ApproveThis manages your ReachMail Integration approvals.

When Email Marketing Meets Actual Decision-Making

Let's be real – most email tools help you send messages, not manage the decisions behind them. That's where pairing ApproveThis with ReachMail gets interesting. We're talking about connecting the dots between "Should we send this?" and "Hell yes, send it now" without drowning in Slack threads or missed emails.

Why This Combo Works (Besides Being Obviously Useful)

ReachMail handles the heavy lifting of email delivery and analytics. ApproveThis handles the human factor – approvals, revisions, and making sure three VPs don't all ignore the same request. Together through Zapier, they create closed-loop workflows where:

• Email engagement triggers approval requests
• Approvals unlock targeted campaigns
• Decisions automatically update recipient segments

Translation: Less chasing people down, more sending emails that actually matter.

Real Scenarios That Don't Suck

1. When Opens = Action (Not Just Vanity Metrics)

That template about email opens triggering approvals? Here's why it's not BS:

How it works: Someone opens your pricing page email → ApproveThis pings sales leadership to approve sending a demo follow-up → Approved? ReachMail fires off the next sequence.

Who cares: B2B companies where not every lead gets the red carpet. Sales ops teams tired of reps spamming "just checking in" emails without strategy.

2. Approval to Send in One Motion

The "schedule campaign on approval" zap kills two birds:

Actual example: Marketing team submits a campaign for legal review → Legal approves in ApproveThis → Campaign auto-schedules in ReachMail with zero copy-paste.

Key detail: Approvers don't need ReachMail access. Your GC signs off without learning another platform.

3. Tagging Based on Decisions (Not Guesses)

That "tag recipients post-approval" flow? Way more tactical than it sounds:

Use case: Customer success wants to upsell clients who approved contract addendums → Approved requests in ApproveThis auto-tag those clients in ReachMail → Targeted upsell campaign triggers.

Why it's slick: Combines contractual decisions with email targeting without manual CRM updates.

Setting This Up Without Losing Your Mind

Zapier does the plumbing. Basic flow:

1. Pick trigger (e.g., "Email opened" in ReachMail)
2. Map key data to ApproveThis (recipient email, campaign ID)
3. Set approval rules (thresholds, required approvers)
4. Connect approval outcome back to ReachMail actions

Pro tip: Use ApproveThis' calculated fields to auto-approve low-risk requests (like re-sending to engaged contacts) and escalate high-stakes ones (enterprise client comms).

Who Actually Benefits (Besides Your Sanity)

Marketing Teams

Get campaigns reviewed faster without legal/compliance ghosting you. Approval groups let you route copy review to comms, offers to legal, and targeting to product – all in one chain.

Customer Success

Auto-tag clients based on approved renewal terms. Send segmented emails without begging ops for reports.

Finance & Legal

Approve discount campaigns or contract updates directly from email. Vacation delegation means no approval bottlenecks when someone's OOO.

The Quietly Powerful Features You'll Abuse

Beyond basic approvals, this combo lets you:

Escalate quietly: Set approval thresholds so small discounts auto-approve, but big ones ping the CFO. Works for list sizes, campaign budgets, etc.

Approval snooze: If your ReachMail user is out, ApproveThis auto-reassigns requests. No more "Waiting on Jim" holds.

Track the why: Denied an email send? ApproveThis logs the reason. Sync that back to ReachMail as a note on the campaign draft.

Common Objections (And Why They're Weak)

"We already have a process": Cool. How many steps involve forwarding emails or CC'ing people? Exactly.

"Can't we just use ReachMail's comments?": Sure, if you enjoy feedback like "Change the blue text" with no context or accountability.

"We're not that big": Approval chaos scales both ways. Small teams lose more time context-switching between tools.

Getting Started Before You Overthink It

1. Grab a Zapier account if you don't have one.
2. Connect ReachMail and ApproveThis (takes 3 minutes).
3. Clone one of the templates from this article.
4. Test with a low-stakes campaign (like internal comms).

Pro move: Use ApproveThis' email-based approvals for external clients. They get a simple Approve/Deny link – no app access needed.

Bottom Line

This isn't about sending more emails. It's about sending the right emails without the approval amnesia that plagues teams of 50 to 5000. If you've got multiple layers signing off on campaigns, client comms, or sales sequences, patching ReachMail into ApproveThis is less "cool integration" and more "how did we work before this?"

Get started with ApproveThis or schedule a 15-minute demo to see the ReachMail zap in action.