
ApproveThis manages your Octane AI Integration approvals.
April 17, 2025
Integration Category: Marketing Automation
Let's get real - approvals suck. They're the traffic jam between your team's ideas and actual results. Especially when you're using a tool like Octane AI to drive serious e-commerce growth through personalized campaigns and customer interactions. Waiting days for someone to sign off on a new customer segment or updated marketing flow? That's revenue leaking through the cracks.
Why These Two Tools Click
Octane AI helps Shopify stores turn visitors into buyers through quizzes, surveys, and zero-party data collection. But here's the rub: every time you want to launch a new campaign or update customer segments, you're stuck chasing down approvals across departments. That's where ApproveThis comes in - it's like adding a turbo button to your decision-making process.
When Smart Marketing Meets Smarter Approvals
Combine Octane AI's customer insights with ApproveThis' workflow automation, and you get:
- Campaign launches that move at internet speed instead of corporate speed
- Legal/compliance teams that actually keep up with marketing's pace
- Customer data updates that don't get stuck in email purgatory
Real-World Scenarios That Don't Feel Like Corporate Fluff
Let's break down exactly how this integration works for teams that actually ship results:
1. New Customer Onboarding That Doesn't Require a PhD in Follow-Ups
Picture this: Your sales team lands a whale client through an Octane AI-powered quiz. Instead of the usual back-and-forth between Sales Ops, Legal, and Finance, ApproveThis automatically:
- Creates approval tasks in Slack/email for each department
- Escalates if someone's OOO (thanks to vacation delegation)
- Updates Octane AI's customer records the second everyone signs off
E-commerce teams using this combo report cutting onboarding time from 5 days to 8 hours. Actual math: More selling days = more revenue.
2. Customer Data Updates That Don't Require a Paper Trail
When a high-value customer updates their preferences through an Octane AI survey, you want that data fresh - not waiting on three managers to approve the CRM update. The integration handles:
- Automatic approval routing based on deal size thresholds
- Real-time sync with your customer database
- Full audit trail for compliance teams
Bonus: Approvers don't need Octane AI logins. Just click Approve/Reject in email. Less IT hassle, more doing.
3. Campaign Launches That Actually Launch
Marketing team creates a new segmentation flow in Octane AI. Instead of begging for approvals through 17 Slack threads:
1. ApproveThis pings Legal to review compliance
2. Triggers Finance approval if budget exceeds $X
3. Auto-publishes the campaign once greenlit
Retail brands using this setup report 3x more seasonal campaigns launched compared to manual processes.
Setting This Up Without Losing Your Mind
Here's the no-BS guide to getting started:
1. Create a Zapier account (if you don't have one)
2. Connect Octane AI as your trigger app
3. Set ApproveThis as your action app
4. Map these key fields:
- Customer email → Approval requester
- Deal size → Approval threshold
- Campaign type → Routing rules
5. Test with a real campaign (we both know dev environments lie)
Pro tip: Use ApproveThis' calculated fields to auto-approve small updates while flagging big changes for human review.
Who Actually Benefits From This?
Marketing Teams: Stop being the approval bottleneck. Set up rules so minor copy changes auto-approve while major campaigns get fast-track reviews.
Operations Managers: That 47% of your week spent chasing approvals? Redirect that to actually improving processes.
Finance Controllers: Get automatic alerts for budget-critical approvals instead of playing spreadsheet detective.
The Features You'll Actually Use
Beyond basic approvals, this combo gives you:
Approval Thresholds: Auto-approve customer segments under $10K, require CMO sign-off above $50K. No more manual guesswork.
Parallel Approvals: Let Legal and Finance review campaign budgets simultaneously instead of waiting for sequential sign-offs.
Mobile-Friendly: Approve that urgent campaign update from your phone while pretending to watch your kid's soccer game.
Common Objections (And Why They're Wrong)
"We need more control!" → You get better control through audit trails and conditional rules than ad-hoc emails.
"Our process is too complex!" → If you can explain it to an intern, you can automate it in ApproveThis.
"We're not technical enough!" → Zapier does the heavy lifting. You're just connecting dots.
When to Steer Clear
This integration isn't magic fairy dust. Don't bother if:
- Your entire approval process is "the CEO's gut feeling"
- You enjoy the thrill of lost approval emails
- You measure productivity by meeting hours
Bottom Line
Octane AI helps you collect better customer data. ApproveThis ensures that data actually gets used instead of rotting in approval limbo. Together, they turn your Shopify store into a decision-making rocket ship instead of a bureaucracy museum.
Next steps:
- Book a 15-minute demo (we know you're busy)
- Try the pre-built Zap template
- Stop CC'ing the entire company on approval emails
Integrate with Octane AI Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Octane AI
Suggested workflows (and their Zapier components) for Octane AI
Create approval workflows for new Octane AI customers
Effortlessly manage and approve new customer onboarding processes. When a new customer is created in Octane AI, this automation will create an approval request in ApproveThis. Streamline your customer approval workflows, ensuring all stakeholders have input and decisions are made efficiently.
Zapier Components

Trigger
Customer Created
Triggers when a new customer is created.
Action
Create Request
Creates a new request, probably with input from previous steps.
Generate approval requests for updated Octane AI customer data
Keep your customer information approvals timely by automating the review process. This integration creates an ApproveThis request whenever customer information is updated in Octane AI, helping teams ensure that all updates comply with existing policies and procedures.
Zapier Components

Trigger
Customer Updated
Triggers when a customer is updated.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add approved requests as customers in Octane AI
Simplify customer data management by adding approved requests as customer entries in Octane AI. This automation initiates whenever a request in ApproveThis is approved or denied, maintaining seamless data workflow and preventing duplicated tasks.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Customer Created
Create a new customer entry based on the approval status in ApproveThis.
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