ApproveThis manages your once.to Integration approvals.

Two Tools, One Goal: Eliminating Bottlenecks

ApproveThis and Once.to solve two critical but often overlooked business challenges: getting timely decisions and maintaining control over shared links. When connected through Zapier, they create a system where approvals happen faster, links are tracked smarter, and teams spend less time chasing down stakeholders.

ApproveThis replaces chaotic email threads and sticky notes with structured workflows. Its where requests go to get clear answersfast. Once.to turns unwieldy URLs into trackable short links while providing domain management tools for brands that care about consistency and analytics. Together, theyre particularly powerful for marketing teams, agencies, and any business that shares links externally while needing internal oversight.

Why This Integration Changes the Game

Most approval tools exist in a vacuum. ApproveThis breaks that pattern by connecting to the apps where work actually happens. With Once.to, this connection solves three specific problems:

Problem 1: Delayed Domain Approvals

Marketing teams often need to register new domains for campaigns but wait days for legal or compliance sign-off. ApproveThis automates the routing of these requests, while Once.to ensures domains are ready for tracking the moment theyre approved.

Problem 2: Untracked Shared Links

Sales teams sharing proposal documents via unshortened URLs miss out on click data. By auto-generating Once.to short links during the approval process, companies gain visibility into whats being shared and how its performing.

Problem 3: Manual Follow-Ups

When a Once.to domain needs renewal or a link is flagged for review, ApproveThis ensures the right person is notifiednot just tagged in a Slack channel that gets buried. Automated reminders and escalation rules keep things moving.

Real-World Use Cases (Beyond the Obvious)

Use Case 1: Campaign Launch Coordination

A retail company prepares a holiday campaign with 20 microsites. Each domain registration in Once.to triggers an ApproveThis workflow requiring sign-off from compliance, localization, and the brand team. Approvers receive email notifications with direct links to the Once.to domain details. Once approved, the domains are automatically activated with tracking parameters pre-configured.

Key Feature Used: Approval Thresholds in ApproveThis allow auto-approval for domains under $50, escalating only premium purchases for manual review.

Use Case 2: Secure Document Sharing

A financial services firm shares quarterly reports via Once.to links. Using ApproveThis, compliance officers must approve each link before its shared with clients. The integration maps expiration dates and password settings from ApproveThis into Once.to, ensuring links meet security policies.

Key Feature Used: Calculated Fields in ApproveThis auto-set expiration dates based on the documents sensitivity level.

Use Case 3: Partner Co-Marketing

An agency runs a co-branded webinar with a client. The landing page URL needs approval from both parties. ApproveThis routes the request sequentiallyagency lead first, then clientwhile generating a Once.to link with UTM parameters for attribution. Both sides see real-time click stats post-launch.

Key Feature Used: Vacation Delegation ensures client approvals arent delayed if a primary contact is OOO.

Setting It Up: No Coding, Just Logic

Connecting ApproveThis and Once.to via Zapier takes under 15 minutes:

1. Trigger: Choose an event in Once.to (e.g., "New Domain Added") or ApproveThis ("Request Denied").
2. Action: Select the corresponding action in the other app (e.g., "Create Approval Request" or "Update Domain").
3. Map Data: Link Once.to fields (like Domain ID) to ApproveThis custom fields for context.

Pro Tip: Use ApproveThis's Email-Based Approvals to let external partners (e.g., clients) review requests without needing access to Once.to. They'll get a secure link to the approval portal via email.

Who Benefits Most? Team-by-Team Breakdown

Marketing Teams

Accelerate campaign launches by tying domain registrations and UTM-tagged links to clear approval chains. Track which approved assets perform best using Once.to analytics.

IT & Security Teams

Ensure every new short link meets security protocols. Auto-flag links pointing to unapproved domains or containing suspicious parameters.

Operations Teams

Replace spreadsheet-based approval logs with a real-time dashboard. Measure approval cycle times and identify bottlenecks (e.g., which department delays requests most often).

The Hidden Advantage: External Collaboration

ApproveThis doesnt require external approvers to have Once.to licenses. A client can review and approve a campaign's short links via email without accessing your Once.to account. This keeps costs predictable and simplifies access management.

Beyond the Basics: Advanced Tactics

Combine both platforms' strengths for scenarios like:

• Expiring Approvals: Set Once.to links to expire 24 hours after approval unless revalidated.
• A/B Test Oversight: Require marketing leads to approve new variation links before they go live.

Getting Started

To test the integration:

1. Sign up for ApproveThis (free trial available).
2. Connect your Once.to account via Zapier.
3. Build one Zap, like "Create short link after content approval."

For complex workflows, request a demo to see how ApproveThis's conditional logic and Once.to's targeting features can align.

The Bottom Line

ApproveThis and Once.to together turn approval delays into a solved problem. They're not just about automating tasksthey're about creating accountability. When every link shared has a clear approval trail, and every domain added follows compliance rules, businesses move faster with fewer risks.

Next Step: If you manage more than 50 domains/month or share links with clients regularly, this integration pays for itself in saved back-and-forth time. Start your ApproveThis trial today or schedule a demo to see advanced use cases.