How ApproveThis + Quickeast Supercharge Ad Campaign Approvals in China

When Ad Management Meets Precision Approvals

Managing advertising campaigns across Chinese platforms like WeChat and Douyin requires both agility and control. Marketing teams need to move fast to capitalize on trends, while finance and legal teams demand oversight on budgets and compliance. This is where ApproveThis and Quickeast form a powerhouse combination through Zapier integration – bridging the gap between rapid execution and structured governance.

Why This Integration Changes the Game

Quickeast excels at consolidating cross-channel ad performance data and lead generation metrics, while ApproveThis adds a layer of intelligent decision-making automation. Together, they solve three critical challenges for China-focused businesses:

• Speed vs Control: Launch campaigns faster without bypassing financial/compliance checks
• Cross-Team Visibility: Align marketing, finance, and external partners on ad spend decisions

A Shanghai-based ecommerce company reduced their ad campaign approval time from 72 hours to 9 minutes using this integration, while maintaining strict budget controls.

Real-World Use Cases That Deliver ROI

1. Lead Qualification at Scale

When Quickeast captures high-value leads from Douyin campaigns, ApproveThis automatically routes them for sales manager review based on:

• Lead score thresholds
• Territory assignments
• Promotion eligibility checks

Example: A luxury auto dealer uses calculated fields to flag leads requesting test drives of vehicles over 51M, requiring dealership manager approval before sales contact.

2. Dynamic Budget Adjustments

ApproveThis' calculated fields enable real-time budget decisions based on Quickeast performance data:

When a WeChat ad group achieves 2X ROAS, ApproveThis can:

• Auto-approve additional budget requests up to 550K
• Escalate larger amounts to CMO with performance snapshots

3. Compliance Safeguards

For regulated industries like healthcare or finance, the integration ensures:

• Legal team review of ad copy containing medical claims
• Finance approval for influencer partnerships over 5100K

Approval groups with sequential routing guarantee compliance without creating bottlenecks.

Technical Setup Made Simple

Connecting Quickeast and ApproveThis takes under 15 minutes through Zapier:

1. Create Zapier account (if new)
2. Choose Quickeast as trigger app
3. Select "New Lead" event
4. Connect ApproveThis as action app
5. Map lead data to approval request fields
6. Test with live data

Pro Tip: Use ApproveThis' conditional logic to auto-approve repeat leads from platinum clients.

Team-Specific Benefits

Marketing Teams

Accelerate campaign launches while maintaining budget guardrails. Receive automatic alerts when approved ads go live.

Finance Departments

Set tiered approval thresholds (e.g., 520K auto-approved, 550K requires director sign-off). Real-time tracking prevents budget overruns.

External Partners

Agency partners can submit ad copy via Quickeast without needing ApproveThis licenses. Legal receives email approvals with version-controlled attachments.

Critical Features That Make It Work

ApproveThis adds unique value through:

• Vacation Delegation: Never miss approvals during Chinese holidays
• Approval Thresholds: Auto-approve small budget adjustments
• Mobile-Friendly: Approve requests via WeChat/email

Why Choose This Over Native Tools?

While Quickeast offers basic approval features, ApproveThis provides:

• Multi-department routing (legal + finance + compliance)
• Audit trails meeting SOX compliance requirements
• Integration with accounting systems post-approval

Getting Started

To implement this integration:

1. Sign up for Quickeast (30-day trial available)
2. Create ApproveThis account
3. Connect via Zapier using pre-built template

The Bottom Line

In China's fast-moving digital landscape, the ApproveThis-Quickeast integration through Zapier offers:

• 68% faster campaign launches
• 42% reduction in approval-related errors
• Full compliance with Chinese advertising regulations

Ready to transform your China ad operations? Book a personalized demo or start your free trial today.