ApproveThis manages your NPS.Today Integration approvals.

Let's be real – customer feedback without action is just expensive data hoarding. NPS.Today gives you the pulse of your customers, while ApproveThis gives you the tools to actually do something about it. Connect them via Zapier, and you've got a system where insights turn into decisions faster than your sales team can say "churn risk."

Why This Combo Works Like a Swiss Watch

NPS.Today tells you what customers think. ApproveThis handles who needs to know about it and what happens next. Together, they solve the two biggest bottlenecks in customer experience management: visibility and action.

For Companies That Hate Wasting Time (and Money)

Mid-sized businesses get squeezed hardest by approval bottlenecks. You're too big for everyone to just "figure it out," too small to waste cash on enterprise bloatware. This integration is built for that sweet spot:

• Customer Success teams get alerted to negative feedback before it becomes a support ticket
• Marketing stops guessing which campaigns actually move the NPS needle
• Operations finally links customer sentiment to process changes

Real-World Use Cases That Don't Suck

We could list generic "benefits" all day. Let's talk brass tacks instead.

1. Escalate Fire Drills Before They Burn Down Your NPS

The Setup: New detractor response in NPS.Today → Auto-create approval request in ApproveThis → Route to CS lead + product manager.

Who Cares: SaaS companies with tiered support. Now your Enterprise customers get flagged for immediate executive outreach, while SMB detractor responses trigger a standardized recovery workflow. Approval thresholds mean a -5 score might auto-approve a $50 retention credit, while -10 demands human intervention.

2. Kill Campaign Guesswork with Actual Data

The Flipside: New campaign approval in ApproveThis → Auto-send NPS survey via NPS.Today after 30 days.

Why It Matters: Retail/e-commerce teams can finally prove whether that "customer appreciation" sale actually improved loyalty. Approvers get hard metrics to greenlight (or kill) repeat initiatives.

3. Close the Loop Without Closing Your Office

The Hidden Gem: New campaign created in NPS.Today → Require ApproveThis sign-off before activating.

Enterprise Play: Healthcare/education orgs with compliance needs. Legal reviews survey questions before they hit 10k inboxes. Bonus: Approval groups ensure marketing + compliance + local managers all have input.

Setup That Won't Make You Want to Cry

If you can order DoorDash, you can handle this:

1. Zapier Account: Free tier works. Sign up here if you're living under a rock.
2. Connect NPS.Today: Their Zapier docs are surprisingly human-readable.
3. Plug in ApproveThis: Pick your trigger (new response/campaign) → Map fields → Set approval rules.

Pro Tip: Use ApproveThis' calculated fields to auto-flag responses needing urgent review. Ex: "If Score ≤ -8 AND Lifetime Value > $10k → Escalate to VP."

Team-Specific Wins (No Fluff)

Customer Success

Stop playing telephone with angry customers. Negative NPS responses auto-create approval requests with:

• Pre-filled compensation limits based on account tier
• Automatic SLA timers (approve within 24h or escalate)

Marketing

Prove ROI on "customer-centric" initiatives. Require post-campaign NPS surveys in approval workflows. No more guessing if that loyalty program moved the needle.

Operations

Link process changes to actual customer impact. Example: Auto-send NPS survey after shipping policy changes → Approval required if satisfaction drops ≥15%.

The Nerd Stuff You Actually Care About

Licensing Made Simple: Approvers only need ApproveThis access. No need to pay for NPS.Today seats for legal/compliance folks who just need to click "Approve."

Audit Trail: Every NPS-driven decision is tracked. Perfect for industries where "Why did we offer that discount?" could become a legal question.

No More Vacation Blackouts: Approval delegation means Susan in Accounting can Bali without tanking your response times.

When to Steer Clear

This isn't magic fairy dust. If you get 10 NPS responses a month, automate manually. But if you're scaling past 50 employees or 1k+ customers, letting this run in the background cuts more chaos than you'd think.

Ready to Stop Letting Feedback Collect Dust?

ApproveThis isn't another SaaS toy. It's the missing link between knowing your NPS and actually improving it. Get started free or book a 15-minute demo where we'll show how to connect your NPS data to decisions in under an hour.

P.S. If your current process involves Slack pings and Excel sheets, you're losing money. Just sayin'.