
ApproveThis manages your NinjaOutreach Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
When Outreach Meets Approval Power
Let's get real: influencer marketing moves at meme speed. By the time your legal team approves that partnership contract, the TikTok trend you wanted to ride has already been replaced by dancing sea otters. That's where connecting NinjaOutreach's outreach muscle with ApproveThis' approval brains changes the game.
NinjaOutreach helps you find and engage influencers at scale. ApproveThis makes sure decisions happen faster than your morning coffee order. Together through Zapier, they turn "waiting on approvals" from a growth killer into a checkbox.
Here's the kicker: your approvers don't need NinjaOutreach logins. Finance doesn't care about influencer engagement metrics - they just need to know if the contract terms pass muster. This keeps external partners and cross-department teams moving without license headaches.
Three Ways This Combo Saves Marketing Teams From Themselves
1. No More "Reply Guessing Games"
Your junior marketer just got a "maybe" response from a mid-tier influencer asking for custom contract terms. Instead of CC'ing five execs into a reply chain that'll get buried, NinjaOutreach triggers an ApproveThis workflow the second that reply hits.
Scenario: A boutique skincare brand's outreach team targets micro-influencers. Their Zapier automation:
- Detects new NinjaOutreach replies
- Routes to ApproveThis with pre-built templates showing engagement stats and deal terms
- Legal approves contract specifics via email in < 2 hours
Approval thresholds auto-approve small asks (under $500), while bigger deals get VP eyes. Vacation coverage means no bottlenecks when the CMO's at Burning Man.
2. Turning Approvals Into Instant Outreach Fuel
Every approved partnership becomes a NinjaOutreach lead automatically. No more copying info between tabs like it's 2003.
Example: A B2B SaaS company approves a webinar collaboration. ApproveThis triggers NinjaOutreach to:
- Add the influencer to "Approved - Q3 Webinars" list
- Auto-schedule first outreach sequence
- Attach approved talking points and compliance docs
Meanwhile, denied requests get archived with notes so you're not re-hashing the same debate next quarter.
3. Cleaning House Without The Spreadsheet Hangover
When campaigns end or contracts expire, approved contacts stay in NinjaOutreach like bad houseguests. Now, completed ApproveThis workflows auto-remove them from lists.
Real impact: An agency drops inactive influencers from active campaigns automatically when NDA terms expire. No manual cleanup, no accidental outreach to unapproved contacts.
Setup That's Simpler Than Your Last Team-Building Exercise
Connect NinjaOutreach and ApproveThis in Zapier (we've timed it - takes 8 minutes while your coffee brews):
For reply approvals:
1. Zap trigger: New reply in NinjaOutreach
2. Action: Create ApproveThis request with template mapping key fields (influencer tier, ask amount, contract details)
3. Add conditional logic to route $5k+ requests to execs, others to junior staff
Pro tip: Use ApproveThis' calculated fields to auto-flag deals that exceed budget caps or have non-standard terms.
For lead list hygiene:
1. Zap trigger: Approval completed in ApproveThis
2. Action: Remove lead from NinjaOutreach list if denied, or add to specific campaign list if approved
3. Add notes field to track why approvals/denials happened
Both apps play nice with existing tools - no need to rebuild your stack from scratch.
Who Actually Benefits From This Combo?
Marketing Teams Running at Warp Speed
Scale influencer programs without hiring a full-time approval coordinator. Built-in audit trails keep compliance happy when you're managing hundreds of micro-influencers.
Agencies Playing Client Telephone
Client needs to approve every outreach message? Embed their team via ApproveThis email approvals without giving them access to your NinjaOutreach account. No more "I never approved that!" emails at 11 PM.
Startups Where Everyone Wears 17 Hats
Founder handling both influencer deals and investor relations? Approval groups ensure the right person signs off without constant context switching. Automatic reminders prevent deals from dying in inbox purgatory.
Why This Isn't Just Another Zapier Gimmick
Most approval tools treat every "yes/no" as the same checkbox. ApproveThis adds layers that matter for actual business decisions:
Conditional routing: A $500 influencer gift gets auto-approved, while a $50k brand ambassadorship pings legal, finance, and the C-suite in order.
Real-time math: Auto-calculate total campaign costs as requests come in. Hit your quarterly budget? ApproveThis flags new requests for manual review.
Approver sanity: Vacation rules prevent your Italy-bound CMO from being the bottleneck. Delegated approvers get clear context without digging through old emails.
Meanwhile, NinjaOutreach keeps your actual outreach moving while ApproveThis handles the politics. It's like having a diplomatic translator between your creative and compliance teams.
Let's Get Your Approval Mojo Back
If you're still manually forwarding emails for sign-offs or losing deals to slow responses, here's your out:
1. Grab an ApproveThis trial (takes 2 minutes)
2. Connect to NinjaOutreach via Zapier using the templates above
3. Stop being the approval bottleneck by lunchtime
Or book a 15-minute demo to see how other marketing teams cut approval times by 60% while keeping compliance tighter. Either way, the dancing sea otters (and your quarterly goals) won't wait forever.
Integrate with NinjaOutreach Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for NinjaOutreach
Suggested workflows (and their Zapier components) for NinjaOutreach
Create approval requests for new NinjaOutreach replies
When a new reply is received on NinjaOutreach, this integration creates an approval request in ApproveThis. It helps manage incoming communications by involving relevant decision-makers early. *Note: Ensure approval process details are configured properly in ApproveThis.*
Zapier Components

Trigger
New Reply
Triggers when a reply is received by any account connected to NinjaOutreach.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add leads for new approval requests to NinjaOutreach lists
This integration triggers when a new approval request is received in ApproveThis and automatically adds a lead to NinjaOutreach. It ensures timely follow-up on potential opportunities with minimal manual intervention. *Note: Validate that list names in NinjaOutreach match required criteria.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Add lead to list
Adds a lead to a list. If the list does not exist, it will be created. If the list exists, the name must match exactly.
Remove leads for completed approvals from NinjaOutreach
Upon approval or denial in ApproveThis, this automation automatically removes the corresponding lead from NinjaOutreach. It streamlines lead management by ensuring statuses are up-to-date across platforms. *Note: Confirm that lead identifiers are in sync between apps.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Remove lead
Removes a lead from an existing list, by email. If the list does not exist, or if the corresponding lead does not exist, nothing will happen.
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