
ApproveThis manages your Noticeable Integration approvals.
April 17, 2025
Integration Category: Product Management
When Approval Processes Meet User Communication
Let’s be real: most companies treat approvals and communications like two separate universes. One team’s busy chasing signatures in Slack threads, while another’s scrambling to keep customers updated. This is where ApproveThis and Noticeable come in – like peanut butter and jelly for process-heavy teams.
ApproveThis handles the messy middle of decision-making – routing requests, chasing approvers, enforcing rules. Noticeable makes sure the right people actually see those decisions through updates, announcements, and feedback loops. Connect them via Zapier, and you’ve got a system where nothing gets stuck in committee purgatory and everything communicates itself.
Why This Combo Works for Mid-Sized Companies
Companies between 50-5k employees hit the same wall: too many people to coordinate, not enough structure to do it cleanly. Sales needs legal’s sign-off on contracts before updating clients. Product teams require stakeholder buy-in before announcing features. HR can’t roll out policies without executive approval.
ApproveThis brings order to the chaos with:
- Custom approval chains (no more “who needs to sign off on this?”)
- Automatic escalations for stuck requests
- Email approvals for external partners
Noticeable gives teeth to those decisions by:
- Turning approvals into client-facing updates
- Tracking how announcements perform
- Centralizing feedback from teams/users
The kicker? Approvers in ApproveThis don’t need Noticeable licenses. Perfect for agencies client approvals or cross-company projects where you don’t want to pay for 50 extra seats.
Real-World Workflows That Don’t Suck
1. Ship Updates Faster Without Oversight Nightmares
Picture a SaaS company launching a feature. The product team uses ApproveThis to route the launch plan through legal, security, and execs. Once approved, Zapier automatically publishes the update in Noticeable to:
- Notify all users via email
- Update the public changelog
- Create a feedback widget for user reactions
Before, this took 3 days of follow-ups. Now? The moment legal greenlights it, comms go out. No human middleman.
2. Kill Feedback Black Holes
A support team gets 50+ feature requests weekly. They connect Noticeable comment threads to ApproveThis – every new user comment creates an approval task. Product leads triage requests based on popularity and feasibility, then auto-respond via Noticeable when decisions are made.
Customers see where their request stands. Product avoids drowning in spreadsheets. Win-win.
3. Compliance That Actually Scales
Financial services firms love/hate this: every client email must be approved by compliance. Using ApproveThis’ email-based approvals, legal teams review drafts directly from their inbox. Approved? Zapier pushes the final copy to Noticeable for scheduled newsletters. Denied? The writer gets specific feedback to fix.
Audit trails live in ApproveThis. Distribution metrics are in Noticeable. No more “I thought you handled that” moments.
Setup That Takes Minutes, Not Weeks
Three steps even non-techies can handle:
- Connect via Zapier: Log into Zapier, choose ApproveThis and Noticeable as your apps
- Pick Your Triggers: Like “When request approved in ApproveThis” or “New comment in Noticeable”
- Map the Actions: ApproveThis decisions can publish Noticeable posts, or Noticeable activity can kick off approvals
Pro tip: Use ApproveThis’ calculated fields to auto-approve small expenses but route big spends to CFOs. Pair with Noticeable’s analytics to auto-send spend reports after approval.
Teams That Benefit Most
Product Managers
Control feature announcements without micromanaging. Set approval chains so engineering leads approve technical docs, marketing approves messaging. Once all say yes, Noticeable auto-publishes to your roadmap portal.
Customer Success
Turn support tickets into actionable approvals. Critical bug reports auto-escalate via ApproveThis while Noticeable updates affected users. No more “Why wasn’t I told?!” escalations.
Procurement Teams
Vendor contracts requiring legal sign-off? ApproveThis routes NDAs, then Noticeable alerts vendors once approved. Procurement gets a dashboard of all pending/approved requests.
Features You’ll Actually Use
Beyond basic approvals, this combo solves niche headaches:
Vacation Delegation
Approver OOO? ApproveThis auto-reassigns their requests. Noticeable pings the delegate with context, so they don’t have to dig through old emails.
Threshold Escalations
Auto-approve small expenses ($<500) but route larger ones up the chain. Once approved, Noticeable alerts accounting and the requester simultaneously.
Live Feedback Loops
Noticeable comments on a product update? Create ApproveThis tasks to prioritize fixes. Resolve them, and Noticeable automatically updates the original comment thread.
Why This Isn’t Just Another Integration
Most approval tools stop at “yes/no” decisions. Most comms tools blast updates without governance. Together, they enforce accountability:
- No more rogue announcements – everything requires proper sign-off
- No more ghosted requests – stale approvals auto-escalate
- No more update black holes – stakeholders see decisions in real time
For companies scaling past 100 employees, this is how you avoid process decay. Clients get updates faster. Teams stay aligned. Auditors get clear paper trails.
Getting Started Without the BS
If you’ve survived this long article, you’re ready to act:
- Try ApproveThis free for 14 days – no credit card needed
- Book a 20-minute demo to see the Noticeable integration live
- Steal our pre-built Zaps to launch in under an hour
Or keep doing things the old way – we hear chasing approvers over lunch breaks is a great team-building exercise.
Integrate with Noticeable Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Noticeable
Suggested workflows (and their Zapier components) for Noticeable
Publish Noticeable updates for approved requests
This integration ensures that only approved communications are published. Once a request is approved or denied in ApproveThis, a new publication is created in Noticeable, streamlining the communication process. *Note: Be sure to configure the approval settings in ApproveThis for precise control over what gets published.*
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Publication
Creates a new publication.
Create approval requests for new Noticeable comments
Automatically create an approval request in ApproveThis when a new comment is made on a Noticeable publication. This ensures that feedback is quickly reviewed and acted upon. *Note: Set up the conditional logic within ApproveThis to notify the right team members.*
Zapier Components

Trigger
New Publication Comment
Triggers when a new comment is sent for a publication.
Action
Create Request
Creates a new request, probably with input from previous steps.
Subscribe users to Noticeable for new approval requests
Whenever a new approval request is initiated in ApproveThis, automatically create a new email subscription in Noticeable, helping keep stakeholders informed of the status changes and updates. *Note: Configure your subscription settings in Noticeable to tailor communication preferences.*
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Email Subscription
Creates an email subscription.
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