ApproveThis manages your QuizTarget Integration approvals.

Why Combine ApproveThis with QuizTarget?

QuizTarget turns passive website visitors into engaged leads through interactive quizzes, while ApproveThis ensures those leads get actionable follow-up through structured approval workflows. Together, they solve a critical problem: converting raw leads into vetted opportunities without manual handoffs. Marketing teams gain full control over lead qualification, sales teams receive pre-approved prospects, and leadership maintains oversight without micromanaging.

The integration works through Zapier, requiring no custom coding. When QuizTarget captures a lead (like a quiz-taker’s contact info), ApproveThis automatically triggers approval workflows to validate the lead’s quality, assign follow-up tasks, or escalate high-value opportunities. This eliminates spreadsheet tracking and ensures no lead slips through the cracks.

Key Benefits for Cross-Functional Teams

Marketing Teams: From Capture to Qualified Lead

Marketing departments using QuizTarget often struggle with lead overload. A real estate agency running "Find Your Dream Home" quizzes might get 500 leads monthly – but only 20% meet budget requirements. By connecting QuizTarget to ApproveThis, leads triggering specific quiz answers (e.g., "budget over $1M") auto-create approval requests for sales managers. Approvers receive email alerts with lead details and one-click approve/reject options, even if they don’t use QuizTarget daily.

Sales Teams: Focus on Pre-Vetted Opportunities

Sales reps waste hours sorting unqualified leads. A B2B SaaS company using QuizTarget’s "IT Security Assessment" quiz could auto-route leads scoring "high vulnerability" to ApproveThis. There, the CTO reviews technical fit before the lead reaches sales. With approval thresholds, leads meeting revenue thresholds (e.g., company size >500 employees) get fast-tracked, while borderline cases trigger additional approvers.

Leadership: Strategic Oversight Without Bottlenecks

Executives get real-time visibility into lead pipelines via ApproveThis’ dashboard. A healthcare startup’s CFO could monitor approvals for high-cost medical device inquiries captured through QuizTarget. If approval rates drop, they drill into bottlenecks – maybe a regional manager’s vacation caused delays, but vacation delegation automatically reassigned their tasks.

Implementation: How It Works

Setting up the integration takes under 15 minutes:

1. Create a Zapier account (if you don’t have one)
2. In Zapier, choose QuizTarget’s “New Lead” trigger
3. Connect to ApproveThis and select “Create Request” action
4. Map QuizTarget lead data (e.g., email, quiz answers) to ApproveThis fields
5. Test with a real quiz submission

Pro tip: Use ApproveThis’ calculated fields to auto-score leads. For example, assign points based on quiz answers (e.g., “Budget >$50k” = +10 points), then set approval thresholds to auto-approve leads scoring above 20 points.

Use Cases Beyond Lead Qualification

Event Management: Streamlining Speaker Approvals

A conference organizer uses QuizTarget’s "Session Interest" quiz. Attendees selecting "AI Governance" trigger approval requests for the legal team to vet content compliance. Since legal approvers don’t need QuizTarget access, external counsel reviews directly via email.

E-Commerce: Partner Onboarding at Scale

An online retailer’s affiliate quiz ("Which Products Fit Your Audience?") routes applicants to ApproveThis. The marketing lead checks social reach, while finance confirms tax docs – all in a sequential workflow. Approved affiliates auto-sync to the CRM via another Zap.

Education: Enrollment Prioritization

A university’s "Career Goals Assessment" quiz routes prospective students to department heads. Engineering applicants with high math scores get fast-tracked, while borderline cases require dean approval. Real-time dashboards show enrollment pipeline health.

Why This Integration Beats Manual Processes

Without automation, quiz leads often end up in static reports. A marketing agency might send weekly Excel sheets to clients for approval – leading to version chaos and delayed campaigns. With ApproveThis, clients receive individual approval requests per lead, comment directly in threads, and maintain an audit trail. For multi-location franchises, approval groups ensure regional managers only review local leads.

Advanced Features to Leverage

Conditional Logic: Route leads differently based on quiz data. Example: A financial advisor’s quiz routes "High Risk Tolerance" respondents to a senior advisor approval queue, while others go to junior staff.

Email-Based Approvals: Approvers reply directly to email notifications with “Approve” or “Reject” – no login required. Ideal for time-sensitive leads like holiday promotions.

Auto-Escalation: If a sales manager doesn’t approve/deny a lead within 24 hours, ApproveThis escalates it to their director. Critical for industries like insurance where lead responsiveness impacts conversion.

Getting Started

To implement this integration:

• Sign up for ApproveThis (14-day trial available)
• Connect your QuizTarget account via Zapier
• Build your first approval workflow – start with high-impact use cases like lead scoring or partner onboarding

For complex scenarios, ApproveThis’ support team offers free setup audits to ensure your Zapier logic matches business rules.

Final Thoughts

Combining QuizTarget’s lead generation with ApproveThis’ approval automation creates a closed-loop system. Marketing teams prove ROI faster, sales teams focus on hot leads, and leaders gain data to refine quiz targeting. Since approvers don’t need QuizTarget licenses, it’s cost-effective for involving external stakeholders like clients or vendors.

Ready to eliminate manual lead handoffs? Book a demo to see real-world examples or start your free trial today.