
ApproveThis manages your Pennylane Integration approvals.
April 17, 2025
Integration Category: Accounting
When Approvals Meet Accounting Chaos, This Integration Wins
Let’s cut to the chase: approvals suck. Chasing down signatures, lost invoices, and subscription requests buried in Slack? Not exactly peak productivity. Now imagine your finance team actually knowing what’s been greenlit before it hits the books. That’s what happens when you connect ApproveThis (the approval muscle) with Pennylane (the accounting brain) using Zapier.
This isn’t about “streamlining workflows” in that vague corporate speak way. It’s about eliminating the 23-email-deep threads where someone inevitably asks, “Wait, did we approve this?” three months after the fact. For companies between 50-5,000 employees, that’s the difference between controlled growth and financial fire drills.
What This Combo Actually Fixes
Pennylane’s great at tracking cash flow, but it doesn’t care why that $15k invoice exists. ApproveThis knows why, who approved it, and whether they had the authority. Together via Zapier, they answer:
- “Who approved this subscription we’re now bleeding money on?”
- “Why is there an invoice from a vendor we’ve never heard of?”
Example: A mid-sized SaaS company uses Pennylane for billing but had subscription upgrades going live without CFO review. By connecting the two tools, any Pennylane subscription over $5k auto-triggers an ApproveThis workflow. The CFO approves via email (no Pennylane login needed), and only then does it hit the books. No more rogue expenses.
Teams That Stop Drowning in Paperwork
Finance Teams: From Gatekeepers to Strategists
Instead of playing approval whack-a-mole, finance can set rules like:
- Auto-approve office supplies under $500
- Escalate any invoice matching a vendor on hold
ApproveThis’ calculated fields let you set dynamic thresholds – like capping department spend to 110% of last quarter’s budget. When a Pennylane invoice pushes them over, it routes straight to the VP.
Sales & Customer Success: No More “Who Approved This Discount?”
When sales offers a custom deal, ApproveThis can:
- Check if the discount exceeds their authority
- Auto-route to Sales Director if it does
- Push approved deals to Pennylane as new subscriptions
Bonus: Approvers get Pennylane data (like customer LTV) inside the approval request. No app switching.
Procurement & Legal: Kill the PDF Shuffle
New vendor in Pennylane? Connect it to an ApproveThis workflow requiring legal, security, and procurement sign-off. Each step automatically pulls Pennylane data (tax IDs, bank details) so approvers aren’t hunting docs.
Real-World Use Cases (That Don’t Sound Like a Software Demo)
1. Subscription Sprawl Stopper
The Problem: Marketing keeps adding $300/mo SaaS tools that “someone” approved. Finance finds out 6 months later.
The Fix: Zapier triggers an ApproveThis request for every new Pennylane subscription. Approval rules:
- Under $250/mo? Auto-approve
- $250-$1k? Team lead + finance
- Over $1k? CMO + CFO + automatic Pennylane categorization as “Pending Approval”
Result: Zero surprise charges. Approval chains take hours, not weeks, because approvers get everything in email.
2. Customer Onboarding Without the SNAFUs
The Problem: Sales closes a deal, but the customer isn’t in Pennylane for 3 days. Billing starts late.
The Fix: When sales marks a deal “Closed-Won” in your CRM, ApproveThis:
- Checks if custom terms were offered
- Routes to legal if needed
- On approval, creates the Pennylane customer with all contract details
Pro Tip: Use ApproveThis’ audit trail when customers ask, “Who approved this pricing?”
3. Invoice Approvals That Don’t Require a PhD in Spreadsheets
The Problem: AP is rubber-stamping invoices because they can’t track down who authorized the purchase.
The Fix: Every Pennylane invoice triggers an ApproveThis request that:
- Checks against existing POs
- Flags discrepancies over 10%
- Requires original requester confirmation
If denied, the invoice gets tagged in Pennylane as “Disputed” automatically.
Setting This Up Without Losing Your Mind
Step 1: Create a Zapier account (free tier works for testing)
Step 2: Pick your trigger (e.g., “New Invoice in Pennylane”)
Step 3: Choose ApproveThis’ “Create Request” action
Pro Setup Tips:
- Use ApproveThis’ calculated fields to auto-flag invoices over $X
- Set approver groups by department in ApproveThis, not Pennylane
Total setup time: 15 minutes. Seriously. The hardest part is deciding who approves what.
Why This Isn’t Just Another “Integration”
Most Zapier integrations just move data. This one enforces accountability. Example: A manufacturing company used Pennylane for PO tracking but had no way to link approvals to actual spend. After connecting to ApproveThis:
- 83% fewer “Who approved this?!” meetings
- Vendor setup time dropped from 2 weeks to 3 days
Key differentiators:
- Approvers don’t need Pennylane access (huge for external partners)
- Conditional logic stops unnecessary escalations
Ready to Stop Being a Approval Janitor?
Let’s be real: You’re not scaling to 5,000 employees with manual approvals. But you’re also not hiring a 10-person finance team to babysit Pennylane. This integration is the middle ground – control without bureaucracy.
Register for ApproveThis, connect your Pennylane account via Zapier, and set up your first workflow in under an hour. Or, if you prefer someone else to do the heavy lifting, book a demo and we’ll show you how to make approval chaos someone else’s problem.
Integrate with Pennylane Integration and get 90 days of ApproveThis for free.
After you create a Zapier integration, please email us at support@approve-this.com with your account name and we'll add 3 months of ApproveThis to your account. Limit one redemption per account.
Learn More
Best Approval Workflows for Pennylane
Suggested workflows (and their Zapier components) for Pennylane
Create approval requests for new Pennylane billing subscriptions
Automate your subscription approval process efficiently. Whenever a new billing subscription is detected in Pennylane, this integration triggers a new approval request in ApproveThis. Ensure that all new subscriptions undergo the necessary approval steps quickly and without manual intervention.
Zapier Components

Trigger
New Billing Subscription
Triggers when a new billing subscription is created or when a billing subscription matches the filter.
Action
Create Request
Creates a new request, probably with input from previous steps.
Add new approved requests as customers in Pennylane
Streamline customer onboarding by integrating approval workflows with Pennylane. When a new approval request is received in ApproveThis, automatically add the approved requests as new customers in Pennylane, saving time and ensuring accuracy in customer data entry.
Zapier Components
Trigger
New Request
Triggers when a new approval request workflow is initiated.

Action
Create Customer
Creates a new customer.
Initiate approval requests for new Pennylane invoices
Ensure financial approvals are systematic and tracked with ease. With this integration, each new or updated invoice in Pennylane triggers an automatic approval request in ApproveThis, facilitating streamlined invoice processing and accountability.
Zapier Components

Trigger
New Customer Invoice
Triggers when a new invoice is created/imported or when an invoice matches the filter.
Action
Create Request
Creates a new request, probably with input from previous steps.
Create invoices for approved requests in Pennylane
Expedite your billing cycle by integrating ApproveThis with Pennylane. As soon as a request is approved in ApproveThis, automatically generate a corresponding invoice in Pennylane. This ensures timely invoicing and reduces manual effort.
Zapier Components
Trigger
A Request Is Approved/Denied
Triggers when a request is approved or denied.

Action
Create Customer Invoice
Creates a new customer invoice.
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