate with Manychat Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Manychat
Suggested workflows (and their Zapier components) for Manychat
Tag users for new approval requests in Manychat
Automate your Manychat workflow by tagging users when a new approval request is initiated in ApproveThis. Enhance visibility and follow-up actions by automatically tagging subscribers for immediate attention or categorization.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add Tag to User
Adds a tag to a user.
Initiate approval requests for new Manychat subscribers
Streamline subscriber onboarding by automatically creating an approval request in ApproveThis when you receive a new subscriber in Manychat. This ensures all approvals are tracked and managed efficiently for seamless subscriber integration.
Zapier Components

Trigger
New Subscriber
Triggers when a user subscribes to your page.
Action
Create Request
Creates a new request, probably with input from previous steps.
Send approval status to Manychat for paid orders
Keep your customers informed by sending approval status back to Manychat when an order is paid and approved/denied in ApproveThis. Enhance customer experience by ensuring timely communication of approval statuses.
Zapier Components

Trigger
New Order Paid
Triggers when a user has purchased an order.
Action
A Request Is Approved/Denied
Triggers when a request is approved or denied.
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